Matakuliah
Tahun
Versi
: H0292 / E-Business
: 2005
: v0 / Revisi 1
Pertemuan 12
Strategi dan Implementasi e-Bisnis
1
Learning Outcomes
Pada akhir pertemuan ini, diharapkan mahasiswa
akan mampu :
• Menunjukkan hubungan antara tahapan
membangun dengan mengimplementasikan strategi e-bisnis
2
Outline Materi
•
•
•
•
•
Industry & Competitive Analysis
Competitive Intelligence
Perencanaan strategis e-bisnis
Strategi Penilaian Bisnis
Implementasi strategi e-bisnis
3
Industry and Competitive Analysis
• Monitoring, evaluating, disseminating of
information from the external and internal
environments
• SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
4
Industry and Competitive Analysis
(cont.)
EXTERNAL
FACTORS
INTERNAL
FACTORS
Opportunities (O)
Threats (T)
Strengths (S)
Weaknesses (W)
SO Strategies
Generate strategies
here that use strengths
to take advantages of
opportunities
(aggressive)
WO Strategies
Generate strategies
here that take
advantage of
opportunities by
overcome weaknesses
(turnaround)
ST Strategies
Generate strategies
here that use
strengths to avoid
threats
(diversification)
WT Strategies
Generate strategies
here that minimize
weaknesses and avoid
threats (defensive) 5
Competitive Intelligence on the
Internet
• Review competitor’s Web sites
• Analyze related newsgroups
• Examining publicly available financial
documents
• You can give prizes
• Use an information delivery service
• Use research companies
• Solicit opinions in a chat room
6
Competitive Intelligence on the Internet
(cont.)
• Using Push Technology for Competitive Intelligence
– Allow users to request updates of topics and have
the latest records automatically delivered to users’
e-mail address
– Provide corporate snoopers with lots of information,
save search time and monitoring time
– Several ways push models can provide competitive
intelligence information:
•
•
•
•
broadcast model
selective pull model
distributed push pull model
interactive push model
7
Perencanaan strategis e-bisnis
Industry and
competitive
analysis
Strategy
formulation
Implementation
plan
Strategy
reassessment
8
Strategi Penilaian /
Strategy Reassessment
• Webs grow in unexpected ways —
– e.g. Genentec and Lockheed Martin
• Reasons for a not having a worthwhile project
– The goals were unrealistic
– The web server was inadequate to handle traffic
– The actual cost savings were not as much as expected
• Important
– Develop a checklist
– Project Team compiles statistics that can be tracked
– CIOs and other executives are trying to extract the business
value from their investment in information technologies
9
Implementasi strategi e-bisnis
• Starts with organizing a project team
• Undertake a few pilot projects (help discover
problems early)
• Implementing EC
– Redesigning existing business processes
– Back-end processes must be automated as
much as possible
– Company must set up workflow applications
by integrating EC into existing accounting and
financial back-ends
10