Matakuliah
Tahun
Versi
: H0292 / E-Business
: 2005
: v0 / Revisi 1
Pertemuan 5
Model Transaksi e-Commerce
1
Learning Outcomes
Pada akhir pertemuan ini, diharapkan mahasiswa
akan mampu :
• Memberikan contoh tentang model ecommerce
2
Outline Materi
• Lingkup e-commerce
– Dimensi dari e-commerce
– Perbedaan antara pure vs partial e-commerce
– Klasifikasi dari e-commerce
• Contoh aplikasi e-commerce :
– Electronic market
3
Pure Vs. Partial Electronic
Commerce
– Three dimensions
• the product (service) sold [physical / digital];
• the process [physical / digital]
• the delivery agent (or intermediary) [physical / digital]
– Traditional commerce
• all dimensions are physical
– Pure EC
• all dimensions are digital
– Partial EC
• all other possibilities include a mix of digital and physical
dimensions
4
Virtual product
The Dimensions of Electronic
Commerce
Electronic
commerce areas
Digital
Product
Virtual process
Digital process
Physical
Product
Traditional
commerce
The core of
electronic commerce
Physical process
Physical
agent
Digital
agent
Virtual delivery agent
5
The Electronic Commerce Field
– Figure 1.2 shows that the EC applications
are supported by infrastructures, and their
implementation is dependent on four major
areas (shown as supporting pillars) people,
public policy, technical standards and
protocols, and other organizations.
– The EC management coordinates the
applications, infrastructures, and pillars. It
also includes Internet marketing and
advertisement.
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Electronic Commerce Applications
• Stocks Jobs • On-line banking
• Procurement and purchasing• Malls • On-line marketing and advertising
• Home shopping • Auctions • Travel • On-line publishing
People:
Buyers, sellers,
intermediaries,
services, IS people,
and management
Public
policy,
legal, and
privacy
issues
Technical standards
for documents,
security, and
network protocols
payment
Organizations:
Partners,
competitors,
associations,
government services
Infrastructure
(1)
Common business
services infrastructure
(security smart
cards/authentication
electronic payment,
directories/catalogs)
(2)
Messaging and
information distribution
infrastructure
(EDI, e-mail, Hyper Text
Transfer Protocol)
(3)
(4)
Multimedia content
Network infrastructure
and network
(Telecom, cable TV
publishing infrastructure
wireless, Internet)
(HTML, JAVA, World
(VAN, WAN, LAN,
Wide Web, VRML)
Intranet, Extranet)
Management
© Prentice Hall, 2000
A Framework for Electronic Commerce
(5)
Interfacing
infrastructure
(The databases,
customers, and
applications)
7
9
Electronic Markets
– A market is a network of interactions and
relationships where information, products,
services, and payments are exchanged.
– The market handles all the necessary
transactions.
– An electronic market is a place where
shoppers and sellers meet electronically.
– In electronic markets, sellers and buyers
negotiate, submit bids, agree on an order,
and finish the execution on- or off-line.
8
Shopper/Purchaser
Seller/Supplier
Electronic commerce
network
(Infrastructure)
Product/service information request
Purchase request
Payment or payment advice
Electronic Market
(Transaction Hander)
Response to information request
Purchase acknowledgment
Shipping notice
Purchase/service delivery (if online)
Payment acknowledgment
Response to fulfillment request
Shipping notice
Payment remittance notice
Electronic transfer of funds
Payment approval
Electronic transfer of funds
Shopper/Purchaser’s Bank
Purchase fulfillment request
Purchase change request
Electronic transfer of funds
Transaction Handler’s Bank
(Automated Clearing House)
Electronic Markets
© Prentice Hall, 2000
Seller/Supplier’s Bank
9
11
Classification of EC by the Nature
of the Transactions
– Business-to-business
– Business-to-customer
– Intra business transactions
– Others
Business to Business
Interorganizational
System
Business to Customer
Electronic
Commerce
Business to Business
Intraorganizational
Other
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© Prentice Hall, 2000
Electronic Commerce is
Interdisciplinary
• Marketing
• Computer sciences
• Consumer behavior
and psychology
• Finance
• Economic
• Production/Logistic
• Management
information
systems
• Accounting and
auditing
• Management
• Business law and
ethics
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