Matakuliah
Tahun
: G1062/Public Speaking
: September 2006
Speaking to Persuade
Pertemuan 12
1
• The Importance of Persuasion
• The Psychology of Persuasion
• Persuasive Speeches on Questions of Fact
• Persuasive Speeches on Value
• Persuasive Speeches on Policy
• Methods of Persuasion
2
The Importance of Persuasion
• Act as an advocate
• Sell a program
• Defend an idea
• Refute an opponent
• Inspire people to action
3
The Psychology of Persuasion
• The Challenge of Persuasive Speaking
• How listeners process Persuasive Messages
• The Target Audiences
4
Persuasive Speeches on
Questions of Fact
• What are Questions of Fact?
• Analyzing Questions of Fact
• Organizing Speeches on Questions of Fact
5
Persuasive Speeches on Value
• What are Questions of Value?
• Analyzing Questions of Value
• Organizing Speeches on Questions of Value
6
Organizing Speeches on
Questions of Fact
• What are Questions of Policy?
• Analyzing Questions of Policy
• Organizing Speeches on Questions of Policy
7
Types of Speeches on
Question of Policy
• Speeches to gain passive agreement
• Speeches to gain immediate action
8
Analyzing Questions of Policy
• Need
• Plan
• Practicality
9
Organizing Speeches on
Questions of Policy
• Problem-Solution Order
• Problem-Cause-Solution Order
• Comparative Advantages Order
• Monroe’s Motivated Sequence
10
Monroe’s Motivated Sequence
1. Attention
2. Need
3. Satisfaction
4. Visualization
5. Action
11
Methods of Persuasion
• Building Credibility
• Using Evidence
• Reasoning
• Appealing to Emotions
12