CULTURED BODIES PART II
OBJECTIVE

Mahasiswa dapat menghubungkan konsep
cultured bodies dengan fashion, automobile,
sport. (C3)
MATERIALS
1.
Fashion
2.
Automobile
3.
Sport
FASHION

The adornment of human body

Fashion vs. the outmoded

Fashion vs. custom

Fashion as the spirit of times – reflecting contemporaneity

Fashion in the context of architecture, drama, household
furnishing, film, music, literature.
Continued …

Fashion and youth

Basic principles of clothing:
1. Utility
2. Hierarchy
3. Attraction

Fashion and modernity
1. the sense of perpetual change generated, especially by advertising and the mass
media
2. the wide range of choice of consumer goods which gives people alternatives and
control over their self-presentation
Continued …

Fashion and the elite
Fashion of the elite will trickle down to the other classes. When other classes copy
these fashions, the elite will adopt a new one.

Fashion: top-down vs bottom-up trends

Modern fashion is fuelled by identity ambivalence
Youth
Masculinity
Work
Revelation
Ecence
Conformity
vs.
vs.
vs.
vs.
vs.
vs.
Age
Femininity
Play
Concealment
Constraint
Rebellion
AUTOMOBILE

The body as a medium vs automobile

Automobile and politics

Case: 1955 Chevy Corvette: the new icon in American Life
* Automobile industry in the US
* Automobile and advertising
* Automobile and US foreign policy
SPORT

The disciplining of the body

Bodily capital - body, skill, and success

Bodily labor

The training
The trinity of pubilistic sacrifice of the body includes:
1. Food
2. Sociability
3. Sex
Continued …

Success model
1. Altruistic, self-sacrifice
2. Creative

Reward vs punishment

Violence and spectator