Matakuliah
Tahun
Versi
: G0942/Listening 1
: 2009
: baru
Pertemuan 2:
ADVERTISING ON THE AIR
1
Learning Outcomes
Pada akhir pertemuan ini, diharapkan mahasiswa
dapat:
• mengidentifikasikan Emotional Appeals
yang digunakan oleh pemasang iklan dan
produk yang diiklankan (TIK-2)
2
Outline Materi
•
Listening 1 : Advertising on the air
»
»
»
»
•
•
Introducing the topic
Listening for main ideas
Listening for details
Listening between the lines
Listening 2: Other Appeals
Exploring Language:
» Sentence Stress
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Introducing the topic
What to notice?
• Notice picture on page 1
» Response
» Discuss
» Answer questions 1 and 2
• Notice picture on page 5
» Discuss
4
LISTENING FOR MAIN IDEAS
– Listen to the lecture
– Match Emotional Appeals and Products
Advertised
– Circle the correct answer
• LISTENING FOR DETAILS
5
Listening Between the Lines
 Decide the characteristics that describe
the audience for each ad.
 Decide if the ad is for male, female, or
both.
 Write any additional ideas in the section
labeled “other”
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Listening 2:
• Other Appeals:
– Matching Advertisement and Emotional
Appeal
Sentence Stress
 in Grammar shown as IMPERATIVE
 style: GIVING INSTRUCTION
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conclusion
• INTONATION (stress) gives certain
effects to listeners.
• INTONATION (stress) makes written and
spoken language different.
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