THE NEW RURAL
2016
THE KATE B. REYNOLDS CHARITABLE TRUST
INNOVATIONS IN RURAL HEALTH AWARD
The Kate B. Reynolds Charitable Trust
established The New Rural: Innovations
in Rural Health Award to help us —
and our rural partners ­— think differently
about community health challenges.
In the spirit of the Trust's long history
of leading and supporting rural health
innovation in North Carolina, we want to
encourage and recognize promising work
that has the potential to improve the
health status of people living in rural
communities throughout the state and
across the country.
WHAT WE'RE LOOKING FOR
Original, innovative solutions to drive health
improvement in rural communities. These
don’t have to be finalized projects — we
encourage submissions that highlight new
ideas and emerging innovations.
WHO CAN APPLY
Nonprofit and for-profit organizations, units
of local and state government, and individuals across the U.S. Previous New Rural
applicants may enter, as well as previous and
current Trust grantees. Employees of the
Trust are not eligible.
WHAT THE WINNER WILL RECEIVE
Finalists will receive a $7,500 award and
one innovative and inspiring idea will win
the New Rural Award and a total of $25,000.
Seeking creative ideas to improve health in rural North Carolina
CALL FOR SUBMISSIONS: THE NEW RURAL AWARD
PURPOSE
The number of people in rural parts of the U.S. who suffer
from poor health is growing. Approximately 62 million
people — nearly one in five Americans — live in rural and
frontier areas. Health challenges, in turn, affect the quality
of life of individuals, families and larger communities.
THE APPLICATION PERIOD IS NOW OPEN
All submissions must be received by 11:59 p.m. EST
on April 29, 2016.
Winners will be announced at a public event at
Campbell University on October 28, 2016.
SELECTION CRITERIA
> Address difficult or long-standing issues of
prevention or treatment. The four primary funding
areas of the Trust’s Health Care Division are communitycentered prevention, access to primary medical care,
diabetes and substance abuse/mental health. Submissions
may address those areas directly, or reflect the Trust’s
overall mission to improve the quality of life and quality
of health for the financially needy of North Carolina.
> Demonstrate transferability. Ideas need to be
relevant to rural and economically distressed
regions of the country. Submissions should indicate
how a solution could be transferred to or modified for
various communities.
> Be consistent with high-impact work in other
rural places. Submissions should demonstrate knowledge of what has or has not been effective in driving
health improvement in rural settings around the country.
Proposals should be consistent with innovative, highimpact work being done in other states.
> Show potential for impact within 3 to 5 years.
Submissions should be designed to create impact and
drive results within a three to five year timeframe.
> Show signs of success. Submissions for existing
programs should include results of preliminary or pilot
efforts and early indications of success. If the innovative idea has not been implemented, proposals should
consider how rural communities might achieve positive
outcomes.
The review committee will include representatives from the
Trust, North Carolina and national innovators, as well as
people who are working day-to-day on rural health issues.
The committee members will be named and posted on
www.kbr.org.
HOW TO APPLY
Applicants should submit an entry of no more than
six pages to the Trust via email to: Erin Barlow,
[email protected].
ABOVE: 2014 WINNERS AND TRUST STAFF AT THE INNOVATIONS
IN RURAL HEALTH AWARD EVENT
2014 NEW RURAL WINNER:
> ACCESSCARE OF THE BLUE RIDGE AND APPALACHIAN
STATE UNIVERSITY, Boone, North Carolina. College
students partner with rural clinics to help clinics achieve
patient-centered medical home designation from the
National Committee on Quality Assurance.
2014 NEW RURAL FINALISTS:
> EASTER SEALS WISCONSIN, Madison, Wisconsin.
Initiative to assist disabled farmers in rural Wisconsin
to continue working despite their injuries and illnesses.
> INLAND NORTHWEST HEALTH SERVICES, Spokane,
Washington. Program that gives childcare teachers
in rural settings the tools they need to encourage
healthy eating.
> THE WALKING CLASSROOM INSTITUTE, Chapel Hill,
North Carolina. Community and nation-wide effort to
get students walking while they learn, boosting physical
activity and academic achievement simultaneously.
ABOUT THE KATE B. REYNOLDS
CHARITABLE TRUST
The Kate B. Reynolds Charitable Trust was established in 1947 and is
now one of the largest private trusts in North Carolina. Its mission is to
improve the quality of life and quality of health for the financially needy
of North Carolina. The Health Care Division promotes wellness statewide by investing in prevention and treatment. The Poor and Needy
Division of the Trust responds to basic life needs and invests in solutions
that improve the quality of life and health for financially needy residents
of Forsyth County. Wells Fargo Bank, N.A. serves as sole trustee. To learn
more about the Kate B. Reynolds Charitable Trust’s commitment to rural
health, visit www.kbr.org.