BACHELOR OF SCIENCE IN
MARKETING
PROGRAM OVERVIEW
ACCREDITATION
A marketing major provides students with a solid understanding of business
activities under the marketing umbrella—from the identification and
selection of target markets, to the development, pricing, placement and
promotion of goods and services, and the management of relationships
among business partners and their customers.
The Bachelor of Science in Marketing
program is accredited by the UAE Ministry
of Higher Education and Scientific
Research and is licensed by the KHDA. The
program is also accredited by The
Association to Advance Collegiate Schools
of Business (AACSB).
Marketing is comprised of many different areas of study. At RIT Dubai,
marketing majors study business-consumer relationships from many angles
including advertising, Internet marketing, search engine analytics,
professional selling, international marketing and buyer behavior. It is an
exciting, dynamic field that has great impact on a firm's success. RIT graduates
are able to understand consumer behavior, calculate pricing on both cost
and profit based approaches, analyze a company's marketing strategy in
order to recognize appropriate and inappropriate marketing alternatives and
have good communication skills that will benefit them in the workplace.
In the marketing major, students learn theory and gain practical experience
by creating tactically enabled strategic marketing plans. Through projects,
they learn to work independently and in teams to achieve organizational
objectives. Marketing majors develop leadership and communication skills
through classroom experiences and their work on real and simulated
business challenges. Students will gain proficiency in analyzing and
understanding buyers, developing and delivering professional sales
presentations, and designing and implementing marketing research projects.
Omar Al Fahim
"RIT Dubai's marketing program
has exceeded my expectations
about the quality of professors,
courses, and preparation for my
future. The university has
attracted me with its study
abroad program and real life
experience opportunities. The
close-knit community makes
for a more productive learning environment and the professors
get to know all of their students really well, which is rare among
most universities."
About Marketing
Marketing is everything a company can do to place its product or service in
the hands of potential customers. How should a company communicate
with customers? Are there better ways to engage, excite, and entertain
customers? More precisely, the crucial role of the marketer is to connect its
company with customers.
POSSIBLE CAREER OPTIONS
A career in marketing can take a student in several different directions.
Students find that there are many opportunities in marketing, all focused on
creating value for target markets and then communicating that value to the
customers. Careers in marketing can include being a product manager,
brand manager, advertising and communications manager, or market
research analyst.
RIT Dubai, Dubai Silicon Oasis, P.O. Box 341055, Dubai, U.A.E.
Telephone : +971 4 371 2000
fb.com/RITDubai
Fax
: +971 4 320 8819
Email
: [email protected]
linkedin.com/company/rit-dubai
twitter.com/RITDubai
Website
: www.rit.edu/dubai
Marketing - Bachelor of Science Degree, Typical Course Sequence
Semester
Credit Hrs.
Course
Semester
Credit Hrs.
Course
FIRST YEAR
THIRD YEAR
MGMT - 101
Business 1: Ideas and Business
Planning
3
MGMT - 340
Business Ethics and Corporate
Social Responsibility
3
MGIS - 101
Computer-based Analysis
1
MKTG - 310
Marketing Metrics and Research
3
ECON - 101
LAS Perspective 4: Principles of
Microeconomics
3
LAS Immersion 1, 2
6
COMM - 253
Communication
3
LAS Perspective 5, 6
6
STAT - 145, 146
LAS Perspective 7A, 7B: Introduction
to Statistics I, II
7
Operations Management
3
MGIS - 102
Business 2: Technology-enabled
Launch
2
Marketing Electives
9
LAS Foundation 2: First Year Writing
3
Cooperative Education
ECON - 201
LAS Perspective 3: Principles of
Macroeconomics
3
ACCT - 110
Financial Accounting
3
LAS Foundation 1: First Year Seminar
3
DECS - 310
SECOND YEAR
Co-op
FOURTH YEAR
Marketing Management (WI)
3
3
Free Electives
9
Corporate Finance
3
LAS Immersion 3
3
LAS Perspective 1, 2
6
LAS Perspective 5
3
Marketing Elective
3
LAS Electives
9
Organizational Behavior
3
Strategy and Innovation
3
Free Elective
3
INTB - 225
Global Business Environment
3
MATH - 161
Applied Calculus
4
ACCT - 210
Management Accounting
3
MKTG - 230
Principles of Marketing
FINC - 220
MGMT - 215
Cooperative Education
MKTG - 550
MGMT - 560
Co-op
Total Semester Credit Hours - 122
COOPERATIVE EDUCATION
Cooperative education is a full-time paid work experience in the student’s field of study. Students are required to complete 16 weeks of cooperative
education. Many students study abroad to solidify their understanding of a foreign language and gain experience living in another culture.
www.rit.edu/dubai