Matakuliah
Tahun
: G0492 / English for Advertising
: 2005/2006
Script
and
Story board
1
Factors Affecting Scripting
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Portion of the program
Modes of programs
Editing
Preparation
People
2
Rules for Scripting
• Typed or prepared
• 81/2-by 11-inch paper
• One side of the paper
• Multiple copies
• Headings
3
Basic Radio Layout
• Page layout
• Spacing
• Line numbering
• Source of sound
• Music cues
4
Story board
A specialized form of
audiovisual copy
5
Functions
• To present the concepts
for TV commercials
• To show a commercial idea
to a client for approval
• To develop sound-slide presentations
6
Preparing Storyboards
• The number of cells
• Poster board sheets
• Form for picture cells
• Descriptive information
7
Video Storyboard
( - ) Studio production Title of program _________
( - ) Remote production Intended production date _____ Running time ______
Date Storyboard completed ___________________
_____________________________________________________________
DIAGRAM
VIDEO
AUDIO
8
The 5 W’s Elements
•Who
•What
•When
•Where
•Why
9
Production Elements
• Titles: names, credits, copyright page
• Graphics: opening, closing
• Video: chroma key, dissolves,
framing, zooms, fades, wipes,
long, shot.
Audio: dialog, sound effects, music,
microphone techniques, voice-over
10
Some General Terms
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Protagonist
Plot
Turning
Introduction
Narration
* Antagonist
* Setting
* Dialog
* Conclusion
* Point of view
11
Checklist
• Get props and costumes * Get tape log
sheets
• Get all equipment
* Scout out sites
• Choose talent, rehearse * Book studio time
• Does all equipment work * Charge batteries
• Choose a videotape format
• Purchase video tapes
12