G0642 –
BAHASA INGGRIS III
Unit-2
International marketing
Page 14-21
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Quote of the Week
“The
last stage of fitting
the product to the market
is fiting the market to the
product”
Clive James,
Australian Writer and broadcaster
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Learning Objectives
• Mahasiswa mampu mengiden-tifikasi manfaat
mata kuliah yang dipelajari, mekanisme
pembela-jaran, tugas, bahan secara
keseluruhan, hubungan dengan mata kuliah
lainnya, disiplin dan aturan dalam perkuliahan
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Learning Objectives

Mahasiswa mampu mendemontrasikan komunikasi yang
baik dalam Business English.
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Definition of Marketing


http://en.wikipedia.org/wiki/
marketing
www.market-leader.net
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Discussion

Additional Resources (reading
assignment)
http://www.work911.com/articles/co
mstrat.htm
http://www.performanceappraisals.org/Bacalsappraisalarticles
/articles/copcommunication.htm
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Reading

Reading : Communication
Complete the chart that follow it
Exercises : C - F
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Language Review
• Idioms
Definition of an idiom ( page 10)
Exercises: A and B
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SKILLS

Problem solving on the phone
Study the useful language and practice:
I wonder if can help me, I‘ve got a
problem ….
How can I help you?
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