Matakuliah
Tahun
Versi
: G0622/Bahasa Inggris 1
: 2005
: 1.01
06 - Advertising
Learning Outcomes
Pada akhir pertemuan ini, diharapkan mahasiswa
akan mampu :
• Menerapkan istilah2 yang dipakai dalam
diskusi tentang advertising.
• Membuat ‘summary’.
Outline Materi
Quote of the Week
Definition of Advertising
1. Introduction
1. Introduction
• Which advertisement do you like best ?
Why?
Good & bad advertisement
• What makes a good advertisement ?
• Do you think that the advertising practices described are
acceptable ?
• Which of the statements do you agree with ?
Book
• Answer comprehension questions to check
understanding of topic vocabulary and concepts.
In class / Assignment:
• Discuss good and bad advertisements and the effects of
advertisements.
– See Assignment 06-01: Discussion
2. Vocabulary
Advertising media & methods
• Media
• Methods
• Verbs
Book:
• Use vocabulary to describe advertising media and
methods.
In class / Assignment:
• Discuss the media and methods used in advertising.
– See Assignment 06-02: Discussion
Board Activity
3. Reading
Outdoor advertising
•
•
•
•
•
Segments
Soaring
Mass market
TV slot
Kiosks
Book:
• Read the article "Outdoor advertising - A breath of fresh
air" and extract information about one form of
advertising.
Outdoor advertising
• Billboards
• Transport
• Street furniture
– Bus shelters
– Public toilets
4. Listening
Book:
• Listen to a business expert speak about successful
advertising and extract meaning.
• Andrew Pound - a marketing manager for Kraft Jacobs
Suchard
In class / Assignment:
• Write a summary comparing the marketing strategies of
two carmakers.
– See Assignment 06-03: Web
Research and Writing Assignment:
Analysis of Advertising Strategies
Summary
Assignments
• 06-01: Discussion
• 06-02: Discussion Board Activity
• 06-03: Web Research and Writing Assignment:
Analysis of Advertising Strategies
• Due next week