Matakuliah
Tahun
Versi
: G0622/Bahasa Inggris 1
: 2005
: 1.01
07 - Advertising
Learning Outcomes
Pada akhir pertemuan ini, diharapkan mahasiswa
akan mampu :
• Mendemonstrasikan sebuah presentasi
dalam bahasa Inggris dengan memakai
phrasa yang sudah dipelajari.
Outline Materi
Quote of the Week
Definition of Advertising
1. Introduction
2. Vocabulary
3. Reading
4. Listening
5. Grammar
Articles
•
•
•
•
The
A/an
A
An
Book:
• Recognise and use articles.
6. Business Skills
Starting presentations
• Introducing your self
• Introducing the topic
• Giving background information
• Inviting questions
Book:
• Use key words and phrases for starting presentations.
In class / Assignment:
• Give two presentation openings for new products.
– See Assignment 07-01: Speaking Assignment:
Presentation Openings
7. Case Study
Focus Advertising
• In class / Assignment:
– Practice using vocabulary about advertising.
– Analyse and discuss a case study. Focus Advertising: Preparing
an advertising campaign.
– Plan and write a summary of the advertising campaign for
Focus Advertising.
• See Assignment 07-02: Case Study: Writing Assignment:
Summary of an Advertising Concept
8. Unit Review
Book:
• Review listening, vocabulary, and reading from Unit 4.
– See Assignment 07-03: Discussion
Board
Summary
Assignments
• 07-01: Speaking Assignment: Presentation
Openings
• 07-02: Case Study: Writing Assignment:
Summary of an Advertising Concept
• 07-03: Discussion Board
• Due next week