Matakuliah
Tahun
: G0462/English for Broadcasting
: 2005/2006
Audiences and Their Expectations
• Concept of Audiences
• Target Audiences
• Audience Gratifications
1
Three Concepts of Audience
• Potential
• Available
• Actual
2
Potential Audience
The audience which is able
to pick up the station’s signal
3
Available Audience
•The audience who are ready access
• to the medium (TV or radio).
4
Actual Audience
The audience who are in fact
listening or watching.
5
Target Audiences
• Target audiences for Products
• Target audiences for Programs
6
Audience Measurement
• Quantitative measurement
• Qualitative measurement
7
Quantitative measurement
• The size and composition of audiences
• Trends
• The viewing
• The demographics
8
Qualitative Measurement
General relationships between
certain type of programs and audiences.
9
Audience Gratifications
1. Cognitive Orientation
2. Diversion
3. Personal identity
10
Categories of Gratifications
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
Tension
Action
Sex appeal
Comedy
Information
Importance
Value
Personalism
Curiosity
Realism
Novelty
11