Matakuliah
Tahun
: G0462/English for Broadcasting
: 2005/2006
Broadcast Communication
• Personalized
• Intimate
• One-time
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Broadcast Communication
• Components of the Communication
Process
• Contrast: Print, Speech, Broadcast
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Components of the
Communication Process
1. The Origination or source
2. The Communication itself or message
3. The Channel
4. The Receiver or audience
5. The Purpose of the message
6. The Effect of the message
7. The Feedback
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Contrasts
• Print Messages
• Oral Messages
• Broadcast Message
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The Characteristics
• Words Heard, Not Seen
• One-Time Presentation
• Limited Feedback
• A Big Audience- of Individuals
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