2015 Science Online Advertising Specifications (PDF)

O n li n e Rate s & Speci f i c ati o n s
L eade r b oa r d o r Sk ys c r ape r Ba n n e r A d s
Open
≥ $25k
≥$100k
≥$250k
Minimum Number of Impressions per Order
$19.00
$18.00
$17.00
$16.00
50,000
$35.00
$33.00
$32.00
$31.00
40,000
Annual Spend
Run-of-site
C o n t a c t yo u r S c i e n c e s a l e s re p re s e n t a t i ve f o r m o re i n f o r m a t i o n a n d to o b t a i n p r i c i n g .
Targeted (site, disciline, page, geographic)
All rates are gross. (For agency discounts see Advertising Terms & Conditions at www.ScienceMag.org/help/advertisers/terms.dtl)
Specifications:
•
File size should not exceed 30KB.
•
File type can be a GIF or Animated GIF or certain acceptable rich media (please refer to your Science sales representative
for more information on file types).
•
Must have URL/web address where your ad is to be linked.
•
Leaderboard banner size: 728 pixels wide x 90 pixels deep.
•
Skyscraper banner size: 160 pixels wide x 600 pixels deep.
•
Sponsor banner size: 150 pixels wide x 160 pixels deep.
•
News Square banner size: 300 pixels wide x 300 pixels deep.
•
Anchor banner size: 1000 pixels wide x 60 pixels deep.
Ge n e r al A dv e r ti s i n g P o li c ie s
W eekly E - M ail A le r t s a n d M o n t h ly E - mail s
Open
≥ $25k
≥ $100k
All Advertising Terms & Conditions apply.
Please see: www.ScienceMag.org/help/advertisers/terms.dtl
≥$250k
yo u r S c i e n c e s a l e
s r e p r e s e n t a t i ve$20.00
for
$23.00 C o n t a c t $22.00
$21.00
current distribution numbers, specifications, and pricing.
To calculate sponsorship of a weekly Science e-mail, apply the above CPM rates to
current distribution numbers.
Payment terms are net 30 days from receipt of invoice with
established credit. Credit approval must be completed prior
to online posting, or prepayment will be required.
All rates are gross. (For agency discounts please see Advertising Terms & Conditions
at www.ScienceMag.org/help/advertisers/terms.dtl)
All materials from advertisers will be posted online for the
specified period and then removed from the Science server
unless otherwise instructed in writing.
Publishing Dates:
Monthly:
AAAS Member Update
Bio-Med Roundup
S u b mitti n g a n A d f o r S c i e n c e O n li n e
Science Roundup
Submit information via e-mail for all online advertising.
E-mail: [email protected]
Science Roundup in Chinese
Weekly:
Editors’ Choice
Japan Highlights
T e c h n i c al Q u e s ti o n s f o r O n li n e A dv e r ti s i n g
Science Express
Technical questions concerning electronic files, formatting,
and other online advertisement issues should be directed to
our trafficking department.
Science TOC
Science News This Week
Science Signaling TOC
Science Translational Medicine TOC
Phone: 202 326-7072
Science News Alert (Weekly)
Science News Alert (Daily)
Please contact
your Science sales
representative for more
information.
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