M E D IA K IT 2 01 5
T h e r e ’ s a s c ie n c e t o r ea c h i n g s c ie n ti s t s .
1
Richard Kerr, long-time reporter for Science,
received the Jonathan Eberhart Planetary Sciences
Journalism Award for excellent popular writing
on planetary sciences. Given by the American
Astronomical Society’s Division for Planetary Sciences,
the award recognized his broad coverage of planetary
science research, including a 2012 article on gravity
studies of the moon.
The inaugural Grand Prize winner of the
international competition for the Science
& SciLifeLab Prize for Young Scientists was
Daniel G. Streicker of the University of Glasgow,
recognized for his research into how infectious
diseases emerge and establish in new host
species. Established in 2013, the $25,000
prize is awarded annually to one young
scientist for outstanding life science research.
R E C E N T H I GH L I GH T S
AAAS announced plans to expand its scientific
communication efforts with the launch of a new title,
Science Advances, as an extended forum for highquality, peer-reviewed research. “This new publication
is designed to encourage transformative research and
attract a wide readership,” said Science Editor-in-Chief
Marcia McNutt. “Science is becoming more integrated
and interdisciplinary. This is why we decided to establish
a single new journal with the broadest possible array of
outstanding content, encompassing all fields of science.”
2
M E di ci n e / P h ys i o logy
2010
Robert G. Edwards (UK)
Bruce A. Beutler (US)
2011
Jules A. Hoffmann (France)
Ralph M. Steinman (US)
2012
Shinya Yamanaka (Japan)
Sir John B. Gurdon (UK)
James E. Rothman (US)
Randy W. Schekman (US)
Thomas C. Südhof (US)
N o b el P r i z e W i n n e r s P u b li s h ed i n
P HYS I CS
2007
CH E M I STRY
Albert Fert (France)
Martin Chalfie (US)
2010
2011
Serge Haroche (France)
2008
David J. Wineland (US)
Osamu Shimomura (US)
Roger Y. Tsien (US)
Venkatraman Ramakrishnan (UK)
Saul Perlmutter (US)
2009
Brian P. Schmidt (Australia)
Thomas A. Steitz (US)
Ada E. Yonath (Israel)
2012
Andre Geim (UK)
Brian Kobilka (US)
Konstantin Novoselov (UK)
Robert J. Lefkowitz (US)
Martin Karplus (US)
Michael Levitt (US)
Arieh Warshel (US)
3
H u ma n e y e s
a r e made u p o f
o v e r 2 0 0 milli o n
w o r ki n g pa r t s .
When you partner with Science, you'll find that our
products work together, much like the human eye,
so that you will see results.
4
TA B L E OF CON T E N T S
Bill M o r a n
202 326-6438
[email protected]
E a s t C oa s t, E a s te r n Ca n ada
Why Science ?
Director ,
Gl o b al C o lla b o r ati o n ,
C u s t o m P u b li s h i n g & A dv e r ti s i n g
L au r ie Fa r aday
508 747-9395
[email protected]
W e s t C oa s t, W e s te r n Ca n ada
W h y S cience? 2
There’s Only One Science3
4
415 931-9782
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M idwe s t
Advertisin g Sol u tion s 8
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847 498-4520 x3005
Online & Mobile Strategies: Online Banner Ads, Mobile Apps, Mobile Website, iPad Science Reader App
8
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Ste v e n L o e r c h
E-mail Marketing: E-mail Newsletters and Alerts,
Science Translational Medicine TOC, Science Signaling TOC,
Third-Party E-mails, Custom Newsletters, Audience Surveys
10
Custom Publishing: Inserts, Outserts, Cover Tips,
Collection Booklets, Posters, Webinars,
Technology Features, New Products
Sponsorship Opportunities:
Science Signaling, Science Translational Medicine
12
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R o g e r G o n c alv e s
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Print and Online Readership
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Japa n
14
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2
Th e r e ' s O n ly O n e Sc i e n c e
Why Science ?
As an association journal, Science provides exciting
opportunities for advertising that are targeted directly to
science researchers. With two unique audiences, print and
online, Science reaches a diverse group of interests within
the scientific community. From AAAS members to site
licensees, and free registrants to life scientists, Science has
held consistent circulation through the years making the
journal a stronghold in science news around the world.
He r e a r e a f ew ways S c i e n c e
s tays a h ead :
W ith 129, 552 * wor ldwide print su bscri b e rs ,
• Science has the largest reach in our market.
129,552
E ditorial content is of the highest caliber ,
• featuring industry award-winners including Nobel Laureates.
Qualified weekly circulation*
305,000+
O u r Custom P u b lis h ing division offers a
• collaborative approach that was developed to address
the needs of our clients — helping you craft the most
effective media message.
Readers receive weekly Science
Table of Contents e-mail alert**
570,400
There are other benefits to
advertising in Science.
Readers each week**
5,169,707
When you advertise with us, you are
strengthening the global scientific enterprise.
The revenue generated by Science supports
AAAS programs that inform science
policymakers, enhance science diplomacy,
strengthen the scientific workforce, and improve
science education.
Monthly visits to Science,
Science Careers and Science News***
In the pages that follow, you’ll see how Science
reaches the individuals with purchasing power, and what
you can do to target those decision-makers.
There’s only one choice for your marketing campaigns — Science.
* Science December 2013 BPA Statement ** Publisher's Own Data *** Science October 2013 ABC Interactive Audit
3
P r i nt Reade r s h ip
Science is both a leading scientific print journal and a
high-traffic, award-winning website. Your product advertising
belongs in this widely read, enormously respected journal.
The numbers speak for themselves.
A T r u ly Glo b al Au die n c e
Glo b al Reade r s h ip * * *
North America – 82%
S c i e n c e Gi v e s Yo u M o r e
Europe – 9%
Most Read Journal
78%
Asia – 3%
of readers surveyed said they read Science
more often than any other journal*
Rest of World – 3%
M o s t F r e q u e n t ly R e a d
72%
Re s ea r c h i n D ema n d
of readers read 3 to 4 issues of Science
per month*
P r i n t Ci r c u lati o n Co mpa r i s o n * * * *
129,552
P r ov e n P u r c h a s i n g P owe r
80,088
BioTechniques
78%
of Science readers are involved in
the purchasing of products and services
for their lab**
70%
expect budgets to increase or stay the same**
70%
of print readers have taken action as a result
of reading about a product in Science**
Genetic Engineering &
Biotechnology News
66,103
Nature
50,322
2013 CPM+
$66
$211
Nature
0
$50
$100
$150
$200
M o s t Rele va n t Re s o u r c e *
4
1%
THE NEW SCIENTIST
THE SCIENTIST
THE NEW SCIENTIST
THE NEW SCIENTIST
BIOTECHNIQUES
THE SCIENTIST
THE NEW SCIENTIST
BIOTECHNIQUES
THE SCIENTIST
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Why Science ?
E d u c ated a n d I n f lu e n tial
P r o f e s s i o n al Se g me n t B r eakd ow n * * *
Ac ademi c D e g r ee B r eakd ow n * * *
College/University – 58%
Ph.D./M.D./Ph.D.-M.D. – 67%
Industry – 12%
M.A./M.S./M.Sc. – 15%
Healthcare – 10%
B.A./B.S./B.Sc. – 15%
Government – 6%
Nonprofit – 5%
Other – 3%
Other – 9%
Reade r s ’ A r ea s o f Wo r k o r St u dy *
T o p 1 0 P r o d u c t s/ T e c h n o l o g ie s U s ed i n
Wo r k o r St u die s *
49%
Biology
41 %
Molecular Biology
3 6%
Biochemistry
35%
Genetics
Ecology
Environmental Science
Medicine
33%
31%
30%
29%
27%
Antibody and Protein Labeling
27%
27%
DNA Sequencing
27%
27%
Bioinformatics
2 4%
Cloning
2 4%
20%
Agricultural Science
Electrophoresis
Microscopy and Image Capture
2 6%
Biotechnology
33%
Antibody-Based Protein Detection
31%
Neuroscience
DNA Isolation and Purification
Cell/Tissue Culture
3 4%
Cell Biology
3 4%
PCR/RT-PCR/Real-time PCR
0%
10%
17%
Translational Medicine
Biophysics
15%
Chemistry
15%
Stem Cell Research
15%
0%
10%
20%
30%
40%
50%
* 2014 Cell Associates Science Reader Survey ** 2013 Cell Associates Life Science Trends Survey *** Publisher’s Own Data
**** Science December 2013 BPA Statement + Cost per Thousand – December 2013 BPA Statement applied to 2014 Full-Page Rates
5
20%
30%
40%
MORE THAN
3.6 million
UNIQUE
BROWSERS
TO SCIENCE
ONLINE EACH
*
MONTH
O n li n e Reade r s h ip
Why Science ?
Science’s online audience comprises AAAS members, institutional users, and
individuals who register for free access to selected content. Each day, via
memberships and more than 3,700 organizational subscriptions, Science online
serves as a resource for millions of students, educators, and researchers at
universities, corporations, and government agencies around the world.
O n li n e P r e s e n c e
Vi s it o r F r e q u e n c y
80%
of visitors spend more than 5 minutes per visit on the
Science website.**
T o p 1 0 Vi s it o r s by Co u n t ry * * *
1 . U n ited State s
6 . Ge r ma n y
2 . China
7. I n dia
3 . U n ited K i n g d o m
8 . Au s t r alia
4 . c a n ada
9. France
5 . japa n
1 0 . I taly
P r ov e n P u r c h a s i n g P owe r O n li n e
68%
of readers took action after reading a third-party email.****
67%
of readers took action after viewing a banner ad.****
* Science October 2013 ABC Interactive Audit ** 2014 Cell Associates Science Reader Survey
*** Google Analytics 2014 **** 2013 Cell Associates Life Science Trends Survey
7
I nteg r ated Adve r ti s i n g
Science readers are educated and engaged. Our audience is composed of some of the
brightest thinkers, scholars, researchers, politicians, and students in the world. Most
importantly, the majority of our audience sees advertising as a great way to stay abreast
of technological developments in their field. That’s why nearly 70% of our readers have
taken action after reading a print ad in Science, a third party e-mail, or viewing a banner
online. Placing your ad in Science ensures that you’ll be top of mind as our audience
makes their purchasing decisions.
Print
Weekly Publication
570,400 readers**
Display Ads
O n li n e & M o b ile
Technology Features
New Products Focus
Science Site-Wide
12.4 million page impressions*
3.6 million unique browsers*
Banner Ads
iPhone and Android Apps
C u s to m P u b li s h i n g
Inserts, Outserts,
and Cover Tips
Collection Booklets
E - M ail M a r keti n g
Posters
Science E-mail Alerts
Science Webinars
Science Translational
Medicine Table of Contents
Science Signaling Table of Contents
Product & Technology Newsletter
Science Focus Newsletter
Third-Party E-mails
* Science October 2013 ABC Interactive Audit ** Publisher's Own Data
8
Science offers a wide range of options for reaching your target audience in the
online and on-the-go world of today. From online banners to mobile sites, there is
an ad spot just waiting to showcase your product.
O n li n e Ba n n e r A d s
There is a variety of banner possibilities on our website with high-visibility and
additional functionality.
• PointRoll allows viewers to interact with your company while remaining on the
Science website.
• Flash animation can be added for even higher impact.
Bann e r T ypes a n d Siz e s
A d v e r ti s i n g S o l u ti o n s
• Leaderboard Banner (728 x 90 pixels).
• Science News Banner (300 x 300 pixels).
• Skyscraper Banner (160 x 600 pixels).
• Anchor Banner (1000 x 60 pixels).
M o b ile A pp s
We have made our award-winning blend of news, analysis, and research available
in apps for iPhone, iTouch, iPad, and Android devices. As a Science app sponsor,
you can reach potential customers in a unique and eye-catching way.
• 320 x 50 banner size (for retina display: 640 x 100).
• Sponsor logo on opening screen of app.
• Banner ad cycling throughout all pages of app that scrolls as viewer moves
screen (iPhone).
• Static banner ad located on bottom of all pages of app (Android).
• Detailed reporting on all banner metrics.
9
e - mail Marketing
e - mail News lette r s & A le r t s
T h i r d Pa r t y E - mail s
Science e-mail alerts and newsletters provide a cost-effective
vehicle for delivering your message to a large audience. With the
opportunity to sponsor a monthly e-mail newsletter or a weekly
e-mail alert, there are many options for reaching interested
parties. Please see page 22 for a full list of newsletters and alerts
and their recipients.
We deploy your e-mail marketing to a targeted audience of your
choice. Science's opt-in program ensures that your messages
reach individuals who have expressly stated their interest in
receiving relevant content. Through our own nurturing efforts,
we continually update and grow our universe of worldwide e-mail
names. E-mail marketing campaigns with Science will enhance
your relationships, encourage customer loyalty, and generate
leads. Contact your sales representative for the full list of target
selects for third-party e-mails.
M o n t h ly E - M ail New s lette r s
AAAS Advances
Newsletter for AAAS members providing updates on AAAS
programs, announcements, and events.
Science Roundup
Review of Science highlights for AAAS members.
1 8 % Avg .
Science Bio-Med Roundup
10%
Review of Science highlights for Bio-Med interested readers.
30%
Science Roundup in Chinese
Review of Science highlights translated into Chinese.
W eekly E - M ail A le r t s
Science Table of Contents
0%
Ope n Rate Ra n g e * *
E-mailed weekly to opt-in readers
50%
This Week in Science
Highlights the most compelling research articles in each issue
of Science.
Science News This Week
12%
Short summaries of the latest news in Science.
Editors’ Choice
A diverse selection of articles, handpicked each week for their
relevance and impact by Science’s editorial team.
7 % Avg .
Science Express
4%
Links recipients to the electronic version of selected Science
papers before they appear in print.
Japan Highlights
0%
A summary of stories from Science, Science Translational
Medicine, and Science Signaling translated into Japanese.
Science Tr ansl ational Medicine Table of Contents
73,200 Subscribers*
23% Average Open Rate**
Sc i e n c e S ig n a li n g Ta b le o f Co nte nt s
75,400 Subscribers*
21% Average Open Rate**
* Publisher’s Own Data ** Eloqua Reporting 2014
10
C T O Ra n g e * *
50%
C u s to m News lette r s
Au die n c e S u rv e ys
Our e-mail newsletters are a unique way to combine our
award-winning journalism with your product or company
message. The newsletters reach our members, jobseekers, and free registration readers based on targeted
disciplines. Reach leaders in the life sciences with this
sponsorship opportunity.
P r o d u c t, B r a n d & M a r ket S u r v e ys
Science’s team works with your company to produce
actionable intelligence through our product, brand, and
market surveys. Whether your company is looking for a
quick gauge of industry sentiment, or a detailed analysis of
your newest product line, Science surveys can provide the
answers you’re looking for.
• Prominent sponsor banner at the top of the newsletter.
• Highly visible placement for your company.
The Five-Question Survey
• Optional link to your videos on Video Portal.
• Survey takes just a few minutes to complete.
• Direct link to your product or website.
• 1,500 individuals surveyed.
Each year, we hand pick a selection of product and
technology articles to feature in our journal. An e-newsletter
format promotes the piece and drives viewers to read more
online. Now, you can partner with Science to sponsor this
content that aligns with your area of interest. The 20-Question Survey
• Survey takes between five and six minutes to complete.
• 3,000 individuals surveyed.
• Open-ended responses allowed.
• 15 questions related to your products or services.
• Five demographic questions.
C u s t o mi z ed S u r v e ys
Please contact your Science sales representative for more
information on building a custom survey tailored to your
specific needs.
Readex Surveys
• These surveys are conducted by Readex Research and
are designed to study print advertisements in Science.
They are value-added surveys that are available when
advertisements are placed in special issues indicated in
the editorial calendar.
S c i e n c e F o c u s New s lette r
Your message is packaged with Science/AAAS articles
around a specific scientific field of study. The specialized
targeting helps the newsletter reach scientists and thought
leaders with a genuine interest in your message. Whether
your product involves neuroscience, mass spectrometry,
or another scientific specialty, the Science Focus newsletter
puts your name out in front with the most up-to-date
scientific and science policy content.
On Target Study
• Conducted in three special issues of Science annually,
the On Target Study answers open and closed-ended
questions about your ad and ranks it against others in
the issue.
Red Sticker Study
• Conducted in three special issues of Science annually,
the Red Sticker Study is a recall-based study that
questions what Science readers saw, remembered,
and found interesting about your advertisement.
Online Ad Measurement Study
• Conducted during two separate months, the Online Ad
Measurement Study provides insight from our Science site
audience on the overall effectiveness of your banner ad.
11
A d v e r ti s i n g S o l u ti o n s
• Survey composed of closed questions about your
product or service.
P r o d u c t & T e c h n o l o g y New s lette r
Cu sto m P u Bli s h i n g
Published 51 times a year, our flagship journal Science is the world’s leading scientific
publication. Science also presents additional opportunities for leveraging your brand
through our custom publishing projects and our online journals Science Signaling and
Science Translational Medicine.
Inserts, Outserts,
a n d Cov e r Tip s
Inserts generate reader interest with
prominent placement inside the journal.
Outserts and cover tips deliver maximum
impact, ensuring your advertising or
marketing piece is the first thing readers
see when they receive their copy of
Science. Target the recipients of your
promotion via our subscriber demographic
data or by timing your ad for distribution
at specific trade shows.
Co lle c ti o n B o o klet s
P o s te r s
Collection booklets help you build
mindshare by associating your brand
with some of the most important papers
ever published in Science. Your company
content can also be included. Used as
a reference guide by readers, collection
booklets offer sustained ROI over long
periods of time.
Boost your brand and get daily exposure
to thousands of current and potential
customers with a customized
Science poster.
• Distributed at up to five trade shows of
your choice.
• Available online via PDF download for
at least one year.
• Promoted online and through e-mail to
our subscriber base.
• Your choice of topic and
original content.
• Customized based on your budget.
• Polybagged or inserted in the journal.
• Additional advertising available on
three panels.
• Your logo visible on the front of
the poster.
• Topic area is yours exclusively for
one year.
• Available online and can be
made interactive.
• Bonus distributions at relevant
trade shows.
• Additional copies for your
own distribution.
12
Webinars
T e c h n o lo gy Feat u r e s
New P r o d u c t s
Showcase your technology through
sponsorship and participation in a
live online panel discussion. With
Science webinars, you’ll build
audience recognition and loyalty
with a customizable, targeted, and
all-inclusive marketing solutions.
Team up with Science to reach
your potential buyers. Our webinars
produce more than 2,000 leads on
average by the live date.
Science’s Technology Features provide
a unique way to increase readership
of your advertising message by pairing
it with targeted editorial content.
This means your ad is seen by
interested buyers. The editorial focus
of these sections emphasizes how
these techniques and technologies
impact advances, for example, in
drug discovery and biotechnology.
Concentrating on these leading areas
offers targeted content and a high
profile for your advertising.
Promote your product at no additional
charge. Every issue of Science
contains a New Product section in
one of three formats:
• Be seen as a valuable contributor
to the scientific community.
• Focus section — concentrating
on topic-specific technology,
published 12 times per year.
• Feature section — paired with
editorial content highlighting an
area of research and its associated
technologies, published 10 times
per year.
Please contact us three months in
advance for placement in the Focus
and Feature sections. Focus and
Feature section topics are listed in
the editorial calendar. For placement,
e-mail a press release to:
B r a n d P e n et r ati o n
• Attract your desired audience with
a topic of interest (we can help you
select one).
[email protected]
• Extend your ROI with 12 months of
on-demand availability.
• Receive unanswered audience
questions for follow-up with
potential customers.
• Choose between live/recorded and
audio/video formats.
Sp o n s o r s h ip Opp o r t u n itie s
Science Signaling
L ead Ge n e r ati o n
• Receive complete contact and
demographic information on
all registrants.
• Ask relevant questions during
registration to gain meaningful
insight about your audience.
Science Signaling is devoted to all aspects of cell signaling research. A must
read for scientists involved in cell signaling, this online journal is comprised
of perspectives, reviews, and protocols along with original research in the
fields of biochemistry, bioinformatics, cell biology, developmental biology,
immunology, molecular biology, physiology and medicine, pharmacology,
neuroscience, and systems biology. Sponsorship of the print and online
journal can be purchased through your Science sales representative.
S c i e n c e T r a n s l at i o n a l M e d i c i n e
1 , 55 4
Average Registrants
on Live Date*
1 , 507
Average Number of
Unique Viewers*
22
Number of Webinars
Science Presented
in 2014*
Science Translational Medicine is an online journal that focuses on how
basic research knowledge can be applied to positively impact human health.
The journal features original research articles that explore the growing
interface between science and medicine, as well as in-depth reviews and
commentary. Take this unique opportunity to leverage your brand across a
diverse audience including biologists, engineers, chemists, and physicians
who are making strides in this burgeoning field. For more information contact
your Science sales representative.
* Publisher’s Own Data
13
A d v e r ti s i n g S o l u ti o n s
B r a n d P e r c epti o n
• General section — published 29
times per year.
E dito r ial Cale n dar
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Precision Genome Engineering and Synthetic Biology (A1),
11–16 January, Big Sky, MT (KS)
Viral Immunity (A2), 11–16 January, Breckenridge, CO (KS)
The Biological Code of Cell Signaling: A Tribute to Tony Pawson (F1), 11–16 January, Steamboat Springs, CO (KS)
Integrating Metabolism and Tumor Biology (J1), 13–18 January, Vancouver, Canada (KS)
PI 3-Kinase Signaling Pathways in Disease (J2), 13–18 January, Vancouver, Canada (KS)
Immunology of Fungal Infections, 17–18 January, Galveston, TX (GRC)
Vascular Cell Biology, 17–18 January, Ventura, CA (GRC)
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PepTalk (CHI), 19–23 January, San Diego, CA (CHI)
Optimizing Biologics Formulation Development, 19–20 January, San Diego, CA (CHI)
Cancer Targets for Antibody Therapeutics, 19–20 January, San Diego, CA (CHI)
Recombinant Protein Therapeutics, 19–20 January, San Diego, CA (CHI)
Engineering Genes, Vectors, Constructs and Clones, 19–20 January, San Diego, CA (CHI)
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Single-Use Technologies and Continuous Processing, 19–20 January, San Diego, CA (CHI)
Immunity to Veterinary Pathogens: Informing Vaccine Development (A3), 20–25 January, Keystone, CO (KS)
Lyophilization and Emerging Drying Technologies, 21–22 January, San Diego, CA (CHI)
Protein Purification and Recovery, 21–22 January, San Diego, CA (CHI)
Antibody-Drug Conjugates, 21–22 January, San Diego, CA (CHI)
Recombinant Protein Expression and Production, 21–22 January, San Diego, CA (CHI)
Enhancing Antibody Binding and Specificity, 21–22 January, San Diego, CA (CHI)
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Membrane Proteins, 21–22 January, San Diego, CA (CHI)
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Protein Aggregation and Emerging Analytical Tools, 22–23 January, San Diego, CA (CHI)
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Extractables and Leachables, 22–23 January, San Diego, CA (CHI)
Improving the Clinical Efficacy of Antibody Therapeutics, 22–23 January, San Diego, CA (CHI)
Host Response in Tuberculosis (J3), 22–27 January, Santa Fe, NM (KS)
Granulomas in Infectious and Non-Infectious Diseases (J4), 22–27 January, Santa Fe, NM (KS)
Directed Cell Migration: Bridging Biology and Quantitative Analyses, 24–25 January, Galveston, TX (GRC)
Physical Virology, 24–25 January, Ventura, CA (GRC)
16
Epigenetics and Cancer (A4), 25–30 January, Keystone, CO (KS)
Neuroinflammation in Diseases of the Central Nervous System (A5), 25–30 January, Taos, NM (KS)
Mitochondria, Metabolism and Heart Failure (J5), 27 January – 1 February, Santa Fe, NM (KS)
Diabetes and Metabolic Dysfunction (J6), 27 January – 1 February, Santa Fe, NM (KS)
Bioinorganic Chemistry, 29 January – 1 February, Ventura, CA (GRC)
Molecular Pharmacology, 31 January – 1 February, Ventura, CA (GRC)
Plant Lipids, 31 January – 1 February, Galveston, TX (GRC)
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30
Privacy
2015 AAAS Annual Meeting, 12–16 February, San Jose, CA
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Tumor Immunology, 8–13 February, Banff, Canada (KS)
Antibodies as Drugs: Immunological Scaffolds as Therapeutics (J8), 8–13 February, Banff, Canada (KS)
Systems Biology of Lipid Metabolism (B4), 9–13 February, Breckenridge, Co (KS)
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Molecular Medicine Tri Conference 2015, 15–20 February, San Francisco, CA (CHI)
PCR for Molecular Medicine, 16–18 February, San Francisco, CA (CHI)
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Epigenomics in Disease, 16–18 February, San Francisco, CA (CHI)
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Nanomaterials for Applications in Energy Technology, 21–22 February, Ventura, CA (GRC)
Quantitative Genetics & Genomics, 21–22 February, Lucca (Barga), Italy (GRC)
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Lipidomics
Cambridge Neuroscience Symposium, March tbc, Cambridge, UK
Neuroepigenetics (B5), 22–26 February, Santa Fe, NM (KS)
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Summit for Clinical Ops Executives (SCOPE), 24–26 February, Orlando, FL (CHI)
Electronic Data in Clinical Trials, 24–25 February, Orlando, FL, (CHI)
Global Site Selection, Feasibility Assess., Operations and Site Mgt., 24–25 February, Orlando, FL (CHI)
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Clinical Trial Forecasting and Budgeting, 24–25 February, Orlando, FL (CHI)
QbD and Risk Assessment for Clinical Trial Conduct, 24–25 February, Orlando, FL (CHI)
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Clinical Trial Project Management for Outsourced Clinical Trials, 25–26 February, Orlando, FL (CHI)
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Oxidative Stress & Disease, 28 February – 1 March, Ventura, CA (GRC)
RNA Editing: Transcriptome Diversity: Roles in Health and Disease, 7–8 March, Lucca (Barga), Italy (GRC)
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Heart Disease and Regeneration: Insights from Development (X1), 1–6 March, Copper Mountain, CO (KS)
Cell Biology of the Heart: Beyond the Myocyte-Centric View (X2), 1–6 March, Copper Mountain, CO (KS)
DNA Replication and Recombination (X3), 1–6 March, Whistler, Canada (KS)
Genomic Instability and DNA Repair (X4), 1–6 March, Whistler, Canada (KS)
Hybrid Methods in Structural Biology (C2), 4–8 March, Tahoe City, CA (KS)
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Tropical Infectious Diseases: Challenges, Opportunities and Successes, 7–8 March, Galveston, TX (GRC)
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National Science Teachers Association 2015, 12–15 March, Chicago, IL
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National Postdoctoral Association (NPA), 13–15 March, Baltimore, MD
Dendrites: Molecules, Structure & Function: Development, Function and Disease, 14–15 March, Ventura, CA (GRC)
Cambridge Science Festival 2015,9–22 March, Cambridge, UK
Lysosomal Diseases: Defining Pathogenesis and Therapeutic Strategies, 14–15 March, Galveston, TX (GRC)
Polar Marine Science, 14–15 March, Lucca (Barga), Italy (GRC)
Human Genome Meeting, 14–17 March, Kuala Lumpur, Malaysia
March
6
Cosmology
US Human Proteome Annual Meeting, 15–18 March, Tempe Arizona
Co-Infection: A Global Challenge for Disease Control (C6), 15–20 March, Ouro Preto, Brazil (KS)
Long Noncoding RNAs: From Evolution to Function (C7), 15–20 March, Keystone, CO (KS)
Pathways of Neurodevelopmental Disorders (C8), 16–20 March, Tahoe City, CA (KS)
Targeting Mitochondrial Dysfunction & Toxicity, 18–19 March, Cambridge, MA (CHI)
Cardiac Arrhythmia Mechanisms, 21–22 March, Lucca (Barga), Italy (GRC)
Cartilage Biology & Pathology, 21–22 March, Galveston, TX (GRC)
13
Cell Culture
Society of Toxicology 2015, 22–26 March, San Diego, CA
American Chemical Society 2015, 22–26 March, Denver, CO
Experimental Biology 2015, 28 Mar – 1 April, Boston, MA
HIV Vaccines (X5), 22–27 March, Banff, Canada (KS)
The Golden Anniversary of B Cell Discovery (X6), 22–27 March, Banff, Canada (KS)
Obesity and the Metabolic Syndrome: Mitochondria and Energy Expenditure (X7), 22–27 March, Whistler, Canada
(KS)
20
General Lab
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Gram-Negative Resistance (D1), 29 March – 2 April, Tahoe City, CA (KS)
Viruses and Human Cancer (D2), 29 March – 3 April, Big Sky, MT (KS)
T Cells: Regulation and Effector Function (D3), 29 March – 3 April, Snowbird, UT (KS)
DNA Methylation (Z1), 29 March – 3 April, Keystone, CO (KS)
Epigenomics (Z2), 29 March – 3 April, Keystone, CO (KS)
27
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2015 Materials Research Society Spring Meeting, 6–10 April, San Francisco, CA
Cancer
Immunology
American Association for Cancer Research 2015, 18–22 April, Philadelphia, PA
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Society for General Microbiology Spring, TBD, TBD
British Neuroscience Association (BNA) 2015: Festival of Neuroscience, 12–15 April, Edinburgh, Scotland
A p r il
3
American Association for Cancer Research Career Fair, TBD, TBD
Neural Control of Metabolic Physiology and Diseases (D4),
12–17 April, Snowbird, UT (KS)
Beige and Brown Fat: Basic Biology and Novel Therapeutics (D5), 17–22 April, Snowbird, UT (KS)
Cell Biology of Megakaryocytes & Platelets, 18–19 April, Lucca (Barga), Italy (GRC)
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The Crossroads of Lipid Metabolism and Diabetes (D6), 19–24 April, Copenhagen, Denmark (KS)
Innate Immunity and Determinants of Microbial Pathogenesis (Z3), 19–24 April, Olympic Valley, CA (KS)
Mechanisms of Pro-Inflammatory Diseases (Z4), 19–24 April, Olympic Valley, CA (KS)
The Human Proteome (D7), 24–29 April, Stockholm, Sweden (KS)
Multi-Drug Efflux Systems, 25–26 April, Lucca (Barga), Italy (GRC)
17
Proteomics
Mechanisms of HIV Persistence: Implications for a Cure (E1), 26 April – 1 May, Boston, MA (KS)
Antimicrobial Peptides: Mechanism, Function and Application, 2–3 May, Lucca (Barga), Italy (GRC)
24
Software/
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Medical Informatics World Conference, 4–5 May, Boston, MA (CHI)
Fibronectin, Integrins & Related Molecules, 9–10 May, Lucca (Barga), Italy (GRC)
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M ay
1
The Arthropod Vector: The Controller of Transmission (E2), 12–17 May, Taos, NM (KS)
Hypoxia: From Basic Mechanisms to Therapeutics (E3), 12–17 May, Dublin, Ireland (KS)
American Society of Gene and Cell Therapy, 13–16 May, New Orleans, LA
Self-Assembly & Supramolecular Chemistry, 16–17 May, Lucca (Barga), Italy (GRC)
8
The Hippo Pathway: Signaling, Development and Disease (E4), 17–21 May, Taos, NM (KS)
Cannabinoid Function in the CNS, 23–24 May, Lucca (Barga), Italy (GRC)
Superconductivity: Unconventional Superconductivity, 23–24 May, Hong Kong, China (GRC)
15
American Society for Microbiology (ASM) 2015, 30 May – 2 June, New Orleans, LA
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CAG Triplet Repeat Disorders, 30–31 May, Lucca (Barga), Italy (GRC)
Microfluidics, Physics & Chemistry of, 30–31 May, West Dover, VT (GRC)
Muscle: Excitation / Contraction Coupling, 30–31 May, Newry, ME (GRC)
Nuclear Chemistry, 30–31 May, New London, NH (GRC)
Phagocytes, 30–31 May, Waterville Valley, NH (GRC)
22
Mass
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American Society for Mass Spectrometry (ASMS) 2015, 31 May – 4 June, St. Louis, MO
Calcium Signalling, 6–7 June, Newry, ME (GRC)
Coastal Ocean Modeling, 6–7 June, Biddeford, ME (GRC)
Computational Aspects - Biomolecular NMR, 6–7 June, Lucca (Barga), Italy (GRC)
Excitatory Synapses & Brain Function, 6–7 June, Newport, RI (GRC)
Interior of the Earth, 6–7 June, South Hadley, MA (GRC)
Mammary Gland Biology, 6–7 June, West Dover, VT (GRC)
Preclinical Form & Formulation for Drug Discovery, 6–7 June, Waterville Valley, NH (GRC)
Tissue Repair & Regeneration, 6–7 June, New London, NH (GRC)
European Human Genetics Conference, 6–9 June, Glasgow, UK
29
MicroRNAs and Noncoding RNAs in Cancer (E5), 7–12 June, Keystone, CO (KS)
Apoptotic Cell Recognition & Clearance, 13–14 June, Biddeford, ME (GRC)
Assisted Circulation, 13–14 June, Lucca (Barga), Italy (GRC)
Catchment Science, 13–14 June, Andover, NH (GRC)
High Throughput Chemistry & Chemical Biology, 13–14 June, New London, NH GRC
Mycotoxins & Phycotoxins, 13–14 June, Easton, MA (GRC)
Polyamines, 13–14 June, Waterville Valley, NH, (GRC)
Polymers, 13–14 June, South Hadley, MA, (GRC)
ACHEMA, 15–19 June, Frankfurt, Germany
5
Microscopy
BIO International Convention 2015, 15–18 June, Philadelphia, PA
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Biotechnology Industry Organization (BIO) International Convention Career Fair, TBD, TBD
Autophagy (E6), 19–24 June, Breckenridge, CO (KS)
Atherosclerosis: Complex Interactions in Atherosclerosis, 20–21 June, Newry, ME (GRC)
Environmental Nanotechnology, 20–21 June, West Dover, VT (GRC)
Liquid Crystals, 20–21 June, Biddeford, ME (GRC)
12
Protein Analysis
ISSCR 12th Annual Meeting, 24–27 June, Stockholm, Sweden
Cell Contact & Adhesion, 27–28 June, Andover, NH (GRC)
Chromosome Dynamics, 27–28 June, Waterville Valley, NH (GRC)
Chronobiology, 27–28 June, Girona, Spain (GRC)
Mechanisms of Membrane Transport, 27–28 June, Lewiston, ME (GRC)
Neuroethology: Behavior, Evolution & Neurobiology, 27–28 June, Lucca (Barga), Italy (GRC)
Nucleosides, Nucleotides & Oligonucleotides, 27–28 JuneNewport, RI (GRC)
Photosynthesis, 27–28 June, Waltham, MA (GRC)
Red Cells: Establishing a Research Career in Red Cell Biology, 27–28 June, Holderness, NH (GRC)
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40th FEBS Congress: The Biochemical Basis of Life, 4–9 July, Berlin, Germany
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Applied & Environmental Microbiology, 11–12 July, South Hadley, MA (GRC)
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Cell Growth & Proliferation, 11–12 July, West Dover, VT (GRC)
Collagen, 11–12 July, New London, NH (GRC)
Enzymes, Coenzymes & Metabolic Pathways, 11–12 July, Waterville Valley, NH (GRC)
Epithelial Differentiation & Keratinization, 11–12 July, Newry, ME (GRC)
Hydrogen-Metal Systems, 11–12 July, Easton, MA (GRC)
Molecular Membrane Biology, 11–12 July, Andover, NH (GRC)
Organometallic Chemistry, 11–12 July, Newport, RI (GRC)
Plant Cell Walls, 11–12 July, Waltham, MA (GRC)
Staphylococcal Diseases, 11–12 July, Lucca (Barga), Italy (GRC)
Tuberculosis Drug Discovery & Development, 11–12 July, Girona, Spain (GRC)
J u ly
3
Aging, Biology of, 18–19 July, Newry, ME (GRC)
Biomaterials & Tissue Engineering, 18–19 July, Girona, Spain (GRC)
Computer Aided Drug Design: From Big Data to Smart Data, 18–19 July, West Dover, VT (GRC)
Fertilization & Activation of Development, 18–19 July, Holderness, NH (GRC)
Human Genetics & Genomics, 18–19 July, Newport, RI (GRC)
Microbial Population Biology, 18–19 July, Andover, NH (GRC)
Photochemistry, 18–19 July, Easton, MA (GRC)
Plant Metabolic Engineering, 18–19 July, Waterville Valley, NH (GRC)
10
Job Focus:
Immunology
8th International AIDS Society (IAS) Conference, 19–22 July, Vancouver, British Columbia, Canada
Adhesion, Science of, 25–26 July, South Hadley, MA (GRC)
Chemical Oceanography, 25–26 July, Holderness, NH (GRC)
Elastin, Elastic Fibers & Microfibrils, 25–26 July, Biddeford, ME (GRC)
Eye Movements, 25–26 July, Waltham, MA (GRC)
High Temperature Corrosion, 25–26 July, New London, NH (GRC)
Malaria, 25–26 July, Girona, Spain (GRC)
Microbial Adhesion & Signal Transduction, 25–26 July, Newport, RI (GRC)
Radiation & Climate, 25–26 July, Lewiston, ME (GRC)
Spin Dynamics in Nanostructures, 25–26 July, Hong Kong, China (GRC)
X-Ray Science, 25–26 July, Easton, MA (GRC)
17
Artificial
Intelligence
Amygdala in Health & Disease, 1–2 August, Easton, MA (GRC)
Angiogenesis, 1–2 August, Newport, RI (GRC)
Cellulosomes, Cellulases & Other Carbohydrate Modifying Enzymes, 1–2 August, Andover, NH (GRC)
Epigenetics, 1–2 August, Waltham, MA (GRC)
Liquids, Chemistry & Physics of, 1–2 August, Holderness, NH (GRC)
Marine Molecular Ecology, 1–2 August, Hong Kong, China (GRC)
Matrix Metalloproteinases, 1–2 August, Newry, ME (GRC)
Medicinal Chemistry, 1–2 August, New London, NH (GRC)
24
DNA/RNA Analysis
International Astronomical Union (IAU), 3–14 August, Honolulu, Oahu, Hawaii, USA
Catecholamines, 8–9 August, Newry, ME (GRC)
Cellular & Molecular Mechanisms of Toxicity, 8–9 August, Andover, NH (GRC)
Drinking Water Disinfection By-Products, 8–9 August, South Hadley, MA (GRC)
Dynamics at Surfaces, 8–9 August, Newport, RI (GRC)
Laser Diagnostics in Combustion, 8–9 August, Waterville Valley, NH (GRC)
Nanoporous Materials & Their Applications, 8–9 August, Holderness, NH (GRC)
Soft Condensed Matter Physics: Collective Phenomena in Soft Matter, 8–9 August, New London, NH (GRC)
31
Transcriptomics
Hormone-Dependent Cancers, 15–16 August, Newry, ME (GRC)
Inhibition in the CNS, 15–16 August, Lewiston, ME (GRC)
Lung Development, Injury & Repair, 15–16 August, Andover, NH (GRC)
Au g u s t
7
Cell/Tissue Culture
14
21
Ecology
European Molecular Biology Organization, 5–8 September, Birmingham, UK
4th European Congress of Immunology, 6–9 September, Vienna, Austria
XIV World Forestry Congress, 7–11 September, Durban, South Africa
28
Career Feature:
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Biotechnica, 6–8 October, Hannover, Germany
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American Society of Human Genetics 2015, 6–10 October, Baltimore, MD
Sep. 4
Sep. 8
Neurotechniques
Society for Neuroscience 2015, 17–21 October, Chicago, IL
Sep. 11
Sep. 14
Job Focus:
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Association of Science Technology Centers (ASTC) 2015, 17–20 October, Montreal, Canada
Sep. 18
Sep. 21
Sep. 25
Sep. 28
Oct. 2
Oct. 5
Oct. 9
Oct. 13
Oct. 18
Oct. 19
Septem b e r
4
Sample Prep/
Handling
11
Proteomics
18th ECCO - 40th ESMO European Cancer Congress, 25–29 September, Vienna, Austria
Human Proteome Organization (HUPO) World Congress, 26–30 September, Vancouver, Canada
18
25
Human Genetics
Genomics
October
2
9
General Lab
Equipment
Career Feature:
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16
23
AAAS Annual
Meeting Program
30
N ov em b e r
6
Single Cell
Technologies
13
Climate
20
Microscopy/
Imaging
2015 Materials Research Society Fall Meeting, 29 November – 4 December, Boston, MA
Oct. 23
Oct. 26
Oct. 30
Nov. 2
Nov. 6
Nov. 9
Nov. 13
Nov. 16
Career Feature:
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27
D e c em b e r
4
American Society for Cell Biology 2015, 12–16 December, San Diego, CA
Aging
Cell Sorting
Technologies
11
Protein Analysis
Nov. 20
Nov. 23
18
Breakthrough of
the Year
Nov. 25
Nov. 30
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Grey Highlight denotes a Redex Online Study
(CHI) Cambridge Healthtech Institute
(GRC) Gordon Research Conferences
(KS) Keystone Symposia
19
E dit o r ial Cale n da r
Career Feature:
Cell Biology
Careers
P r i nt Rate s
Cov e r s a n d P r e f e r r ed P o s iti o n s
Position
Cover 4
Co l o r
3x
6x
12x
18x
24x
30x
$9,760
$9,500
$9,330
$9,050
$8,775
$8,495
$9,605
$9,345
$9,175
$8,895
$8,620
$8,340
Individual process colors (Cyan, Magenta, Yellow):
$700 each
$8,190
PMS matched colors: $1,100 each
4-color process: $1,900
Cover 2, Page 1
$9,860
Cover 3
$9,710
TOC 1, TOC 2
$9,915
$9,660
$9,400
$9,230
$8,950
$8,675
$8,395
Lead Edit, News
$9,610
$9,355
$9,095
$8,925
$8,645
$8,370
$8,090
Position
All color charges are in addition to black and white
space rates.
1x
$10,015
C o n t a c t yo u r S c i e n c e s a l e s re p re s e n t a t i ve
f o$9,455
r m o re i n$9,195
f o r m a t i o$9,025
n a n d to $8,745
o b t a i n p$8,470
ricing.
36x
42x
48x
60x
78x
96x
Cover 4
$8,215
$8,075
$7,935
$7,575
$7,450
$7,235
Cover 2, Page 1
$8,060
$7,920
$7,780
$7,420
$7,295
$7,080
Fo r A dv e r ti s i n g
T e r m s & Co n diti o n s plea s e
r e f e r to :
C o n t a c t yo u r S c i e n c e s a l e s re p re s e n t a t i ve
$7,770
$7,630
$7,270
$7,145
$6,930
f o r m o re i n f o r m a t i o n a n d to o b t a i n p r i c i n g .
Cover 3
$7,910
TOC 1, TOC 2
$8,115
$7,975
$7,835
$7,475
$7,350
$7,135
Lead Edit, News
$7,810
$7,670
$7,530
$7,170
$7,045
$6,830
Two-Page Spread 4-color process: $2,750
www.ScienceMag.org/help/advertisers/terms.dtl
All other positions are at a 10% premium.
F u ll- r u n D i s play Pag e s
Size
A d D eli v e ry M ade E a s y
1x
3x
6x
12x
18x
24x
30x
Full
$8,560
$8,305
$8,045
$7,875
$7,595
$7,320
$7,040
2/3
$7,160
$6,945
$6,730
$6,590
$6,350
$6,120
$5,890
1/2
$5,230
C o n t a c t yo u r S c i e n c e s a l e s re p re s e n t a t i ve
$4,640
f$5,070
o r m o re $4,915
i n f o r m a t i$4,810
o n a n d to
o b t a i n $4,470
p r i c i n g . $4,300
1/3
$3,855
$3,740
$3,625
$3,550
$3,420
$3,295
$3,175
1/4
$3,055
$2,965
$2,875
$2,815
$2,710
$2,615
$2,515
36x
42x
48x
60x
78x
96x
Size
E-mail, FTP, or mail a CD/DVD of your
advertisement for quick insertion in
the journal.
E-mail: [email protected]
FTP: digitalads.aaas.org
User: daddrop
Full
$6,760
$6,620
$6,480
$6,120
$5,995
$5,780
Pswd: daddrop
2/3
$5,655
$5,540
$5,420
$5,120
$5,010
$4,835
CD/DVD:
1/2
$4,130
1/3
$3,050
$2,985
$2,920
$2,760
$2,700
$2,605
1/4
$2,415
$2,365
$2,315
$2,190
$2,140
$2,065
C o n t a c t yo u r S c i e n c e s a l e s re p re s e n t a t i ve
$4,045
$3,960
$3,740
$3,660
$3,530
f o r m o re i n f o r m a t i o n a n d to o b t a i n p r i c i n g .
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20
P r i nt Speci f i c ati o n s
D i g ital File Re q u i r eme n t s
A d Si z e s
I mpe r ial
M et r i c
Page Unit
Width
Depth
Depth
Width
Full Page
7 3/4"
10"
254 mm
178 mm
2/3 Page
4 9/16"
10"
254 mm
116 mm
1/2 Horizontal
7 /4"
4 /4"
121 mm
178 mm
1/2 Vertical
3 3 /8 "
10"
254 mm
86 mm
1/3 Vertical
2 /16"
10"
254 mm
57 mm
1/3 Square
4 9/16"
4 3/4"
121 mm
116 mm
1/4 Page
3 3 /8 "
4 3/4"
121 mm
86
Bleed A d
Si z e s
I mpe r ial
M et r i c
Page Unit
Width
Depth
Depth
Width
Full Page
8 1/2"
10 3/4"
273 mm
216 mm
2/3 Page
5 1/4"
10 3/4"
273 mm
134 mm
1/2 Horizontal
8 1/2"
5 1/4"
134 mm
216 mm
1/2 Vertical
4 /4"
10 /4"
273 mm
109 mm
1/3 Vertical
3"
10 3/4"
273 mm
77 mm
1/3 Square
5 1/4"
5 1/4"
134 mm
134 mm
1/4 Page
4 1/4"
5 1/4"
134 mm
109 mm
Spread
16 /4"
10 /4"
273 mm
425 mm
3
3
1
3
3
3
3
• PDF/X 1a files are the preferred digital format. If you
cannot submit a file to these specifications please
submit a PDF file with all high-resolution images and
fonts embedded in the files. All required image trapping
must be included in the file. Images must be CMYK or
grayscale and 300 dpi. Include 1/8" bleed with trim/bleed
marks and color bars. No application files are accepted.
All files from advertisers will be held for one year.
mm
D i g ital P r o o f i n g Re q u i r eme n t s
For best color reproduction, an accurate color proof
should be provided. All proofs must be produced from
the final file submitted. A laser print is sufficient for
black and white advertisements.
I n s e r t s/O u t s e r t s
Inserts: Approved pre-printed inserts must arrive at
the printer nine calendar days prior to publication date.
Advertisers must supply three sample copies to Science by
the space reservation deadline.
• Trim size: 8 1/4" x 10 1/2" (Depth: 266 mm x Width: 209 mm).
F u ll- Pag e Bleed
Re q u i r eme n t s
• Head trim: 1/8" (3.1 mm).
• Bleed size: 8 1/2" x 10 3/4"
• Side trim: 1/8" (3.1 mm) minimum, 1/2" (12 mm) maximum.
• Trim size: 8 1/4" x 10 1/2"
• Allow 1/8" for “scuff off” on the spine.
• Live area: 7 3/4" x 10"
• Keep “live matter” at least 1/4" from trim.
• Foot trim: 1/8" (3.1 mm) minimum, 5/8" (15 mm) maximum.
• 2-Page Insert: 8 3/8" x 10 3/4" (Depth: 273 mm x Width:
215 mm); 10 3/4" (273 mm) minimum vertical size for
untrimmed signature; 11 1/4" (285 mm) maximum. Ship flat.
T wo - Pag e Bleed
Re q u i r eme n t s
Please contact your Science sales representative for rates.
• Bleed size: 16 3/4" x 10 3/4"
Outserts: Approved preprinted outserts must arrive at
the printer nine calendar days prior to publication date.
Advertisers must supply a sample copy to Science by the
space reservation deadline.
• Trim size: 16 1/2" x 10 1/2"
• Live area: 7 3/4" x 10" each page.
• Gutter size: 1/2"
Please contact your Science sales representative for a quotation and availability.
Bleed A d N ote s
1
B u s i n e s s Reply Ca r d s
1
• Trim size: 8 /4" x 10 /2"
(Depth: 266 mm x Width: 209 mm)
For full page, keep “live matter”
at least 1/4" (6.3 mm) from trim.
Opposite your full-page ad only:
• Perforations must be at least 1/2" from the binding edge.
• Cards will jog to head; allow 1/8" head trim.
Paper Stock & Printing Process
• $1,750 if one version supplied, 80# cover maximum weight.
• Covers: 100 lb. (270.8 gsm).
• Business reply cards must arrive at the printer nine
calendar days prior to publication date.
• Text: 38 lb. (56.2 gsm) gloss finish.
• Covers & Text: Web offset.
21
Rate s & Spe c i f i c ati o n s
• Minimum size: 3 1/2" x 5"; maximum size: 4 1/4" x 6"
O n li n e Rate s & Speci f i c ati o n s
L eade r b oa r d o r Sk ys c r ape r Ba n n e r A d s
Open
≥ $25k
≥$100k
≥$250k
Minimum Number of Impressions per Order
$19.00
$18.00
$17.00
$16.00
50,000
$35.00
$33.00
$32.00
$31.00
40,000
Annual Spend
Run-of-site
C o n t a c t yo u r S c i e n c e s a l e s re p re s e n t a t i ve f o r m o re i n f o r m a t i o n a n d to o b t a i n p r i c i n g .
Targeted (site, disciline, page, geographic)
All rates are gross. (For agency discounts see Advertising Terms & Conditions at www.ScienceMag.org/help/advertisers/terms.dtl)
Specifications:
•
File size should not exceed 30KB.
•
File type can be a GIF or Animated GIF or certain acceptable rich media (please refer to your Science sales representative
for more information on file types).
•
Must have URL/web address where your ad is to be linked.
•
Leaderboard banner size: 728 pixels wide x 90 pixels deep.
•
Skyscraper banner size: 160 pixels wide x 600 pixels deep.
•
Sponsor banner size: 150 pixels wide x 160 pixels deep.
•
News Square banner size: 300 pixels wide x 300 pixels deep.
•
Anchor banner size: 1000 pixels wide x 60 pixels deep.
Ge n e r al A dv e r ti s i n g P o li c ie s
W eekly E - M ail A le r t s a n d M o n t h ly E - mail s
Open
≥ $25k
≥ $100k
All Advertising Terms & Conditions apply.
Please see: www.ScienceMag.org/help/advertisers/terms.dtl
≥$250k
yo u r S c i e n c e s a l e
s r e p r e s e n t a t i ve$20.00
for
$23.00 C o n t a c t $22.00
$21.00
current distribution numbers, specifications, and pricing.
To calculate sponsorship of a weekly Science e-mail, apply the above CPM rates to
current distribution numbers.
Payment terms are net 30 days from receipt of invoice with
established credit. Credit approval must be completed prior
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All rates are gross. (For agency discounts please see Advertising Terms & Conditions
at www.ScienceMag.org/help/advertisers/terms.dtl)
All materials from advertisers will be posted online for the
specified period and then removed from the Science server
unless otherwise instructed in writing.
Publishing Dates:
Monthly:
AAAS Member Update
Bio-Med Roundup
S u b mitti n g a n A d f o r S c i e n c e O n li n e
Science Roundup
Submit information via e-mail for all online advertising.
E-mail: [email protected]
Science Roundup in Chinese
Weekly:
Editors’ Choice
Japan Highlights
T e c h n i c al Q u e s ti o n s f o r O n li n e A dv e r ti s i n g
Science Express
Technical questions concerning electronic files, formatting,
and other online advertisement issues should be directed to
our trafficking department.
Science TOC
Science News This Week
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Phone: 202 326-7072
Science News Alert (Weekly)
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Please contact
your Science sales
representative for more
information.
22
an d th e A A A S
In service of this mission, the American Association for the
Advancement of Science (AAAS) offers programs focused on
science policy, international cooperation, science education,
diversity and inclusion, and career development for scientists.
When you advertise with us, not only are you reaching the
qualified scientists you need, you are also supporting AAAS and
its many programs. Your advertising dollars help sustain efforts
including the following:
Pr oject 2 061 is a long-term initiative of AAAS to promote
literacy in science, mathematics, and technology. To achieve that
goal, Project 2061 conducts research and develops tools and
services that educators, researchers, and policymakers can use to
make critical and lasting improvements in the education system.
sponsors studies
and public meetings on funding and policy issues affecting
federal government support of research and development (R&D).
This program’s purpose is to contribute to an informed public
discussion regarding federal support for R&D by providing timely,
objective, and accurate information on federal R&D support.
R& D Budget an d P oli cy P r og r am
AAAS S c ien c e & Te c h n o lo gy P o licy Fellowships
provide the opportunity for accomplished scientists and engineers
to participate in, and contribute to the federal policymaking
process while learning firsthand about the intersection of science
and policy.
develops partnerships and
maintains relationships between AAAS and leading scientific
organizations worldwide, including foreign government agencies
and non-governmental actors. Our overarching goal is to create
linkages, and to facilitate new initiatives that drive the shared
mission of advancing science and serving society.
AAAS I n ter n ati o n al O f f i c e
Norman Neuereiter of
AAAS receives one of
the highest Polish State
decorations from the
president of the Republic
of Poland, Bronislaw
Komorowski.
At a 2013 conference
supported by the National
Science Foundation,
Shirley Malcom, Head of
Education and Human
Resources at AAAS,
advocated for more
inclusive, researchbased strategies to help
undergraduate students
succeed in biology.
Two members of the AAAS
Geospatial Technologies
and Human Rights project
took part in a training event
in Africa, where they met
with representatives of the
African Commission on
Human and Peoples’ Rights.
AAAS is here – bringing scientific expertise to policy making.
Good science policy is the result of politicians understanding science and scientists understanding policy. Toward this end,
AAAS manages the Science & Technology Policy Fellowships program, which embeds scientists and engineers in the federal
government for up to two years. From Congress to the State Department, each class of Fellows contributes to the policy-making
process while getting hands-on experience at the intersection of science and policy. As a AAAS member your dues support these
efforts. If you’re not yet a AAAS member, join us. Together we can make a difference.
To learn more, visit aaas.org/plusyou/fellows
Matt Hourihan, Director
of the AAAS R&D Budget
and Policy Program, spoke
at a 26 April 2013 public
briefing on Capitol Hill
about federal investment
in scientific research.
T h e r e ’ s o n ly o n e
Science Headquarters
1200 New York Avenue, NW
Washington, DC 20005 USA
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4