Matakuliah : G0424 – Hotel and Restaurant Management
Tahun
: 2008
Desgining Your Restaurant
Pertemuan 20
Topics
• Determining location
• Designing your space
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Learning Outcomes
• Students are able to determine the
location and the design of the
restaurant. (C3)
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Location Criteria
• Demographic of the area : age, occupation, religion,
nationality, race, family size, educational level, average
income, market population,
• Visibility from a major highway
• Accessibility from a major highway
• Number of potential customers passing by the restaurant
• Distance from potential market
• Desirabiltiy of surroundings
• Competition
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Knockout Criteria
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Proper zoning
Drainage, Sewage, Utilities
Minimal size
Short lease
Excessive traffic speed
Accessibility from a highway or street
Visibility from both sides of the street
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Other Location Criteria
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Market population – suburb, ‘nook n cranny’, mall
Familiy income
Growth or decline of the area – downtown vs. suburb
Competition from comparable restaurants
The restaurant row or cluster concept - correct no. of
seats
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A
Which one is the best location?
B
C
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D
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Which one is the best location?
E
F
G
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Determining design criteria
• Two main component in restaurant design
• A restaurant is the same as a theater
• The stage setting – ‘the props’, calles the front of the
house
• The back stage – the back of the house (30-50% of the
total floor)
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Front of the house
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Back of the house
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Design and Theme
• Design correlated with the theme and reflected in each area
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The exterior
The entrance
The holding area
The bar or beverage area
The dining area (incl. table arrangement)
The kitchen
Receiving area (incl. access for deliveries)
Storage
Trash area
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Exterior
Entrance
Holding Area
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Bar or Beverage Area
Kitchen
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Dining Area
Receiving Area
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Designing your space
Space is the major issues because
• It costs money
• To maintain a balance between the crowd and the tables
• A more spacious restaurant with too high average check
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Review and Discussion
1.
2.
What kind of restaurant location can exist without
parking?
What colors would you suggest for a high-end style
Indonesian restaurant?
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