Matakuliah
: G1184 Travel Management
Tahun
: 2005
Pertemuan ke-: 17-18
Chapter 6
(Power Point 17.1)
Pokok Bahasan: Accommodation
Materi:
 Trends and Developments
 Lodgings
 Codes for Hotel Rooms
Learning Outcomes Chapter 6
(Power Point 17.2)
Pada akhir pertemuan ke-18, diharapkan
mahasiswa akan mampu :
• memprediksi trend dan perkembangan dari
tourism (TIK 34)
• menunjukkan perbedaan berbagai jenis
penginapan (TIK 35)
• mengartikan singkatan/kode untuk berbagai
jenis kamar hotel
(TIK 36)
(Power Point 17.3)
Demand for Accommodation (1)
• Business guests usually on Monday to
Thursday
• Short break holiday guests usually on
Friday to Sunday
(Power Point 17.4)
Demand for Accommodation
(2)
• Large groups from a particular area of a country
or a social organization are mainly at the
beginning of the summer holiday season
• Individuals are in the middle of the summer
holiday season
• Group tours are during the peak summer season
• Individuals are for the rest of the year
(excluding the peak summer season)
(Power Point 17.5)
Being in the most prominent
or best location for a particular type
of customer is one of
the key influences on the success
of any accommodation unit.
(Power Point 17.6)
In order to break even,
an accommodation unit
must achieve
a relatively high level
of occupancy.
(Power Point 17.7)
All customers must be brought to the
accommodation.
This stresses the importance of raising
customers awareness of the availability of
the product and making it as easy as
possible for customers to find the
premises.
(Power Point 17.8)
Accommodation’s range of services and facilities:
• Television: all age groups
• Video: under 35 years old
• Disco and dancing: under 25 years old
• Sports and fitness facilities: all age groups
• Swimming / Tennis / Golf: older age groups
(Power Point 18.1)
The seasonality
of demand for accommodation
depends upon:
the location and the nature of demand
(Power Point 18.2)
The growth of computerized
reservation systems allow customers
to book their complete package of
tourist requirements (from airline
tickets , car hire, to accommodation)
through a single computer terminal.
(Power Point 18.3)
By building a strong brand image for their
products, companies are able to position
their product for a specific target market
and to appeal directly to the needs and
requirements of these customers, at the
same time to build brand loyalty.
(Power Point 18.4)
The policies for the accommodation industry
should cover 8 environmental key points:
1.
2.
3.
4.
5.
6.
7.
8.
Energy conservation
Environmental protection
Waste reduction
Recycling of waste
Reduction of emission
Protection of employees’ public health and safety
Reduction of chemical usage
Education of employees about the environment
(Power Point 18.5)
Environmental problems
can only be identified effectively
through a formal monitoring system
such as auditing.
(Power Point 18.6)
The accommodation market
is highly competitive.
Competition often centers
on issues of facilities, image, service,
and the quality of that provision.
(Power Point 18.7)
There has been a recent growth
in ‘consumerism’,
which has resulted
in customers expecting
to receive products and services
of a higher minimum acceptable level.
(Power Point 18.8)
The accommodation market depends
on high levels of repeat business
through regular clientele at
the individual and the institutional levels, which
often depends a lot
on word-of-mouth recommendation
of guest satisfaction
that result in high occupancy levels.
(Power Point 18.9)
TM 13
• Visit a 4 or 5 star-hotel !
• Write a report about the visit !
(individual assignment, to be submitted on the 21st session)