(Power Point 24.6)
TM 18
Yield Management
(1)
1. What is yield management?
(individual assignment, to be submitted on the 25th session)
(Power Point 24.7)
TM 18
Yield Management
(2)
2.
How to calculate yield?
(individual assignment, to be submitted on the 25th session)
(Power Point 24.8)
TM 18
Yield Management
(3)
3. There are 2 revenues to increase strategies,
- Increase the number of visitors.
Give 15 examples!
- Increase the amount visitors spend.
Give 4 examples!
(individual assignment, to be submitted on the 25th session)