Proposal
• Defining
• The Purpose
• Preparation
• Components of Proposals
1
Defining
Detailed documents designed to persuade
your reader to accept an idea,
recommendation, or solution to a problem,
adopt a plan, buy a product, use your services,
or give you money for research.
2
The Purposes
• Suggest an idea to your employer.
• Recommend an idea/project to a committee
or board.
• Apply for a grant to fund a project.
• Solicit financial backing from investors for a
new business or projects
• Solicit a contract from a potential customer
or clients.
3
Preparation
• Defining the project
• Identify the agency and obtain
guidelines and deadlines
• Write preliminary proposal
• Conduct literature research
• Write first draft of full proposal
4
The Components
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Executive summary
Statement of needs
Project description
Budget
Organization information
Conclusion
5
Executive Summary
Umbrella statement of your
case and summary of your
entire proposal
6
Statement of needs
Why this project is necessary
7
Project description
Nuts and bolts of how the
project will be implemented
and evaluated
8
Budget
Financial description
of the project
plus
explanatory notes
9
Organization information
History and governing
structure of the nonprofit, its
primary activities, audiences,
and services
10
Conclusion
Summary of the proposal’s
main points
11