Matakuliah
Tahun
: G0374/Business Writing
: September 2006
Retail Sales Letters
Pertemuan 12
1
The Purposes
• To announce sales
• To stimulate patronage
2
The Contents
•
•
•
•
•
The reason for the sale.
The dates on which the sale will take place.
The description of the sale merchandise
The comparative prices
An encouraging statement
3
Sales Promotion Letters
4
The Purposes
• Solicit interest rather than an immediate
sale.
• Encourage inquiries rather than orders.
5
The Requirements
• Stimulate the reader’s interest
• Describe the product.
6