Matakuliah
Tahun
: G0374 / Business Writing
: 2006/2007
Leaflet
The Purposes
The Design
Identifying Information
Ordering Information
1
The Purposes
• To publicize goods or services
• To promote special events and promotions
• To give information of any kind
2
The Language
•
•
•
•
Clear
easy to understand.
Using slogans.
Full sentences are not necessary
for the whole text.
3
The Design
• A single page
• A folded document
• A four-page
• A six-page
4
Identifying Relevant
Information
• Kinds of information
• The address
5
Kinds of Information
• A leaflet is normally used to give information about
something.
• It may be informing people of a sale or a bargain or
inform people of legal rights and rules.
• In every case certain information has to be given.
6
The Address
1. And address is essential whenever the leaflet is
intended for any purpose other than purely ‘internal’
matters.
2. It is essential that all the information necessary is
provided to ensure that whoever reads the leaflet can
understand the information and act on it.
7
Putting into Order
• After you have identified the relevant
information or invented information, you have
to group them so that points are presented in a
logical order.
8
9