Matakuliah
Tahun
: G0374/Business Writing
: September 2006
Questionnaire
Pertemuan 19
1
Questionnaires
A special type of
form designed to record
opinions or suggestions
from different
groups of people.
2
The Purposes
For reaching the preferences of
consumers.
The Purposes
• For investigating public attitudes to
major issues.
• For requesting the opinions of staff
on
issues like canteen facilities and
flexi-hours.
3
The Characteristics
• Under no pressure.
• Straightforward.
• Humor.
4
Designing Effective Questionnaires
• Ensure your questionnaire is clear
and attractive.
5
Designing Effective Questionnaires
Use language which is simple and
direct; it should not offend anyone.
6
Designing Effective Questionnaires
Include only essential questions
so that the form is not made unduly long.
7
Designing Effective Questionnaires
Begin with a polite request to the reader to
complete the form and briefly mention why
the information is needed.
8
Designing Effective Questionnaires
Include an assurance that all information
will be treated in confidence.
9
Designing Effective Questionnaires
Thank the reader
for completing the form.
10
Designing Effective Questionnaires
Include clear instructions about
where to send
the form after completion.
11