Matakuliah
Tahun
: G0374/Business Writing
: September 2006
Newsletter
The Purposes
Pertemuan 17
1
The Functions
To communicate either internally to staff or
externally to customers, prospects or opinionformers, or sometimes to both categories.
2
Some Considerations
• Who is this paper designed to reach?
• What kinds of articles should be featured?
• What is the budget for the newsletter?
• What is the appropriate format for the newsletter?
• How frequently should the newsletter be published?
• What is the desired approval process for the
newsletter?
3
The Format
• The number and type of pictures.
• The picture/copy ratio.
• The need for foreign-language editions.
• Total circulation.
• Postage costs.
4
Types of Newsletters
The same basic writing skills are needed to
write articles for in-house magazines as are
needed for writing press release. The
following guidelines should be noted:
•Use reported speech, third person
•Write in an interesting, readable style
•Use short sentences and acrisp, snappy
style
•Try to appeal to human interests
•Be as factual as possible
•Build the article logically
Here is a good article from Nestle News
showing correct writing techniques, and you
can also see the finished article which
appeared in the magazine:
5
Steps in approaching the task
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Assigning stories.
Enforcing deadlines.
Assigning photos.
Editing copy.
Formatting copy.
Ensuring on-time publication.
Critiquing.
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