Matakuliah
Tahun
: G0374/Business Writing
: September 2006
Publicity
Pertemuan 15
1
Publicity Materials
•
•
•
•
•
•
•
•
•
•
•
•
News released and media kits
Booklets
Leaflets
Pamphlets
Brochures
Manuals and books
Letters
Inserts and enclosures
Annual reports
Posters, bulletin boards and exhibits
Audiovisual materials
Speeches and position papers.
2
News release
It is used to announce the important
events of a company, including grand
openings, responses to a crisis, or
changes of leadership.
3
Media kit
• To support the publicity gained at staged events
such as press conferences or open house.
• It includes a basic fact sheet of information
about the event, a program or schedule of
activities and a list of the participants and their
biographical data.
• The kit also contains a news story about the
event for the broadcast media, news and feature
stories for the print media, and photos and
brochures.
4
The Purposes
5