Matakuliah
Tahun
: G0374/Business Writing
: September 2006
Designing a Questionnaire
Pertemuan 20
1
Questionnaires
• Preliminary Considerations
•The Attributes
•Presentation of Questionnaires
The Device
•Techniques of Asking Questions
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Preliminary Considerations
• Who will be completing the questionnaires?
• Who needs the information
• Why is this information needed?
• How would the information be most effectively
presented?
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The Attributes
• Focus
• Brevity
• Clarity
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Presentation of Questionnaires
1.Alternative questions
2. Closed questions
3. Multiple choice questions
4. Rating questions
5. Open questions
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1. Alternative Questions
• To establish facts and circumstances before asking
further opinions.
• E.g.
How often do you buy cold drinks?
X Often/sometimes/rarely/never
√ Several times a day/every day/
twice a week/ once a week/ less often/ never
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2. Closed Questions
• It requires specific answers. The most basic closed
questions are those requiring yes/no questions answer.
• E.g.
Have you bought any drink from the college
vending machines during the past month?
Yes/No
Do you feel a vending machine for snacks
should be provided?
Yes/No
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3. Multiple choice questions
• Those giving a list of responses to be ticked.
This type of questions needs planning carefully
to ensure complete coverage of possible
answers.
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4. Rating questions
•
Rating or preference questions ask for an opinion. Grading are provided for ticking.
• What is your opinion on the quality of the drinks from the vending machine?
Good
Average
Fair
Coffee
Tea
Chocolate
Milo
Sprite
Cola
Diet Cola
Orange
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5. Open questions
• Open Questions invite comment.
• E.g.
Name any additional items you would like to be
available from the college vending machines.
Drinks ……………………………………….
Snacks ………………………………………
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