Matakuliah
Tahun
: G0374/Business Writing
: September 2006
Writing a Newsletter
The Principles
The Tasks of an Editor
The Format
Pertemuan 18
1
The Principles
5W+1H
Who
What
When
Where
Why
How
2
The Format
• Printed
• Audio
• Visual
3
The Tasks of an Editor
• Assigning stories.
• Enforcing deadlines.
• Assigning photos.
• Editing copy.
• Formatting copy.
• Ensuring on-time publication.
• Critiquing.
4
The Language
• Formal
• Avoid pompous or arrogant tone
• Avoid being offensive or outright insulting
5
Value Analysis
• Promoting a product?
• Providing financial information?
• Improving the image of your
company?
• Reassuring workers or shareholders?
6