Chapter 16 – Exercise 1
Investigate further one of the sectors
outlined in the report. Take, for instance,
electronic newspapers and checkout a
range of papers. Look at the newspaper,
the use of adverts and any background
information that the sites might give.
Identify how the different newspapers use
the web and try to establish how this might
complement (or compete with) their
conventional paper publication.
1
Identify a sector not covered in the chapter
and carry out a similar investigation.
Sectors that might be chosen are
insurance, fashion, cosmetics, etc.
Choose a sector that sells tangible goods
and one that offers a service and contrast
the two.
2