Science Careers Online demographics

MEDIA KIT 2016
TH E R E ’ S A SCI E N CE TO R E ACH I N G SCI E NTI S T S .
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Science’s online audience comprises AAAS members, institutional users, and individuals who register for free access
to select content. Each day, via memberships and more than 3,700 organizational subscriptions, Science online
serves as a resource for millions of students, educators, and researchers at universities, corporations, and government
agencies around the world.
SC I E NC E CAR E E R S U S E R S' G EOG R AP H IC B R E AK DOWN **
S C I E N C E S I T E - W I D E S TAT I S T I C S
United States – 54%
5 . 6 M I LLI O N
4 M I LLI O N
monthly visits
++
Asia – 19%
monthly unique browsers++
Europe – 17%
Canada – 4%
Rest of World – 6%
T O P 1 0 V I S I TO R S BY CO U N T RY +
1 . U N I T E D S TAT E S
6. INDIA
2 . UNITED KINGDOM
7. JA PA N
3 . C ANADA
8 . AU S T R A L I A
4. CHINA
9. FRANCE
5. GERMANY
10. NETHERLANDS
S C I E N C E C A R E E R S U S E R S ' O R G A N I Z AT I O N T Y P E * *
University/Academia – 49%
Biotech/Pharmaceutical Firm – 18%
Government – 9%
Hospital/Health Care – 9%
Nonprofit – 5%
SCIENCE CAREERS ONLINE
Other – 10%
1 . 5 M I LLI O N
monthly page impressions
on Science Careers++
53 6 , 41 8
monthly visits to
Science Careers++
352 , 9 6 6
monthly unique browsers
to Science Careers++
286,829
SCIENCE CAREERS USERS'
AC A D E M I C D E G R E E B R E A K D OW N * *
M.D./Ph.D. – 72%
M.A./M.S./M.Sc. – 16%
B.A./B.S./B.Sc. – 10%
Science Careers
registered users**
Other – 2%
* December 2014 BPA Statements ** Publisher's Own Data *** 2015 Cell Associates Life Scientists Science Reader Survey
+
Google Analytics 2015 ++ Science October 2014 ABC Interactive Audit
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WHY SCIENCE CAREERS?
O N LI N E R E A D E R S H I P