MEDIA KIT 2016
TH E R E ’ S A SCI E N CE TO R E ACH I N G SCI E NTI S T S .
1
PRINT READERSHIP
Science is both a leading scientific print journal and a hightraffic, award-winning website. Your recruitment advertising
belongs in this widely read, enormously respected journal.
The numbers speak for themselves.
400,000
129,574
Nature
50,200
$73 CPM
qualified weekly circulation
75%
of readers surveyed said they read Science
more often than any other journal***
73%
of readers read 3 to 4 issues of Science
per month***
P R I N T C I R C U L AT I O N & C P M CO M PA R I S O N *
129,574
print readers each week
$239 CPM
P R O F E S S I O N A L S E G M E N T B R E A K D OW N * *
GLOBAL READERSHIP **
College/University – 62%
North America – 83%
Industry – 12%
Europe – 8%
Health Care – 6%
Asia – 6%
Government – 6%
Rest of World – 3%
Nonprofit – 5%
Other – 9%
AC A D E M I C D E G R E E B R E A K D OW N * *
READERS’ AREAS OF INTEREST***
Ph.D./M.D./ M.D.-Ph.D. – 65%
58%
Biology
4 6%
Cell Biology
43%
Biochemistry
B.A./B.S./B.Sc. – 17%
40%
Genetics
35%
Medicine
Other – 3%
32%
Microbiology
Biotechnology
31%
Cell Signaling
31%
Cancer Biology
31%
30%
Neuroscience
20%
Translational Medicine
18%
Stem Cell Research
13%
Biophysics
Chemistry
M.A./M.S./M.Sc. – 15%
50%
Molecular Biology
11%
0%
10%
20%
30%
40%
50%
60%
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