International Agents’ Conference 2013
Together with US
Martin Hookham, Head of International Office
Parallel sessions this afternoon
Group 1: Global Studies and English
Room 117
Group 2: Life Sciences and Education & Social Work
Room 118
Mr Dasun Tharanga Dias
Jayasuriya Abey Sekera
Aspirations Education (PVT) Ltd
Mrs Lauren Acreman
Study Across the Pond
Mr Ngozi Amos Agu
Preparation for Life
Dr Abraham Oluwole
Ajayi-Obe
Delaks Educational Services
Ms Marwa Al Qadi
Kamel Al Qadi AQTD
Mr Kamel Al Qadi
Kamel Al Qadi AQTD
Mr Martin Budd
BEB Education Group
Ms Elan Carrington
IDP
Mr Yi (Colin) Chen
OSSC Ltd
Miss Waraporn (Puk)
Cheablaem
Superior Education Agency
Ms Ying (Angela) Chen
Shinyway Education
Ms Laura Chen
Sino-UK education service centre
Mr Kenneth Ilalokhoin
Global Networks Educational Services Voy
Miss Hui (Amy) Gou
Amber Education
Mrs Imane Jalarbi
IEC Abroad Ltd
Miss Marie-Stella Hood
CUPA Ghana Lyd
Mr Orion Judge
SI-UK Education Council
Mr John Kelly
Mentor International
Mr Tony (DONGNYUN)
Kim
IAE Edu Net
Ms Xue Li
JJl Overseas Education Consulting
and Services Company Ltd
Prof David Knight
Alpha International Education ltd
Ms Yu-Wen (Christine) Li
Power Academy
Ms Amy Lin
Yifang Overseas Serving Company Ltd
Miss Jane Lin
Yifang Overseas Serving Company Ltd
Mrs Stephanie Maclennan
UKEAS
Miss Melisa Sevi
Mertoglu
Miss Feng Lu
Golden Arrow Headquarter
British Side
Mr Pujan Mittal
International Placewell Consultants
Mrs Ifeoluwa Peters
Dave Abion Consulting
Mr Kunal Oberoi
Oberoi's Education Link Pvt Ltd
Mrs Nicole Qin
UK International Education Alliance
Ms Amy Pan
University of Sussex
Mr Hamid Rauf
HR Consultants pvt Ltd
Mr Mahul Shah
International Education Centre
Ms Zheng (Cherry) Xinyu
Index Education Services
Tan Zhi Xian
IDP, Penang
Ms Anja Thoreløkken
Study Across the Pond
Mrs Precious Ilalokhoin
Global Networks Educational Services Voy
Parallel sessions
 Reading over lunch for
Group 1 – American foreign
policy
 Both Groups should
nominate a person to
present for 5 minutes on
each School
House keeping
My mobile
Arrangements for tonight
Agents feedback - consultancy research
 Status of the relationship
 Recognition of your role
 Access to information
 Marketing support
 Consultation
 Partnership
 Turnaround times
 Realistic expectations
Key areas of concern
 Opportunities for developing partnerships
 Planning recruitment visits in consultation with agents
 Improving access to information
 Sharing access to institutional developments
 Having a key point of contact to respond to enquiries
….paying commission on time!
Question
What would make you recommend one university above another?
Your feedback
Key forms of communication
 Agent Portal
 News letter
 Agent Handbook
 Information on admissions and overall performance
 Skype sessions
More demanding students
Student feedback
Student feedback
Student feedback
Student feedback
Student feedback
Annual Review of you
Assessment criteria
How?
Rating
1. Quality of applications
Admissions feedback
Poor
2. Quality of student
counselling
Student Questionnaire; Visa Refusals;
Applicant to enrolment conversion
Average
3. Professionalism
Organisation and conduct; response
to enquiries; promotional material;
admissions feedback
Good
4. Active engagement
Frequency of communications; active
promotion; attendance of training
sessions
Excellent
5. Recruitment
performance
Student Enrolments
Annual review of US
Ideas
 Response times
 Market support
 Quality of University advice
 Professionalism of Sussex staff
 Commission payments
….other ideas?
Preferred agency status
 Better information for students
 More transparent about why we work with agents
 More detailed information about you
 COMPULSORY AGENT QUESTIONNAIRE
 Prioritising agency engagement
 Increased investment into marketing activities
New agent student pages to be launched in Spring 2014
The agent handbook
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University of Sussex values
Our responsibilities Your responsibilities
Key points about Sussex
Annual review
International student population
Frequently asked questions
Important dates
Commission payments
Other developments
 Agent of the year
 Agent portal
 Regional conferences
 Sussex Regional offices
 Support for professional development
 UKHE presentations
….other ideas?
Thank you!