September 4, 2007
TO:
Cindy Castillo, Director
De Anza College Financial Aid Office
FROM:
Andrew LaManque, De Anza Research
Elena Litvinova, Student Assistant
SUBJECT:
Financial Aid Listserv, Getting Started Listserv, Scholarship Listserv
surveys Summer 2007 Summary
Outlined below are observations regarding the 3 Listserv surveys conducted in summer
2007. Individual analyses are included in the section below. The following summary
compares and contrasts their results:
•
51% of the Financial Aid and 53% Scholarship students read the whole
information message but only 37% of the Getting Started students read the whole
email.
•
Nearly all respondents to the survey (100% Scholarship, 99% Financial Aid, 98%
Getting Started) thought the information was important to receive.
•
The most helpful information for Scholarship students was ‘Links to De Anza
Scholarships’ (36%); ‘Reminders about deadlines’ was most important for
Financial Aid (26%) as well as Getting Started students (27%).
•
6% of the Getting Started students reside outside of Santa Clara County while all
Financial Aid and Scholarship students live in Santa Clara County.
•
79% of Financial Aid students’ parents, 59% of Scholarship students’ parents and
42% of Getting Started students’ parents did not graduate from college.
September 4, 2007
TO:
Cindy Castillo, Director
De Anza College Financial Aid Office
FROM:
Andrew LaManque, De Anza Research
Elena Litvinova, Student Assistant
SUBJECT:
Financial Aid Listserv Survey, Summer 2007
A survey link was included in an email that included nearly 2,000 De Anza College
Financial Aid students on June 21, 2007. A total of 153 students responded to the survey.
The survey focused on whether the Financial Aid information sent via e-mail to Financial
Aid recipients is helpful.
Important highlights include:
• 51% (77 of 152) of the students responded that they read the whole e-mail and an
additional 45% (68 of 152) scan the headings for important topics when they
receive messages from Financial Aid.
•
99% (149 of 151) of the students indicated ‘yes’ to the question, “Do you think
that it is important for your to receive this information?”
•
The two pieces of information students find most helpful are ‘reminders about
deadlines’ (26%) and ‘disbursement information’ (21%).
•
64% (96 of 150) of the students responded that they most often check their e-mail
at their home computer.
•
The top three cities where the students reside are San Jose (51%), Cupertino
(10%), and Sunnyvale (10%).
•
79% (119 of 151) of the students indicated that their parents did not graduate from
a 4-year college.
9/4/2007
1. How closely do you read the Financial Aid Information
messages?
Response
I read the whole email
I scan the headings
I read the first paragraph
I don't read them
Total Valid
Total Missing
Total
Number
Percent
77
68
5
2
152
1
153
51%
45%
3%
1%
100%
How closely do you read the Financial Aid
Information messages?
100%
80%
60%
40%
20%
0%
I read the
whole email
2. Are the frequency of emails sent…
Response
Too often/frequent
Not often/frequent enough
About the right number of times
Total Valid
Total Missing
Total
I scan the
headings
I read the first
paragraph
I don't read
them
Are the frequency of emails sent...
Number
Percent
100%
12
50
89
151
2
153
8%
33%
59%
100%
80%
60%
40%
20%
0%
Too often/frequent Not often/frequent About the right
enough
number of times
3. Do you think that it is important for you to receive this
information?
Response
Yes
No
Total Valid
Total Missing
Total
Number
Percent
149
2
151
2
153
99%
1%
100%
Yes
No
Total Valid
Total Missing
Total
No
1%
Yes
99%
4. Do you ever forward the emails to friends or family?
Response
Do you think that it is important for you to receive
this information?
Number
Percent
35
113
148
5
153
24%
76%
100%
Do you ever forward the emails to friends or
family?
Yes
24%
No
76%
Financial Aid Listserv Survey, Summer 2007
De Anza Research
1
9/4/2007
5. How often have you acted in response to information
from the emails?
Response
very often
often
sometimes
seldom
never
Total Valid
Total Missing
Total
How often have you acted in response to
information from the emails?
Number
Percent
100%
35
48
56
8
3
150
3
153
23%
32%
37%
5%
2%
100%
80%
60%
40%
20%
0%
very often
6. How often do you click on the links in the emails?
Response
very often
often
sometimes
seldom
never
Total Valid
Total Missing
Total
Number
Percent
29
48
54
12
4
147
6
153
20%
33%
37%
8%
3%
100%
often
sometimes
seldom
never
How often do you click on the links in the
emails?
100%
80%
60%
40%
20%
0%
very often
7. What information do you find most helpful?
Response
Reminders about deadlines
Disbursement information
Probation/disqualification information
De Anza College registration
Potential job opportunities
Links to the website
Total Responses
Total Respondents
Total Missing
Total Individual
often
sometimes
seldom
never
What information do you find most helpful?
Number
Percent
140
109
68
96
66
50
529
150
3
153
26%
21%
13%
18%
12%
9%
100%
Links to the website
Potential job
opportunities
De Anza College
registration
Probation/disqualification
information
Disbursement
information
Reminders about
deadlines
0%
Financial Aid Listserv Survey, Summer 2007
De Anza Research
20%
40%
60%
80%
100%
2
9/4/2007
8. How often do you normally check your email account
used for the financial aid list serve?
Response
At least once a day
Once every few days
Once a week
Once a month
Total Valid
Total Missing
Total
How often do you normally check your email
account used for the financial aid list serve?
Number
Percent
100%
86
37
20
7
150
3
153
57%
25%
13%
5%
100%
80%
60%
40%
20%
0%
At least once
a day
9. Where do you most often check your email for this
account?
Response
At my home computer
I use a computer at school
I use a computer at work
From my laptop
From my cell phone
Total Valid
Total Missing
Total
Yes
No
Total Valid
Total Missing
Total
Number
Percent
100%
96
18
8
28
0
150
3
153
64%
12%
5%
19%
0%
100%
80%
60%
40%
20%
0%
I use a
At my home
I use a
computer computer at computer at
work
school
Number
Percent
61
87
148
5
153
41%
59%
100%
Financial Aid Listserv Survey, Summer 2007
Once a week Once a month
Where do you most often check your email for
this account?
10. Do you think a text message reminder to check your
email would be helpful?
Response
Once every
few days
From my
laptop
From my cell
phone
Do you think a text message reminder to check your
email would be helpful?
Yes
41%
No
59%
De Anza Research
3
9/4/2007
11. What is the zip code where you live?
Response
Atherton (94027)
Boulder Creek (95006)
Campbell (95008)
Cupertino (95014)
Dardanelle (95314)
Fremont (94538, 94555)
Los Altos (94024)
Milpitas (95035)
Morgan Hill (95037)
Mountain View (94040)
Newark (94560)
Palo Alto (94303)
Redwood City (94063)
Richmond (94807)
San Francisco (94124, 94134)
San Jose*
San Ramon (94583)
Santa Clara (95050, 95051, 95054)
Sunnyvale (94085- 94089)
Total Valid
Total Missing
Total
Number
Percent
1
1
6
15
1
4
1
8
1
1
3
1
1
1
2
77
1
10
15
150
3
153
1%
1%
4%
10%
1%
3%
1%
5%
1%
1%
2%
1%
1%
1%
1%
51%
1%
7%
10%
100%
*NOTE: San Jose includes the following zip codes-- 95110,
95111, 95112, 95116, 95117, 95118, 95119, 95121, 95122,
95123, 95124, 95125, 95126, 95127, 95128, 95129, 95130,
95131, 95132, 95133, 95136, 95138, 95139, 95148).
12. Did your parents graduate from a 4-year college?
Response
Yes
No
Total Valid
Total Missing
Total
Did your parents graduate from a 4-year college?
Number
Percent
32
119
151
2
153
21%
79%
100%
Yes
21%
No
79%
Financial Aid Listserv Survey, Summer 2007
De Anza Research
4
9/4/2007
13. Who first encouraged you to apply for financial aid?
Response
Parents/family
High School Counselor
A friend
De Anza College Counselor
De Anza College financial aid staff
A De Anza College instructor
Other
Total Valid
Total Missing
Total
Number
Percent
55
35
28
5
5
4
19
151
2
153
36%
23%
19%
3%
3%
3%
13%
100%
Who first encouraged you to apply for financial
aid?
Other
A De Anza
College instructor
De Anza College
financial aid staff
De Anza College
Counselor
A friend
High School
Counselor
Parents/family
0%
14. What other information would you like the messages to
contain?
Response
Help with FA process
Transit/Carpooling
Internship/Job opportunities
More overall FA information
Free on-campus FA tools
Work/Study
Personalized FA information
Scholarships
Volunteer Opportunities
Total Valid
Total Missing
Total
Number
Percent
1
2
5
3
2
1
1
3
1
19
134
153
5%
11%
26%
16%
11%
5%
5%
16%
5%
100%
20%
40%
60%
80%
100%
What Other information would you like the message
to contain?
Volunteer Opportunities
Scholarships
Personalized FA information
Work/Study
Free on-campus FA tools
More overall FA information
Internship/Job opportunities
Transit/Carpooling
Help with FA process
0%
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
14. What other information would you like the messages to contain? (Text Response)
Internship/ Job Opportunities; ways to earn extra cash (5)
More FA information (3)
Scholarship Information; scholarships from businesses/organizations (3)
Information on buss routes to/from De Anza; Links to carpooling/transit information (2)
On-campus tools to help financial strain such as free tutoring, etc. (2)
Information on where/how to receive help with the Financial Aid process (1)
How work/study does not interfere with grants (1)
Personalized FA information (1)
Volunteer Opportunities(1)
Request to receive work/study opportunities before class registration (1)
Financial Aid Listserv Survey, Summer 2007
De Anza Research
5
Financial Aid Listserv
Page 1 of 3
De Anza College Financial Aid Listserv
Survey
The Financial Aid Office sends about 20 messages to over 2,000 financial aid
recipients
each year with information regarding deadlines, disbursements, satifactory
progress,
office locations, fee information changes, etc.
We'd like your feedback on whether you find this information helpful to you
and/or what
suggestions you would add for improvement.
De Anza College
1. How closely do you read the Financial Aid Information messages?
j I read the whole email
k
l
m
n
j I scan the headings for topics that look important
k
l
m
n
n I read the first paragraph
j
k
l
m
j I don't read them
k
l
m
n
2. Are the frequency of emails sent
j Too often/frequent
k
l
m
n
j Not often/frequent enough
k
l
m
n
j About the right number of times
k
l
m
n
Yes No
3. Do you think that it is important for you to receive this
information?
j
k
l
m
n
j
k
l
m
n
4. Do you ever forward the emails to friends or family?
j
k
l
m
n
j
k
l
m
n
Very
Often Sometimes Seldom Never
Often
5. How often have you acted in
response to information from the
emails? (for example, after reading
information about an upcoming
deadline you completed the form)
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
6. How often do you click on the
links in the emails?
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
file://C:\Documents and Settings\dmak\Local Settings\Temp\RWStmp_src.html
9/4/2007
Financial Aid Listserv
Page 2 of 3
7. What information do you find most helpful? (can select more than one)
c Reminders about deadlines
d
e
f
g
c Disbursement information
d
e
f
g
c Probation/disqualification information
d
e
f
g
c Information about De Anza College registration
d
e
f
g
c Potential job opportunities
d
e
f
g
c Links to the website
d
e
f
g
8. How often do you normally check your email account used for the financial
aid list serve?
j At least once a day
k
l
m
n
j Once every few days
k
l
m
n
j Once a week
k
l
m
n
j Once a month
k
l
m
n
9. Where do you most often check your email for this account?
j At my home computer
k
l
m
n
j I use a computer at school
k
l
m
n
n I use a computer at work
j
k
l
m
j From my laptop
k
l
m
n
j From my cell phone
k
l
m
n
10. Do you think a text message reminder to check your email would be
helpful?
j Yes
k
l
m
n
j No
k
l
m
n
11. What is the zip code where you live?
12. Did your parents graduate from a 4-year college?
j Yes
k
l
m
n
j No
k
l
m
n
13. Who first encouraged you to apply for financial aid?
j Parents/family
k
l
m
n
j High School Counselor
k
l
m
n
j A friend
k
l
m
n
j De Anza College Counselor
k
l
m
n
j De Anza College financial aid staff member
k
l
m
n
file://C:\Documents and Settings\dmak\Local Settings\Temp\RWStmp_src.html
9/4/2007
Financial Aid Listserv
Page 3 of 3
j A De Anza College instructor
k
l
m
n
j Other
k
l
m
n
14. What other information would you like the messages to contain?
15. If you would like to enter into the drawing for a free gas card (we are
giving away one $50 card) please enter your name, email, and telephone
number here:
Name (Last, First):
E-mail:
Telephone (###-###-####):
Submit
file://C:\Documents and Settings\dmak\Local Settings\Temp\RWStmp_src.html
9/4/2007
September 4, 2007
TO:
Cindy Castillo, Director
De Anza College Financial Aid Office
FROM:
Andrew LaManque, De Anza Research
Elena Litvinova, Student Assistant
SUBJECT:
Getting Started Listserv survey, Summer 2007
A survey link was included in an email that included nearly 2201 new De Anza College
students on August 15, 2007. A total of 115 responded to the survey. The survey focused
on whether the Getting Started at De Anza College Information messages sent via e-mail
to students is helpful. The results are similar to the Summer 2007 Financial Aid Listserv
as well as the Scholarship Listserv surveys (Refer to the main Summary page for
comparisons).
Important highlights include:
• 37% (43 of 115) read the whole Getting Started at De Anza Information e-mail
while 58% (67 of 115) of the respondents scan the headings for important topics.
•
98% (113 of 115) of the students consider the Getting Started at De Anza
information important. Information that the respondents find the most helpful is
‘reminders and deadlines’ (27%) and ‘application and registration’ (24%).
•
9% (10 of 111) never act in response to the information and only 3% (3 of 110)
never click on the links in the email.
•
The top three cities where the students reside are San Jose (45%), Cupertino
(13%), and Santa Clara (10%).
•
42% (47 of 113) of the students indicated that their parents did not graduate from
a 4-year college.
•
35% (40 of 114) of the students indicated that ‘parents/family’ first encouraged
them to consider applying for Financial Aid and 23% (26 of 114) responded ‘a
friend.’
9/4/2007
1. How closely do you read the Getting Started
Information messages?
Response
I read the whole email
I scan the headings
I read the first paragraph
I don't read them
Total Valid
Total Missing
Total
How closely do you read the Getting Started
Information messages?
Number Percent
43
67
5
0
115
0
115
37%
58%
4%
0%
100%
100%
80%
60%
40%
20%
0%
I read the
whole email
2. Are the frequency of emails sent…
Response
Too often/frequent
Not often/frequent enough
About the right number of times
Total Valid
Total Missing
Total
Yes
No
Total Valid
Total Missing
Total
Number Percent
10
29
76
115
0
115
9%
25%
66%
100%
Yes
No
Total Valid
Total Missing
Total
I don't read
them
100%
80%
60%
40%
20%
0%
Too often/frequent Not often/frequent
enough
About the right
number of times
Do you think that it is important for you to receive
this information?
Number Percent
113
2
115
0
115
Yes
98%
Number Percent
22
93
115
0
115
No
2%
98%
2%
100%
4. Do you ever forward the emails to friends or family?
Response
I read the first
paragraph
Are the frequency of emails sent...
3. Do you think that it is important for you to receive this
information?
Response
I scan the
headings
Do you ever forward the emails to friends or
family?
Yes
19%
19%
81%
100%
No
81%
Getting Started Listserv Survey, Summer 2007
De Anza Research
1
9/4/2007
5. How often have you acted in response to information
from the emails?
Response
very often
often
sometimes
seldom
never
Total Valid
Total Missing
Total
Number Percent
12
18
44
27
10
111
4
115
11%
16%
40%
24%
9%
100%
How often have you acted in response to
information from the emails?
100%
80%
60%
40%
20%
0%
very often
6. How often do you click on the links in the emails?
Response
very often
often
sometimes
seldom
never
Total Valid
Total Missing
Total
Number Percent
19
29
40
19
3
110
5
115
17%
26%
36%
17%
3%
100%
Reminders about deadlines
Scholarships
Student activitites
Campus Abroad
Support services on campus
De Anza majors and programs
Application and registration
Total Responses
Total Respondents
Total Missing
Total Individual
never
100%
80%
60%
40%
20%
27%
8%
9%
5%
14%
13%
24%
100%
often
sometimes
seldom
never
What information do you find most helpful?
Application and
registration
De Anza majors and
programs
Support services on
campus
Campus Abroad
Student activitites
Scholarships
Reminders about
deadlines
0%
Getting Started Listserv Survey, Summer 2007
seldom
How often do you click on the links in the emails?
very often
Number Percent
107
31
35
19
54
53
95
394
115
0
115
sometimes
0%
7. What information do you find most helpful? (Multiple
selections allowed)
Response
often
20%
40%
60%
80%
De Anza Research
100%
2
9/4/2007
8. How often do you normally check your email account
used for the Getting Started list serve?
Response
At least once a day
Once every few days
Once a week
Once a month
Total Valid
Total Missing
Total
Number Percent
66
33
12
3
114
1
115
58%
29%
11%
3%
100%
How often do you normally check your email
account used for the Getting Started list serve?
100%
80%
60%
40%
20%
0%
At least once
a day
9. Where do you most often check your email for this
Response
At my home computer
I use a computer at school
I use a computer at work
From my laptop
From my cell phone
Total Valid
Total Missing
Total
70%
1%
16%
13%
0%
100%
100%
80%
60%
40%
20%
0%
At my
home
computer
10. Do you think a text message reminder to check your
email would be helpful?
Response
Yes
No
Total Valid
Total Missing
Total
Once a week Once a month
Where do you most often check your email for
this account?
Number Percent
80
1
18
15
0
114
1
115
Once every
few days
I use a
computer
at school
I use a
computer
at work
From my
laptop
From my
cell phone
Do you think a text message reminder to check
your email would be helpful?
Number Percent
31
82
113
2
115
Getting Started Listserv Survey, Summer 2007
27%
73%
100%
Yes
27%
No
73%
De Anza Research
3
9/4/2007
11. What is the zip code where you live?
Response
Number
Percent
0
1
4
14
0
0
3
5
1
6
0
0
0
0
0
50
0
11
2
9
7
112
3
115
0%
1%
4%
13%
0%
0%
3%
4%
1%
5%
0%
0%
0%
0%
0%
45%
0%
10%
2%
8%
6%
100%
Atherton (94027)
Boulder Creek (95006)
Campbell (95008)
Cupertino (95014)
Dardanelle (95314)
Fremont (94538, 94555)
Los Altos (94024, 95033)
Milpitas (95035)
Morgan Hill (95037)
Mountain View (94039, 94043)
Newark (94560)
Palo Alto (94303)
Redwood City (94063)
Richmond (94807)
San Francisco (94124, 94134)
San Jose*
San Ramon (94583)
Santa Clara (95050, 95051, 95054)
Saratoga (95070)
Sunnyvale (94085, 94086, 94087, 94089)
Other*
Total Valid
Total Missing
Total
*NOTE: San Jose includes the following zip codes-- 95110, 95111,
95112, 95116, 95117, 95118, 95119, 95120, 95121, 95122, 95123,
95124, 95125, 95126, 95127, 95128, 95129, 95130, 95131, 95132,
95133, 95134, 95136, 95138, 95139, 95148).
*Other: zipcodes outside of Santa Clara County-- 94015, 94061(San
Mateo), 94536, 94539(Alameda), 95060(Santa Cruz), 90266(Los
Angeles).
12. Did your parents graduate from a 4-year college?
Response
Yes
No
Total Valid
Total Missing
Total
Did your parents graduate from a 4-year college?
Number Percent
66
47
113
1
114
58%
42%
100%
No
42%
Yes
58%
Getting Started Listserv Survey, Summer 2007
De Anza Research
4
9/4/2007
13. Who first encouraged you to consider applying to
De Anza College?
Response
Parents/family
High School Counselor
A friend
De Anza College Counselor
De Anza College financial aid staff
A De Anza College instructor
Other
Total Valid
Total Missing
Total
Number Percent
40
10
26
0
0
2
36
114
1
115
35%
9%
23%
0%
0%
2%
32%
100%
Yes
No
Total Valid
Total Missing
Total
A De Anza College instructor
De Anza College financial aid staff
De Anza College Counselor
A friend
High School Counselor
0%
Number Percent
82
31
113
2
115
Other
Parents/family
14. Did this information help you decide to be a De Anza
student?
Response
Who first encouraged you to apply for financial aid?
20%
40%
60%
80%
100%
Did this information help you decide to be a De Anza
student?
No
27%
73%
27%
100%
Yes
73%
15. What other information would you like the message
to contain?
Response
What other information would you like this message
to contain?
Number Percent
Affordable transportation options
Counselor contact information
Coun100 information
Transfer/Degree goals guidelines
Relevant campus construction news
Equal information for all age groups
Information for internationl students
Alumni opinions about De Anza
Useful course information
Registration system help
Tuition fees changes
Affordable transportation options
Total Valid
Total Missing
Total
2
1
2
1
1
1
1
2
2
1
1
15
100
115
13%
7%
13%
7%
7%
7%
7%
13%
13%
7%
7%
100%
Tuition fees changes
Registration system help
Useful course information
Alumni opinions about De Anza
Information for internationl students
Equal information for all age groups
Relevant campus construction news
Transfer/Degree goals guidelines
Coun100 information
Counselor contact information
0% 10 20 30 40 50 60 70 80 90 100
% % % % % % % % % %
Getting Started Listserv Survey, Summer 2007
De Anza Research
5
9/4/2007
15. What other information would you like the messages to contain? (Text responses)
An active link to schedule appointments with counselors; counselor contact information (2)
Quarter by quarter guidelines for freshmen including recommended classes to reach trasfer/degree goals (2)
Specific course information such as available online courses, excellent instructors and eligibility requirements (2)
Registration system help pages (2)
More information for international students about transfer (1)
Opinions/Advice from De Anza alumni for incoming freshmen (1)
Useful campus construction and road routs information (notice about when certain entrances are closed) (1)
More useful information for all age groups; no variation of info by age (1)
Tuition fee changes (1)
Outreach and Financial aid information for students looking for cheaper transportation, etc. (1)
COUN100 Information (1)
Getting Started Listserv Survey, Summer 2007
De Anza Research
6
Getting Started Listserv
Page 1 of 3
De Anza College
Getting Started Listserv Survey
This survey will be used for research purposes only.
All responses will remain anonymous and any data that is
reported will be at the aggregate level (no individual data will
be given out). You may choose not to answer any question.
De Anza College
1. How closely do you read the Getting Started at De Anza College Information
messages?
j I read the whole email
k
l
m
n
j I scan the headings for topics that look important
k
l
m
n
j I read the first paragraph
k
l
m
n
j I don't read them
k
l
m
n
2. Are the frequency of emails sent
n Too often/frequent
j
k
l
m
j Not often/frequent enough
k
l
m
n
j About the right number of times
k
l
m
n
Yes No
3. Do you think that it is important for you to receive this
information?
j
k
l
m
n
j
k
l
m
n
4. Do you ever forward the emails to friends or family?
j
k
l
m
n
j
k
l
m
n
Very
Often Sometimes Seldom Never
Often
5. How often have you acted in
response to information from the
emails? (for example: after reading
information about a program, you
contacted us for more information)
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
6. How often do you click on the
links in the emails?
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
7. What information do you find most helpful? (can select more than one)
file://C:\Documents and Settings\dmak\Local Settings\Temp\RWStmp_src.html
9/4/2007
Getting Started Listserv
Page 2 of 3
c Reminders about deadlines
d
e
f
g
c Information about scholarships
d
e
f
g
c Information about student activities
d
e
f
g
c Information about Campus Abroad
d
e
f
g
c Information about support services on campus (for example: financial aid,
d
e
f
g
tutoring, EOPS)
c Information about De Anza majors and programs (Nursing, Auto Tech,
d
e
f
g
Environmental Science)
c Information about application and registration dates
d
e
f
g
8. How often do you normally check your email account used for the Getting
Started list serve?
j At least once a day
k
l
m
n
j Once every few days
k
l
m
n
j Once a week
k
l
m
n
j Once a month
k
l
m
n
9. Where do you most often check your email for this account?
n At my home computer
j
k
l
m
j I use a computer at school
k
l
m
n
j I use a computer at work
k
l
m
n
j From my laptop
k
l
m
n
n From my cell phone
j
k
l
m
10. Do you think a text message reminder to check your email would be
helpful?
n Yes
j
k
l
m
j No
k
l
m
n
11. What is the zip code where you live?
12. Did your parents graduate from a 4-year college?
j Yes
k
l
m
n
j No
k
l
m
n
13. Who first encouraged you to consider applying to De Anza College?
j Parents/family
k
l
m
n
j High School Counselor
k
l
m
n
j A friend
k
l
m
n
j De Anza College Counselor
k
l
m
n
file://C:\Documents and Settings\dmak\Local Settings\Temp\RWStmp_src.html
9/4/2007
Getting Started Listserv
Page 3 of 3
j De Anza College financial aid staff member
k
l
m
n
j A De Anza College instructor
k
l
m
n
j Other
k
l
m
n
14. Did this information help you decide to be a De Anza student?
j Yes
k
l
m
n
j No
k
l
m
n
15. What other information would you like the messages to contain?
16. If you would like to enter into the drawing for a free gas card (we are
giving away one $50 card) please enter your name, email, and telephone
number here:
Name (Last, First):
E-mail:
Telephone (###-###-####):
Submit
file://C:\Documents and Settings\dmak\Local Settings\Temp\RWStmp_src.html
9/4/2007
September 4, 2007
TO:
Cindy Castillo, Director
De Anza College Financial Aid Office
FROM:
Andrew LaManque, De Anza Research
Elena Litvinova, Student Assistant
SUBJECT:
Scholarship Listserv Survey, Summer 2007
A survey link was included in an email that included nearly 1200 De Anza College
Scholarship students on July 30 2007. A total of 45 students responded to the survey.
The survey focused on whether the scholarship information sent via e-mail to students is
helpful. The results were similar to the Summer 2007 Financial Aid Listserv and the
Getting Started at De Anza Listserv surveys (Refer to the main Summary page for
comparisons).
Important highlights include:
• 53% (24 of 45) of the students responded that they read the whole e-mail and 44%
(20 of 45) scan the headings for important topics when they receive messages
from the scholarship listserv.
•
100% of the students indicated ‘yes’ to the question, “Do you think that it is
important for your to receive this information?”
•
The two pieces of information students find most helpful are ‘reminders about
deadlines’ (32%) and ‘links to De Anza Scholarships’ (36%).
•
The top three cities where the students reside are San Jose (42%), Santa Clara
(16%), and Sunnyvale (11%).
•
59% (26 of 45) of the students indicated that their parents did not graduate from a
4-year college.
•
39% (17 of 45) of the students indicated that ‘parents/family’ first encouraged
them to look for scholarships.
9/4/2007
1. How closely do you read the Scholarship Information
messages?
Response
I read the whole email
I scan the headings
I read the first paragraph
I don't read them
Total Valid
Total Missing
Total
Number
Percent
24
20
1
0
45
0
45
53%
44%
2%
0%
100%
How closely do you read the Scholarship
Information messages?
100%
80%
60%
40%
20%
0%
I read the
I scan the
whole email headings
2. Are the frequency of emails sent…
Response
Not often/frequent enough
About the right number of times
Too often/frequent
Total Valid
Total Missing
Total
I read the
first
paragraph
I don't read
them
Are the frequency of emails sent...
Number
Percent
17
26
2
45
0
45
38%
58%
4%
100%
100%
80%
60%
40%
20%
0%
Not
About the right
often/frequent number of times
enough
Too
often/frequent
3. Do you think that it is important for you to receive this
information?
Response
Yes
No
Total Valid
Total Missing
Total
Number
Percent
45
0
45
0
45
100%
0%
100%
4. Do you ever forward the emails to friends or family?
Response
Yes
No
Total Valid
Total Missing
Total
Number
Percent
17
28
45
0
45
38%
62%
100%
Scholarship Listserv Survey, Summer 2007
De Anza Research
Do you ever forward the emails to friends or
family?
No
62%
Yes
38%
1
9/4/2007
5. How often have you acted in response to information
from the emails?
Response
very often
often
sometimes
seldom
never
Total Valid
Total Missing
Total
How often have you acted in response to
information from the emails?
Number
Percent
100%
6
11
18
3
7
45
0
45
13%
24%
40%
7%
16%
100%
80%
60%
40%
20%
0%
very often
6. How often do you click on the links in the emails?
Response
very often
often
sometimes
seldom
never
Total Valid
Total Missing
Total
Number
Percent
7
18
15
4
1
45
0
45
16%
40%
33%
9%
2%
100%
sometimes
never
How often do you click on the links in the
emails?
100%
80%
60%
40%
20%
0%
very often
7. What information do you find most helpful?
Response
Reminders about deadlines
Links to De Anza Scholarships
Community service opportunities
Links to outside scholarships
Total Responses
Total Missing
Total Respondants
often
sometimes seldom
What information do you find most helpful?
Number
Percent
34
38
17
18
107
0
45
32%
36%
16%
17%
100%
Links to outside scholarships
Community service
opportunities
Links to De Anza Scholarships
Reminders about deadlines
0%
Scholarship Listserv Survey, Summer 2007
never
De Anza Research
20%
40%
60%
80% 100%
2
9/4/2007
8. How often do you normally check your email account
used for the Scholarship list serve?
Response
At least once a day
Once every few days
Once a week
Once a month
Total Valid
Total Missing
Total
Number
Percent
24
10
7
3
44
1
45
55%
23%
16%
7%
100%
How often do you normally check your email
account used for the Scholarship list serve?
100%
80%
60%
40%
20%
0%
At least once a
day
9. Where do you most often check your email for this
account?
Response
At my home computer
I use a computer at school
I use a computer at work
From my laptop
From my cell phone
Total Valid
Total Missing
Total
Number
Percent
100%
27
2
4
11
0
44
1
45
61%
5%
9%
25%
0%
100%
80%
60%
40%
20%
0%
10. Do you think a text message reminder to check your
email would be helpful?
Yes
No
Total Valid
Total Missing
Total
Once a week Once a month
Where do you most often check your email for
this account?
At my
home
computer
Response
Once every
few days
Number
Percent
16
29
45
0
45
36%
64%
100%
I use a
computer
at school
I use a
computer
at work
From my
laptop
From my
cell phone
Do you think a text message reminder to check
your email would be helpful?
Yes
36%
No
64%
Scholarship Listserv Survey, Summer 2007
De Anza Research
3
9/4/2007
11. What is the zip code where you live?
Response
Campbell (95008)
Cupertino (95014)
Granada Hills (91344)
Los Gatos (95032)
Milpitas (95035)
Mountain View (94043)
San Jose*
San Mateo (94403)
Santa Clara (95050, 95051, 95054)
Sunnyvale (94085, 94087, 94089)
Total Valid
Total Missing
Total
Number
Percent
2
4
1
2
3
1
19
1
7
5
45
0
45
4%
9%
2%
4%
7%
2%
42%
2%
16%
11%
100%
*NOTE: San Jose includes the following zip codes-- 95122, 95123, 95124,
95125, 95129, 95131, 95133, 95136, 95138, 95148, 95161.
12. Did your parents graduate from a 4-year college?
Response
Yes
No
Total Valid
Total Missing
Total
Number
Percent
18
26
44
1
45
41%
59%
100%
Did your parents graduate from a 4-year
college?
No
59%
13. Who first encouraged you to look for scholarships?
Response
Parents/family
High School Counselor
A friend
De Anza College Counselor
De Anza College financial aid staff
member
A De Anza College instructor
Other
Total Valid
Total Missing
Total
Number
Percent
17
3
5
2
4
39%
7%
11%
5%
9%
Yes
41%
Who first encouraged you to look for
scholarships?
Other
A De Anza College instructor
De Anza College financial aid staff
member
De Anza College Counselor
1
12
44
1
45
2%
27%
100%
A friend
High School Counselor
Parents/family
0%
Scholarship Listserv Survey, Summer 2007
De Anza Research
20%
40%
60%
4
9/4/2007
14. What other information would you like this message to
contain?
Response
Number
Percent
1
1
2
1
2
1
1
1
1
9%
9%
18%
9%
18%
9%
9%
9%
9%
11
34
45
100%
What other information would you like this
message to contain?
Scholarship reminders & deadlines
Scholarship requirements
Tips for scholarship applicants
International student scholarships
Scholarship application process
Major-specific scholarships
Internship opportunities
More info for international students
More De Anza scholarships
Scholarship reminders & deadlines
Total Valid
Total Missing
Total
More De Anza scholarships
More info for international students
Internship opportunities
Major-specific scholarships
Scholarship application process
International student scholarships
Tips for scholarship applicants
Scholarship requirements
0% 10 20 30 40 50 60 70 80 90 100
% % % % % % % % % %
14. What other information would you like this message to contain? (Text Response)
Major/Ethnicity/Status-specific scholarships (2)
Scholarships for international students; F-1 visa elegibility for scholarships (2)
Internship oportunities; taxation (1)
General information about the scholarship process; form of money scholarships offer (1)
More info for international students (1)
More De Anza scholarships (1)
Scholarship reminders about deadlines (1)
Scholarship Specific requirements (1)
Tips for scholarship applicants (1)
Scholarship Listserv Survey, Summer 2007
De Anza Research
5
Scholarship Listserv Survey
Page 1 of 3
De Anza College
Scholarship Listserv Survey
This survey will be used for research purposes only.
All responses will remain anonymous and any data that is
reported will be at the aggregate level (no individual data will
be given out). You may choose not to answer any question.
De Anza College
1. How closely do you read the Scholarship Information messages?
j I read the whole email
k
l
m
n
j I scan the headings for topics that look important
k
l
m
n
n I read the first paragraph
j
k
l
m
j I don't read them
k
l
m
n
2. Are the frequency of emails sent
j Too often/frequent
k
l
m
n
j Not often/frequent enough
k
l
m
n
j About the right number of times
k
l
m
n
Yes No
3. Do you think that it is important for you to receive this
information?
j
k
l
m
n
j
k
l
m
n
4. Do you ever forward the emails to friends or family?
j
k
l
m
n
j
k
l
m
n
Very
Often Sometimes Seldom Never
Often
5. How often have you acted in
response to information from the
emails? (for example: after reading
information about a deadline, you
completed an application)
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
6. How often do you click on the
links in the emails?
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
7. What information do you find most helpful? (can select more than one)
c Reminders about deadlines
d
e
f
g
file://C:\Documents and Settings\dmak\Local Settings\Temp\RWStmp_src.html
9/4/2007
Scholarship Listserv Survey
Page 2 of 3
g Links to De Anza scholarships
c
d
e
f
c Community service opportunities
d
e
f
g
c Links to outside scholarships
d
e
f
g
8. How often do you normally check your email account used for the
Scholarship list serve?
j At least once a day
k
l
m
n
j Once every few days
k
l
m
n
n Once a week
j
k
l
m
j Once a month
k
l
m
n
9. Where do you most often check your email for this account?
j At my home computer
k
l
m
n
j I use a computer at school
k
l
m
n
n I use a computer at work
j
k
l
m
j From my laptop
k
l
m
n
j From my cell phone
k
l
m
n
10. Do you think a text message reminder to check your email would be
helpful?
j Yes
k
l
m
n
j No
k
l
m
n
11. What is the zip code where you live?
12. Did your parents graduate from a 4-year college?
j Yes
k
l
m
n
j No
k
l
m
n
13. Who first encouraged you to look for scholarships?
j Parents/family
k
l
m
n
j High School Counselor
k
l
m
n
j A friend
k
l
m
n
j De Anza College Counselor
k
l
m
n
j De Anza College financial aid staff member
k
l
m
n
j A De Anza College instructor
k
l
m
n
j Other
k
l
m
n
14. What other information would you like the messages to contain?
file://C:\Documents and Settings\dmak\Local Settings\Temp\RWStmp_src.html
9/4/2007
Scholarship Listserv Survey
Page 3 of 3
15. If you would like to enter into the drawing for a free gas card (we are
giving away one $50 card) please enter your name, email, and telephone
number here:
Name (Last, First)
E-mail:
Telephone (###-###-####):
Submit
file://C:\Documents and Settings\dmak\Local Settings\Temp\RWStmp_src.html
9/4/2007