Chapter 10
Office of Communications and Family Outreach
Page
Office of Communications and Family Outreach ............................... 10-3
Instructional Television Special Revenue Fund............................................... 10-9
Chapter 10 - 1
Office of Communications and Family Outreach
Summary of Resources
By Object of Expenditure
OBJECT OF EXPENDITURE
FY 2009
ACTUAL
FY2010
BUDGET
FY2010
CURRENT
FY 2011
BUDGET
FY 2011
CHANGE
POSITIONS
Administrative
10.000
10.000
10.000
10.000
2.000
Business/Operations Admin.
2.000
2.000
2.000
Professional
3.000
2.000
2.000
2.000
Supporting Services
71.500
75.000
75.000
75.000
TOTAL POSITIONS
86.500
89.000
89.000
89.000
01 SALARIES & WAGES
Administrative
Business/Operations Admin.
Professional
Supporting Services
TOTAL POSITION DOLLARS
$1,278,861
$1,278,861
$1,323,696
$44,835
186,780
187,792
187,792
192,044
4,252
333,327
$1,271,868
263,983
263,983
223,652
(40,331)
4,505,128
4,905,402
4,905,402
5,095,371
189,969
6,297,103
6,636,038
6,636,038
6,834,763
198,725
32,274
49,181
49,181
54,181
5,000
OTHER SALARIES
Administrative
Professional
Supporting Services
312,648
544,285
544,285
547,285
3,000
TOTAL OTHER SALARIES
344,922
593,466
593,466
601,466
8,000
6,642,025
7,229,504
7,229,504
7,436,229
206,725
509,401
626,033
626,033
625,033
(1,000)
1,247,233
1,929,980
1,899,980
1,899,980
25,119
48,038
48,038
48,038
322,927
260,827
290,827
294,441
Grants & Other
104,180
54,222
54,222
54,222
TOTAL OTHER
452,226
363,087
393,087
396,701
3,614
293,976
439,092
439,092
596,464
157,372
TOTAL SALARIES AND WAGES
02 CONTRACTUAL SERVICES
03 SUPPLIES & MATERIALS
04 OTHER
Staff Dev & Travel
Insur & Fixed Charges
3,614
Utilities
05 EQUIPMENT
GRAND TOTAL AMOUNTS
$9,144,861
$10,587,696
Chapter 10 - 2
$10,587,696
$10,954,407
$366,711
Office of Communications and Family Outreach
1.0
1.0
Director
Communications Assistant (16)
Department of Multimedia Services
Department of Family and
Community Partnerships
n
:r
I»
....
..,
."
/1)
....o
I
W
Director I (P)
Supervisor (0)
Coordinator (N)
Instructional Specialist (8-D)
Partnerships Manager (24)
Communications Specialist (21)
Parent Community Coordinator (20)
Communications Assistant (16)
Fiscal Assistant 111(16)
Administrative Secretary II (15)
Office Assistant IV (11)
Director (P)
Department of Public Information
1.0
I
1.0
1.0
1.0
2.0
3.0
1.0
8.0
1.0
1.0
1.0
1.0
Instructional Television
Editorial Graphics and
Publishing Services
Supervisor (0)
Printing Supervisor (H)
Publications Manager (23)
Printing Manager (23)
Publications Art Director (23)
Communications Specialist!
Web Producer (21)
Electronic Graphic Artist (20)
Fiscal Assistant IV (18)
Graphic Designer 1(18)
Lithgraphic Camera Operator (18)
Photographer (17)
Printing Equipment Operator 111(17)
Equipment Mechanic (17)
Customer Service Specialist (16)
Digital Printing Group Leader (16)
Electronic Publishing Group Assistant (16)
Printing Equipment Operator II (16)
Copier Repair Technician (15)
Bindery Equipment Operator II (14)
Printing Equipment Operator 1(14)
Administrative Secretary I (14)
Bindery Equipment Operator I (11)
1.0
1.0
1.0
1.0
1.0
1.0
1.0
1.0
3.0
1.0
1.0
2.0
1.0
2.0
1.0
1.0
1.0
4.0
4.0
1.0
1.5
3.0
lTV Operations Manager (J)
lTV Chief Engineer (27)
Videographer/EditorlWriter (22)
lTV Production Technician II (20)
Associate ProducerlDirector (17)
Fiscal Assistant II (15)
1.0
1.0
1.5
1.0
2.0
1.0
Director I (P)
Supervisor (0)
Specialist (M)
IT Systems Engineer (27)
IT Systems Specialist (25)
Communications Specialist!
Web Producer (21)
Administrative Services
Manager I (17)
Secretary (12)
I
Instructional Television
Special Revenue Fund
Supervisor (0)
Television Engineer (25)
lTV Production Manager (23)
lTV Projects Specialist (23)
Videographer/EditorlWriter (22)
lTV Production Technician II (20)
Electronics Graphics Artist (20)
Graphics Designer I (18)
lTV Master Control Operator (17)
lTV Program Director (17)
Media Services Technician (17)
Administrative Secretary I (14)
1.0
1.0
1.0
1.0
2.5
1.0
1.0
1.0
1.0
1.0
2.0
0.5
F.T.E. Positions 89.0
(*In addition, there are 2.0 Capital Budget
positions shown on this chart.)
FY 2011 OPERATING BUDGET
1.0
1.0
1.0
1.0·
1.0·
4.0
1.0
1.0
Offic.e of Co.mmunications and Family Outreach-641/642/417/412/521/860
Aggie Alvez, Director
301-279-3106
Mission
The mission of the Office of Communications and Family Outreach is to facilitate two-way communication and
promote family-school partnerships that support student
success.
Major Functions
The Office of Communications and Family Outreach (OCFO)
is responsible for coordinating systemwide internal and
external communications and parent and community outreach aligned with the MCPS strategic plan. OCFO supports
schools, students and staff; promotes family-school partnerships; supports school system central offices and business
operations; and informs stakeholders, including the public,
about the school system. The office is made up of three
departments: Family and Community Partnerships; Multimedia Services (television, graphic and publishing services);
and Public Information (internal/external communications
and web services).
Support for schools, Students, and Stqff
The Office of Communications and Family Outreach is
responsible for a wide range of functions that support
schools, students, and staff members. OCFO directly supports
schools through its extensive printing services that produce
exam packets, study guides, diplomas, course guides, literary magazines, student daily planners and school handbooks, school menus, emergency procedures, instructional
guides, athletic handbooks, and stationery, to name just a
few. The Copy-Plus program provides on-demand duplication service for teachers, while the TeamWorks copier repair
service supports all the large copiers (267) in schools. The
Editorial Help Desk provides technical assistance to administrative secretaries in schools and offices. OCFO's multiyear non Migration Project provides schools with new web
designs, improved content, and a web publishing system
that enables school web masters to more easily and quickly
update their website content. Student Interns contribute to
the project and their learning by working alongside web
producers. OCFO provides ongoing training and support to
school web masters and provides support to maintain television production equipment and studios in schools.
OCFO oversees a robust volunteer program that is responsible for recruiting and training volunteers to support academic programs and tutor students. In addition, the office
coordinates the Connection Resource Bank, which provides
speakers, judges, and mentors for schools throughout the
c~unty. During emergencies and crises, the office plays a
VItal role in disseminating information in multiple languages
through e-mail, phone calls, and MCPS television, website
announcements, and text messaging. OCFO also assists
schools with their communications needs by providing guidance, working with the media, and developing and reviewing letters to students, staff, and families. Parent outreach
staff in the office works with schools during emergencies
by assisting with interpreting and connecting families to
resources in the community.
Students are direct beneficiaries of many services provided
by the Office of Communications and Family Outreach. In
addition to publishing the print and online version of the
Student's Guide to Rights and Responsibilities, Student Service Learning materials, and college/career planning guides,
OCFO publishes the online high school course bulletin and
online High School Assessment prep course, and produces
"Homework Hotline Live" and "The Math Dude" to assist
students with their course work. Also, students who participate in the George B. Thomas Learning Academy Saturday
School program use workbooks, calendars, registration
forms, and certificates that are printed by the office.
The office produces multimedia resources and print materials
to support staff development and other aspects of the staff
professional growth systems. In addition, OCFO develops
and supports web-related systems that enable school staff
to stream video, administer online surveys, and fill vacancies online.
Promote Family-School Partnerships
One of the core functions of the Office of Communications
and Family Outreach is to promote family-school partnerships. OCFO works closely with schools to assist them in
their parent outreach efforts, conducting workshops for
parents in different languages at the school and in the comm~nity, serving on School Improvement Teams, assisting
WIth school events, and developing strategies for reaching
diverse parents. OCFO coordinates the Parent Academy,
the Study Circles and Conquista Tus Suefios programs, the
annual Back-To-School Fair, and Ask MCPS events, Ask
MCPS e-mail drop box, and the Ask MCPS phone line. OCFO
staff also conducts home visits with school staff, identifies
community resources for families, and advises and accompanies parents to EMT, IEP, mediation/due process, Section
504, and other school meetings. The office coordinates
training for parent outreach staff in central office and in
schools on key topics so that staff is sharing accurate and
timely information with parents. The MCPS Parent Involvem~nt Cross-Fun~ional team, led by OCFO, meets monthly
WIth representatIves from other MCPS offices to coordinate
p~rent outreach efforts systemwide. OCFO works closely
WIth numerous parent and community groups to support
student success, including conducting parent workshops at
the George B. Thomas Learning Academy Saturday School
program that are designed to give parents information and
tools to advocate effectively for their children. The office
coordinates the MCPS Parent AdviSOry Council whose mission is to provide feedback and advice to the school system
on parent involvement efforts.
The Office of Communications and Family Outreach develops
numerous tools and mechanisms for providing information
to parents and giving parents an opportunity to provide
feedback about the school system. OCFO publishes electronic
and print parent newsletters in six languages, produces
informational brochures and other multimedia resources
for parents, maintains foreign language mini Websites for
parents in five languages, and produces television programs
and DVDs for parents in six languages on school system
Chapter 10- 4
Office of Communications and Family Outreach-641/642/417/412/521/860
Aggie Alvez, Director
301-279-3106
programs and resources. OCFO manages the public website
that allows families to access student grades, find forms, and
pay fees online. OCFO produces feedback cards and online
surveys, and plays a pivotal role in organizing community
forums, focus groups, and informational meetings where
parents can voice their opinions, questions, and concerns.
The office also is responsible for cablecasting the monthly
MCCPTA business meetings and providing information on
MCPS programs, activities, and news in the MCCPTA delegates' packets each month.
Support School System Central Services and Business
Operations
The Office of Communications and Family Outreach is
involved in every aspect of central services and the business
operations of the school system and plays an important role
in ensuring that operations run smoothly and effiCiently.
It manages the MCPS Website to provide access to MCPS
operational resources and manages the 30 servers and systems that schools and offices rely on to publish their Web
content. The services provided by OCFO make it possible for
the school system to accept electronic resumes, maintain an
online staff directory, and access e-mail and e-pay stubs,
and log into systems for staff development, data analysis,
and financial management. OCFO also assists offices and
the Office of the Chief Technology Officer by providing
web designs for off-the-shelf web-based systems such as
myMCPS, Outlook, and Applicant Tracking. The office publishes weekly job ads in print and Web formats, produces
multimedia recruitment materials, prints regulatory and
administrative forms, and prints manuals, materials and
checklists for personnel in building services, transportation,
food services, and safety and security. In addition, OCFO
produces training videos for curriculum initiatives, instructional strategies, grading and reporting, safety and security,
among others.
ITJIorm Stakeholders, including the Public, about the
School System
The Office of Communications and Family Outreach is
central to the school system's efforts to keep stakeholders
informed about MCPS and increase transparency of the
school system. OCFO manages the public MCPS website,
www.montgomeryschoolsmd.org, which provides around
the clock access to information, data, and systems that help
customers interact with the school system. OCFO manages
the content on critical websites and pages such as the Board
of Education, Superintendent, budget office, emergency website, and home page. OCFO also manages two cable channels
that provide news and information about MCPS programs,
activities, and initiatives. In addition to parent newsletters
and publications, the office publishes a weekly electronic
staff bulletin, develops multimedia information products
about MCPS, publishes print and online documents about the
capital and operating budgets, and cablecasts and webcasts
closed captioned Board of Education meetings. OCFO also is
responsible for responding to media inquiries and fulfilling
Freedom of Information Act requests that are filed by the
media and individuals. In addition, the office conducts press
conferences and coordinates the dissemination of Board of
Education policies for review by community stakeholders.
Trends and Accomplishments
Effective two-way communication and positive family-school
partnerships are essential to student success. Students, staff,
and parents depend upon clear, timely, and relevant information to make decisions, to be effective partners in the work
of the school system, and to be successful in the classroom
and the workplace.
The Office of Communications and Family Outreach plays
an important role in directly supporting schools, students
and staff. During 2008-2009, more than 7,000 teachers
submitted more than 322,000 separate work orders and
a total of 99 million pages were printed and delivered to
their schools using the Copy-Plus on-demand printing and
delivery service. This resulted in saving school-based staff
39,000 hours of duplication efforts. In addition, the office
printed more than 350,000 exams and study guides, 13,000
instructional guides, 10,000 diplomas, and 174,000 Guides
to Student Rights and Responsibilities, as well as 658,000
pages to support students in the George B. Thomas Learning Academy Saturday School. OCFO staff made 100 service
calls to schools totaling more than 450 hours for repairs
to all TV-related equipment in school media centers. OCFO
recruited and trained 791 volunteers to serve as reading
tutors for 820 second graders as part of the Ruth Rales
Comcast Kids Reading Network in 68 schools and trained
435 volunteers in the Extended Learning Opportunities
summer program that served K-5 students in Title I schools.
Two hundred volunteers from the community assisted OCFO
with the second annual Back-to-School Fair, compared to
94 the year before. In addition, the office coordinated the
recruitment of 742 speakers, judges, and mentors for school
programs and activities. OCFO continues to support schools
in their volunteer efforts by providing support and training
to volunteer coordinators and assisting schools with data
collection strategies.
In 2008-2009, OF CO moved an additional 34 school and
office websites into the Web Publishing System which
enables web masters to update their Websites more easily
and frequently. OCFO created new web-based resources
including a web-only version of the staff Bulletin, and
websites for free online test prep, course-related fees, and
federal recovery act funding, among others. The office provides direct support to students through a variety of tools
and resources it has developed. Students took more than
230,000 practice tests and answered 1.7 million practice
questions last year on the High School Assessment Online
website developed by OCFO in collaboration with the Office
of Curriculum and Instructional Programs. Students created
almost 7,000 course worksheets on the Course Bulletin website. Students also accessed two cable television programs
produced by OCFO to enhance their learning: "The Math
Dude" and "Homework Hotline Live." "The Math Dude"
reinforces algebra concepts and can be viewed on MCPS
cable Channel 33, on the web, and is available as a podcast.
The program was viewed more than 20,000 times on the
web with more than 14,500 downloads. More than 2,000
students also received help through the call-in program,
"Homework Hotline Live" during 2008-2009.
Chapter 10 - 5
Office of Communications and Family Outreach-641/642/417/412/521/860
Aggie Alvez, Director
301-279-3106
Parents must have access to accurate and clear information
in a variety of formats and languages if they are to be effective advocates for their children. The Office of Communications and Family Outreach is able to provide information
through print, television, video, telephone, web, e-mail,
social media and personal interactions. OCFO publishes a
monthly electronic newsletter for parents, QuickNotes, which
is available in six languages and now has more than 37,000
subscribers. The office also publishes a print newsletter, Parent Connection, which is distributed to nearly 100,000 parents quarterly and also is available in six languages. During
the past ten years, the office has increased almost five-fold
the number of television programs that inform parents and
students about school programs and resources, from 89 in
1999-2000 to 421 in 2008-2009, an increase of more than
470 percent. Over the past two years, OCFO has averaged
449 original video programs each year for staff development,
parent and community information, and instruction. Each
year, the office increases the number of television programs
and videos produced in languages other than English, with
117 developed in 2008-2009. In that same year, OFCO completed 295 original informational programs for parents and
the community. Inquiries via telephone also rose through the
office's Ask MCPS phone line. Nearly 1,200 calls a month
are logged to the service which provides assistance in English and Spanish five days a week. OCFO launched a public
awareness campaign on the Seven Keys to College Readiness and created multimedia parent resources (brochures,
videos, website), conducted workshops on the Seven Keys,
and convened a community summit that included faith,
business, higher education, parent, community, nonprofit,
and government agency partners to provide an overview of
the Seven Keys information. OCFO also played a key role in
planning and preparation for the H1N1 flu by developing
communications to parents in mUltiple languages, creating
an H1N1 website, and providing resources to schools.
In-person support to parents is invaluable, particularly for
parents new to the school system and unfamiliar with MCPS
programs and procedures. During the 2008-2009 school
year, OCFO staff engaged more than 2,000 parents and
community members at Ask MCPS events held at shopping
malls, the County Fair, public library Literacy Fairs, as well
as Drop-In Coffees at the Family and Community Partnerships office. These events provide parents the opportunity
to have their questions answered and gain a better understanding of the school system. Following these events, 156
contacts were made with school staff and parents to resolve
questions and issues. The Parent Academy was established
as part of the middle school reform and topics were developed in response to feedback from parents and in collaboration with parent organizations. During 2008-2009, 109
free Parent Academy workshops were offered to more than
1,300 parents at 57 schools and community sites. Sessions
were designed to help parents understand the school system,
strengthen parenting and advocacy skills, raise awareness
of school and community resources, and learn computer
skills. More than 100 parents took advantage of simultaneous interpretation services available in five languages at all
workshops. Eight workshops were conducted in Spanish.
The evaluation and overall feedback from parents were
positive and will guide improvements for 2009-2010. Staff
also collaborated with schools to conduct 107 workshops for
parents. More than 1,000 individuals participated in these
events. OCFO staff also worked collaboratively with county
government agencies to provide information to parents and
students about CyberSafety. More than 2,000 parents and
4,000 students participated in one of the 70 sessions that
were conducted by staff from the State's Attorney's Office,
the Police Department, and MCPS. More than 1,200 parents
also attended workshops conducted by OCFO staff in English
and Spanish at 12 sites of the George B. Thomas Learning Academy Saturday School. The MCPS Parent Advisory
Council developed and facilitated a workshop on advocacy in
which 75 parents attended. OCFO launched its first annual
Back-to-School Fair in August 2008 and more than 5,000
families attended. Staff from MCPS and county agencies provided valuable information and materials. Local businesses
donated goods and in-kind services totaling approximately
$70,000. Approximately 8,000 individuals attended the
second Back-to-School Fair in August 2009 and $80,000 in
services and goods was donated.
OCFO staff also supported nearly 300 families with direct
support at special education meetings, parent-teacher conferences, suspension and expUlsion hearings, and on other
school-related issues. Additionally, staff conducts home visits in collaboration with schools and helps parents activate
Edline and other MCPS on-line resources. Staff will continue
to expand its role of supporting parents of students with
disabilities. In collaboration with the Maryland State Department of Education, Partners for Success grant and the MCPS
Department of Special Education, all parent outreach staff in
OCFO will receive ongOing training on special education so
that they are able to assist parents and attend IEP meetings
with them, as necessary. OCFO will broadly disseminate
information about the availability of this support and establish a parent lending library of books and resources at the
Family and Community Partnerships office.
OCFO coordinates Study Circles which help schools and
offices address racial and ethnic barriers to student achievement and parent involvement through facilitated dialogue
and action with parents, students, administration, and
school staff. Outcomes for participants include the formation of new relationships, awareness about equity issues,
and the development of action steps that are Incorporated in
school and office improvement plans. During 2008-2009,52
Study Circles were held comprising 1,112 participants. OCFO
increased the number and impact of Study Circles by adapting the format to fit different needs and audiences. In addition to the 16 six-session Study Circles with parents, staff,
and students, OCFO coordinated 14 student and staff Study
Circles, 20 student-only Study Circles that led to student
presentations to school leadership teams, and Study Circles
for various MCPS offices. OCFO also coordinates Conquista
Tus Suefios, a program designed specifically to empower
Latino families and help them better understand the school
system and how to advocate for their child. The program
was conducted at seven sites and reached 115 parents in
Chapter 10 - 6
Office of Communications and Family Outreach-641/642/417/412/521/860
Aggie Alvez, Director
301-279-3106
2008-2009. The program was redesigned for the 2008-2009
school year, incorporating current research and input from
Latino parents.
OCFO provided 236 training sessions (20 sessions were
done in collaboration with the Technology Consulting Team)
to support the more than 1,000 school and office webmasters and fielded more than 3,000 requests for assistance as
part of its daily ongoing support to webmasters. OCFO collaborates with the Office of Organizational Development in
conducting training for new educators and administrators on
parent engagement strategies. Both offices worked together
to develop a resource for administrators, the Principal's Toolkit, which includes best practices for connecting with diverse
school communities. The Office of Communications and
Family Outreach also publishes the internal newsletter, The
Bulletin, and in 2008-2009, it published 19 editions. New
features have been added that highlight best practices for
classroom teachers and school administrators, as well as tips
for improved parent involvement. The new online version
of the Bulletin had 546,000 page views and continues to be
improved for 2009-1010 with updated content and usability.
OCFO has primary responsibility for media relations and
providing information to the public. In 2008-2009, the office
handled more than 942 media inquires, conducted 9 press
conferences, collaborated with state and local agencies on
5 additional press events, and responded to 67 Freedom of
Information Act requests.
Major Mandates
• The Maryland Public Information Act requires that MCPS
grants the public a broad right of access to records.
• The Americans with Disabilities Act requires reasonable
modifications for individuals with disabilities. Documents
or products are provided in alternative formats when
requested.
• The Maryland State Board of Education requires each
school district to implement a parental involvement program. The policy encourages schools and local school
systems to implement long-term comprehensive programs
that build on the strength of families and communities
to improve student achievement.
• The NCLB Act includes requirements for parent and community involvement.
• Montgomery County Board of Education Policy ABA,
Community Involvement, requires collaboration with a
broad range of community members and access and
opportunity. for diverse community stakeholders to be
involved in decision-making processes.
• Montgomery County Board of Education Policy ABC, Parent Involvement, and MCPS Regulation ABC-RA require
effective, well-structured, and comprehensive parental
involvement practices that reflect the cultural and linguistic diversity of local school communities.
• MCPS Regulation IRB-RA, Use of Volunteer Service,
outlines the process and procedures for developing and
establishing a volunteer program and outlines the responsibilities of staff and volunteers.
• Our Call to Action: Pursuit qf Excellence-The Strategic Plan for the Montgomery County Public Schools
2009-2014 requires systemic efforts to strengthen family-school relationships and continue to expand civic,
business, and community partnerships that support
improved student achievement.
Strategies
• Provide workshops and multimedia resources in multiple
languages to empower parents to be involved in their
children's education.
• Collaborate with community, business, and civic organizations to conduct Ask MCPS informational events for
families throughout the county to support schools, engage
parents, and improve student achievement.
• Facilitate a Parent Advisory Council to advise MCPS on
ways to improve communication and parent and community outreach efforts and to provide training and support
to other parents on effective advocacy.
• Implement ongoing processes to gather stakeholder feedback on the effectiveness of communication and parent
and community outreach, including facilitating school
focus groups to support the school improvement process.
• Provide services, technical assistance, and multimedia
resources to schools for staff, students, and parents.
• Collaborate with MCPS offices in the development of
multimedia resources that support the implementation of
the MCPS strategic plan.
• Implement processes and cost-effective technologies that
streamline and broaden access to communications.
Performance Measures
Performance Measure: Average yearly number of calls
handled by Ask MCPS (formerly customer call center).
FY 2009
Actual
FY 2010
Estimate
FY 2011
Recommended
10,112
15,000
17,000
Explanation: This service provides telephone customer
service assistance and gives information to parents, students, staff, and community members in a timely manner,
efficiently and with consistency. The service is provided in
both English and Spanish.
Performance Measure: Total number of subscribers to
MCPS QuickNotes e-mail news service.
Actual
FY 2010
Estimate
FY 2011
Recommended
37,813
45,000
55,000
FY 2009
Explanation: QuickNotes is an e-mail news service that distributes information in six languages. The service includes
a monthly e-newsletter and provides topic-specific information on a variety of subjects that a subscriber may choose .
Parents make up 83 percent of all QuickNotes subscribers.
Chapter 10 - 7
Office of Communications and Family Outreach-641/642/417/412/521/860
Aggie Alvez, Director
301-279-3106
Performance Measure: Number of printed pages of classroom instruction, homework, and student assessment documents directly requested by school staff and produced by
Copy-Plus duplication services in the Editorial, Graphics and
Publishing Services unit of the Department of Multimedia
Services.
FY 2009
Actual
FY 2010
Estimate
FY 2011
Recommended
99 million
120 million
135 million
Explanation: This measures the expansion of work performed centrally and reduction of school staff time spent
duplicating materials for instructional purposes. It is estimated that for every 2,500 copies generated by Copy-Plus
one hour is saved of school-based staff time that can be
used for instructional planning and preparation.
Performance Measure: Amount of content viewed and
downloaded from the MCPS Web.
Page views
per day
FY 2009
Actual
FY 2010*
Estimate
FY 2011 *
Recommended
41~900
na
na
1.5 million
na
na
PDF
downloads
per month
Annual
page views
151 million
na
FY 2009
Actual
117
FY 2010
Estimate
130
FY 2011
Recommended
150
Explanation: This measure indicates the number of video
programs created specifically to assist parents who speak
languages other than English with understanding MCPS and
how to help their child succeed. The programs currently are
produced in English, Spanish, Chinese, Korean, Vietnamese,
French, and American Sign Language.
Performance Measure: Number of schools collecting and
reporting volunteer service hours.
Number
of Schools
FY 2009
Actual
FY 2010
Estimate
FY 2011
Recommended
154
180
200
Explanation: One of the data points in Goal 3, Strengthen
productive Partnerships for Education, of the MCPS strategic
plan is school volunteer data. Volunteering is one of the
six national standards of comprehensive parental involvement. During 2008-2009, 154 schools reported 418,728
volunteer hours served.
Performance Measure: Number of parents participating in
the Parent Academy
na
Explanation: This measure indicates how frequently the
public and staff use the MCPS Web to find information,
download documents (PDFs such as budget, strategic plan,
employee contracts, The Bulletin, curriculum), and access
online systems important to school system operations
such as e-pay stub, financial management system, Edline,
myMCPS, etc.
"Data not available due to ongoing transition to new data
collection system.
Performance Measure: Total number of school and office
Websites in the MCPS Web Publishing System.
FY 2009
Actual
63
Performance Measure: Television programs/videos in multiple languages available for parents.
FY 2010
Estimate
FY 2011
Recommended
90
120
FY 2009
Actual
FY 2010
Estimate
FY 2011
Recommended
1,105
1,500
1,800
Explanation: The Parent Academy provides free workshops
on a range of topics to support parents' understanding of
MCPS, strengthen parenting skills, and raise awareness of
school and community resources. Workshops are free and
offered in multiple languages throughout the county. During
the 2008-2009 school year, 103 Parent Academy workshops were conducted. Additionally, 420 parent workshops
were conducted by OCFO staff in response to requests from
schools and parent and community organizations.
Explanation: This measure indicates how many webmasters
have access to a system that makes it easier to update a
Website, resulting in more timely and effective communication and labor and time savings for school staff. It also
reduces the demand for training and support and facilitates
a smooth succession as web masters turn over.
Chapter 10 - 8
Office of Communications and Family Outreach-641/642/417/412/521/860
Aggie Alvez, Director
301-279-3106
Budget Explanation
Office of Communications and Family
Outreach~1/642/412/417/521
Budget Explanation
Instructional Television Special Revenue
Fund-860
The FY 2011 request for this office is $9,334,900, an
increase of $328,714 from the current FY 2010 budget of
$9,006,186. An explanation of this change follows.
The FY 2011 request for this fund is $1,619,507, an increase
of$37,997 from the current FY 2010 budget of$l,581,510.
An explanation of this change follows.
Continuing Salary Costs-$159,826
Continuing Salary Costs-$37,997
There is an increase of $159,826 in continuing salary costs
to reflect step or longevity increases for current employees.
There is an increase of $34,383 in continuing salary costs to
reflect step or longevity increases for current employees, and
an increase of $3,614 for related employee benefits.
Realignments-$O
The budget includes various budget neutral realignments
for FY 2011. There is a realignment of 1.0 bulletin editor
position from the Department of Public Information to fund
a 1.0 communication specialist/web producer position in
the Department of Family and Community Partnerships.
Within the budget of the Department of Editorial Graphics
and Publishing Services, there are realignments of 2.0 printing equipment operator positions to fund a 1.0 equipment
mechanic position and a 1.0 bindery equipment operator
position. Within the budget of the Department of Family
and Community Partnerships, there is a realignment of a 1.0
secretary position to fund a 1.0 communications assistant
position. Also, there are non-position realignments from
the lease/purchase account and contractual services to fund
eqUipment, training support and stipends.
Other-$168,888
An additional $168,888 is budgeted to lease/purchase copiers for the TeamWorks Copier Services program.
Chapter 10 - 9
Office of Communications & Family Outreach - 6411412/413/417/5211642
Aggie Alvez, Director
Description
FY 2011
Request
FY 2011
Change
FY 2009
Actual
FY 2010
Budget
FY 2010
Current
72.500
$5,288,997
75.000
$5,568,398
75.000
$5,568,398
75.000
$5,732,740
19,996
29,185
355,345
187,398
19,996
29,185
355,345
187,398
24,996
29,185
358,345
187,398
5,000
01 Salaries & Wages
Total Positions (HE)
Position Salaries
$164,342
Other Salaries
Supplemental Summer Employment
Professional Substitutes
Stipends
Professional Part Time
Supporting Services Part Time
Other
3,000
Subtotal Other Salaries
331,615
591,924
591,924
599,924
8,000
Total Salaries & Wages
5,620,612
6,160,322
6,160,322
6,332,664
172,342
602,448
602,448
601,448
(1,000)
602,448
602,448
601,448
(1,000)
4,574
523,162
1,194,718
4,574
523,162
1,194,718
4,574
523,162
1,194,718
1,722,454
1,722,454
1,722,454
22,848
15,500
22,848
15,500
20,848
17,500
54,222
54,222
54,222
92,570
92,570
92,570
377,892
50,500
377,892
50,500
514,210
71,554
136,318
21,054
02 Contractual Services
Consultants
Other Contractual
Total Contractual Services
488,693
03 Supplies & Materials
Textbooks
Media
Instructional Supplies & Materials
Office
Other Supplies & Materials
Total Supplies & Materials
1,140,005
04 Other
Local Travel
Staff Development
Insurance & Employee Benefits
Utilities
Miscellaneous
Total Other
128,290
(2,000)
2,000
05 Equipment
Leased Equipment
Other Equipment
Total Equipment
293,976
428,392
428,392
585,764
157,372
Grand Total
$7,671,576
$9,006,186
$9,006,186
$9,334,900
$328,714
Chapter 10 -10
Office of Communications & Family Outreach - 641/642/412/413/417/521
Aggie Alvez, Director
CAT
DESCRIPTION
10
Mon
FY 2009
FY2010
FY 2010
FY2011
FY 2011
ACTUAL
BUDGET
CURRENT
REQUEST
CHANGE
I I 641 Office of Communications & Family Outreach I
I
I
I
I
\1
Director
11 1 P Director I
1 1 16 Communications Assistant
Subtotal
I
1.000
1.000
1.000
P
1
1
1
11
I I
Director I
o Supervisor
M Specialist
21 Comm SpeclWeb Producer
21 Bulletin Editor
17 Admin Services Manager I
12 Secretary
3
J
27
22
20
3
3
3
3
3
13
I
I
lTV Operations Manager
lTV Chief Engineer
Videographer/EditorlWriter
lTV Production Technician II
17 lTV Production Technician
17 Assoc Producer/Director
15 Fiscal Assistant II
Subtotal
II
1.000
1.000
1.000
I
I
I
1-1
II
Subtotal
412 Instructional Television
1.000
1.000
1.000
I
1.000
1.000
1.000
- - 3...;....00..;....0+'--3-.0-0-0+,--3-.0-0-0+,--3-.0-00-+-,- - - - - ;
642 Department of Public Information
1
I
I
I
I
I
1.000
1.000
1.000
4.000
1.000
1.000
1.000
II
I
1.000
1.000
1.000
4.000
1.000
1.000
1.000
10.000
10.000
1.000
1.000
1.500
1.000
1.000
1.000
1.000
1.500
1.000
2.000
1.000
I
8.500
I
I
I
1.000
1.000
1.000
4.000
1.000
1.000
1.000
1.000
1.000
I
I
1.000
1.000
1.500
1.000
I
I
1.000 I
(1.000)
1.000
I
I
I
1
1.000
1.000
1.500
1.000
I
I
I
I
(1.000)
9.000
10.000
I
1.000
4.000
I
I
I
I
I
2.000
1.000
2.000
1.000
2.000
1.000
7.500
7.500
7.500
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
3.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000 1
1.000
1.000
1.000
1
I
I
I
I
1417 Editorial Graphics and Publishing Services
1
3
1
1
1
I~
1
3
3
3
3
3
3
3
13
13
10
IH
23
23
23
21
20
18
18
18
17
17
17
16
16
16
16
II
Supervisor
Printing Supervisor
Printing Manager
Publications Manager
Publications Art Director
Comm Spec/Web Producer
Electronics Graph Artist
Fiscal Assistant IV
Graphics Designer I
Lithographic Camera Op
Photographer
Equipment Mechanic
Printing Equip Operator III
Electronic Publishing Asst
Digital Printing Group Leader
Customer Service Spec
Printing Equip Operator II
1.000
1.000
I
1.000
1.000
1.000
1.000 1
1.000
3.000
1.0001
1.000
I
I
3.000
1.000
1.000
2.000
1.000
I
I
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
3.000
1.000
1.000
I
4.000
1.000
1.000
2.000
1.000 1
Chapter 10 -11
I
I
4.000
1.000
1.000
2.000
1.000
1
I
I
I
3.000
1.000
1.000
1.000
2.000
1.000
1.000
2.000
1.000
I
I
1.000 1
(2.000)
I
I
I
I
I
Office of Communications & Family Outreach -641/642/412/413/417/521
Aggie Alvez, Director
CAT
DESCRIPTION
10
Mon
FY 2009
FY 2010
FY 2010
FY2011
FY2011
ACTUAL
BUDGET
CURRENT
REQUEST
CHANGE
I I 417 Editorial Graphics and Publishing Services
13
1 15
11 1 14
3
14
3
14
14
3
1
12
3
11
I
1.000
3.000
1.000
3.000
28.000
Subtotal
521 Dept. of Family & Community Partnerships
2
P Director I
2
0 Supervisor
2 1 N Coordinator
I 2 1 BO Instructional Specialist
1 3 I BD Instructional Specialist
3
24 Partnerships Manager
2
21 Comm Spec/Web Producer
3
20 Parent Community Coord
12
16 Communications Assistant
16 Fiscal Assistant III
11
12 1 15 Administrative Secretary II
14 Administrative Secretary I
2
12 Secretary
2
2
11 Office Assistant IV
2
10 Office Assistant III
I I
I
I
I
Copier Repair Technician
Administrative Secretary I
Administrative Secretary I
Printing Equip Operator I
Bindery Equip Operator II
Secretary
Bindery Equip Operator I
I
I
I
I
1.000
1.000
1.000
I
I
4.000
1.000
.500
1.000 1
3.000 1
4.000
1.000
.500
1.000
4.000
1
3.000 1
34.500
3.000 1
3.000
I
I
1.000
1.000
1.000 1
I
34.500
1.000
1.000
1.000 1
2.000
3.000
2.000
3.000
8.000
8.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
I
I
I
1.000
1.000
1.000 1
2.000 1
I
1.000 1
1.000 1
1
1
1
1.000
1.000
3.000
1
1.000
3.000
1.000
8.000
1.000
1.000
1.000 1
1
8.000 1
1
1
1
1
34.500
1
3.000
3.000
I
4.000 1
1.000
.500
1.000 1
3.000 1
I
1.000
I
II
1
2.000
(2.000)
1.000
1.000
1
(1.000)
I
1
Subtotal
23.000
20.000
20.000
21.000
Total Positions
72.500
75.000
75.000
75.000
Chapter 10 -12
I
I
1.000
Instructional Television Special Revenue Fund -860
Dr. Dick Lipsky, Supervisor
Description
FY 2009
Actual
FY 2010
Budget
FY 2010
Current
FY 2011
Request
14.000
$1,008,106
14.000
$1,067,640
14.000
$1,067,640
14.000
$1,102,023
1,542
1,542
1,542
FY 2011
Change
01 Salaries & Wages
Total Positions (FTE)
Position Salaries
$34,383
Other Salaries
Supplemental Summer Employment
Professional Substitutes
Stipends
Professional Part Time
Supporting Services Part Time
Other
Subtotal Other Salaries
13,307
1,542
1,542
1,542
Total Salaries & Wages
1,021,413
1,069,182
1,069,182
1,103,565
17,085
6,500
17,085
6,500
17,085
6,500
23,585
23,585
23,585
25,000
182,526
25,000
152,526
25,000
152,526
207,526
177,526
177,526
2,000
7,690
260,827
2,000
7,690
290,827
2,000
7,690
294,441
3,614
270,517
300,517
304,131
3,614
10,700
10,700
10,700
10,700
10,700
10,700
$1,581,510
$1,581,510
$1,619,507
34,383
02 Contractual Services
Consultants
Other Contractual
Total Contractual Services
20,708
03 Supplies & Materials
Textbooks
Media
Instructional Supplies & Materials
Office
Other Supplies & Materials
Total Supplies & Materials
107,228
04 Other
Local Travel
Staff Development
Insurance & Employee Benefits
Utilities
Miscellaneous
Total Other
323,936
05 Equipment
Leased Equipment
Other Equipment
Total Equipment
Grand Total
$1,473,285
Chapter 10 - 13
$37,997
Instructional Television Special Revenue Fund -860
Dr. Dick Lipsky, Supervisor
CAT
DESCRIPTION
137 1 0
137 25
37 23
37 23
37 22
37 20
37 20
37 18
37 17
37 17
371 17
37 17
37 14
37 12
I
Supervisor
Television Engineer
lTV Production Manager
lTV Projects Specialist
Videographer/EditorlWriter
Electronics Graph Artist
lTV Production Technician"
Graphics Designer I
lTV Production Technician
lTV Master Control Operator
Media Services Technician
lTV Program Director
Administrative Secretary I
Secretary
Total Positions
10
Man
1
I
FY 2009
FY 2010
FY 2010
FY 2011
FY 2011
ACTUAL
BUDGET
CURRENT
REQUEST
CHANGE
1.000
1.000
1.000
1.000
2.500
1.000
1.000
1.000
1.000
2.000
1.000
I
I
I
1.000
1.000 1
1.000 1
1.000
2.500
1.000
1.000
1.000
1.000 1
2.000 1
1.000
.500
1.000
1.000
1.000
1.000
2.500
1.000
1.000
1.000
2.000
1.000
1.000
.500
.500
14.000
14.000
Chapter 10 -14
14.000
1
1
1
I
1
I
I
I
1.000
1.000
1.000
1.0001
2.500
1.000,
1.000
1.000
2.000
1.0001
I
I
1
1
1.000
.500
14.000
I