Manulife
Vitality
Condensed brand
guidelines
October 2016
Table of contents
Use of Vitality in text..................................................................3
When to use Vitality in italics..................................................3
When italics are not required..................................................3
Disclaimers...................................................................................4
Trademarks...................................................................................5
GUIDELINES FRAMEWORK | BRANDHUB
USE IN TEXT | DISCLAIMERS | TRADEMARKS
Use of Manulife Vitality in text
WHEN TO USE VITALITY IN ITALICS
When referring to the program name in text,
the brands should be visually distinct by showing
Vitality in italics.
Manulife Vitality
When referring to the product in text, the brands
should be separated and visually distinct with
Vitality in italics.
Manulife (product) with Vitality
Examples
■■ Manulife Vitality is a program that rewards you for healthy living
■■ Celebrate your healthy success with the Manulife Vitality program
Examples
■■ Manulife Term 20 with Vitality
■■ Manulife life insurance with Vitality makes getting rewarded for healthy choices seem like a walk
in the park – literally
WHEN ITALICS ARE NOT REQUIRED
When referring to Vitality offerings or features
using licensed Vitality trademarks*, italics are
not required.
* See Trademarks section for the current list of licensed Vitality trademarks.
When referring to Vitality as a company,
italics are not required.**
** One way to determine whether “Vitality” is being used to refer to the
company is to consider whether the word “Vitality” could be substituted
with “The Vitality Group” without changing the meaning of the sentence.
3 MANULIFE VITALITY | 11.2016
Vitality Age, Vitality Institute, Vitality Active Rewards
Examples
■■ Your Vitality Age gives you a snapshot of your overall health
Examples
■■ Manulife and The Vitality Group will be introducing Canadians to an innovative, new kind of
life insurance
■■ Vitality and Manulife share a commitment to improving the lives of our customers
GUIDELINES FRAMEWORK | BRANDHUB
USE IN TEXT | DISCLAIMERS | TRADEMARKS
Use of Manulife Vitality in text
HOW TO USE VITALITY
When referencing the product or the
program, Vitality must be used with Manulife
in a sentence.
Examples
Incorrect use
With Vitality, your life insurance has the potential to save you money.
Vitality cannot be used alone unless referencing
the company (The Vitality Group)
Correct use
With Manulife Vitality, your life insurance has the potential to save you money
4 MANULIFE VITALITY | 11.2016
GUIDELINES FRAMEWORK | BRANDHUB
USE IN TEXT | DISCLAIMERS | TRADEMARKS
Disclaimers
VITALITY DISCLAIMER EXAMPLES
These disclaimers are examples only. Legal disclaimers will vary depending on product, and material. All disclaimers need to be reviewed by legal and compliance.
When using the
Manulife logo on Vitality
marketing material
For pieces
without the
Four Cube
Design
English
Manulife and the Block Design are trademarks of The Manufacturers Life Insurance Company, and are used by The Vitality Group
and its affiliates under license.
French
Le nom Manuvie et le logo qui l’accompagne sont des marques de commerce de La Compagnie d’Assurance-Vie Manufacturers
que The Vitality Group et ses sociétés affiliées utilisent sous licence.
For pieces
with the
Four Cube
Design
English
Manulife, the Block Design, the Four Cube Design, and Strong Reliable Trustworthy Forward-thinking are trademarks of
The Manufacturers Life Insurance Company, and are used by The Vitality Group and its affiliates under license.
French
Le nom Manuvie, le logo qui l’accompagne, les quatre cubes et les mots « solide, fiable, sûre, avant-gardiste » sont des marques de
commerce de La Compagnie d’Assurance-Vie Manufacturers que The Vitality Group et ses sociétés affiliées utilisent sous licence.
English Vitality is a trademark of Destiny Health Inc., and is used by The Manufacturers Life Insurance Company and its affiliates under license.
When using the Vitality logo
on Manulife marketing material
French
Le nom Vitalité est une marque de commerce de Destiny Health Inc. que La Compagnie d’Assurance-Vie Manufacturers et ses
sociétés affiliées utilisent sous licence.
Insurance products are issued by The Manufacturers Life Insurance Company. The Vitality Group Inc., in association with The
English Manufacturers Life Insurance Company, provides the Manulife Vitality program. The Manulife Vitality program is available with
select policies. Please consult your financial representative to learn more and find out if you qualify for this product.
Product disclaimers
French
5 MANULIFE VITALITY | 11.2016
Les produits d’assurance sont établis par La Compagnie d’Assurance-Vie Manufacturers. The Vitality Group Inc., en collaboration
avec La Compagnie d’Assurance-Vie Manufacturers, offre le programme Manuvie Vitalité. Le programme Manuvie Vitalité peut
être greffé à certains contrats seulement. Veuillez consulter un représentant financier pour en savoir plus ou pour déterminer si
vous êtes admissible à ce produit.
GUIDELINES FRAMEWORK | BRANDHUB
USE IN TEXT | DISCLAIMERS | TRADEMARKS
Trademarks
Listed are English and French Vitality
offerings or features (italics are not
required).
“TM” (“MC” for French) is required
on each of these on their first use in
a piece. Subsequent use within that
piece doesn’t need “TM” or “MC”.
6 MANULIFE VITALITY | 11.2016
Vitality
Vitalité
Vitality Institute
Institut Vitalité
Vitality Active Rewards
récompenses activité Vitalité
Vitality Age
âge Vitalité
Vitality Points
points Vitalité
Vitality Goals
objectifs Vitalité
Vitality Health Review
analyse santé Vitalité
Vitality Squares
carrés Vitalité
Vitality Wheel
roue de Vitalité
The Vitality Group
The Vitality Group
Vitality Check
bilan Vitalité
Vitality Status
niveau Vitalité
Vitality HealthyFood
aliments santé Vitalité
Vitality HealthyCare
soins santé Vitalité
Personal Pathway
trajectoire personnelle
Manulife, the Block Design, the Four Cube Design, and Strong Reliable Trustworthy Forward-thinking are trademarks of The Manufacturers Life Insurance Company, and are used by The Vitality Group and its affiliates under license. Vitality is a trademark of Destiny Health Inc., and is used by The
Manufacturers Life Insurance Company and its affiliates under license.
CS3358E 10/16