Best World International Ltd
1 Changi North Street 1 Lobby 2
Singapore 498789
Tel
( 65) 6899 0088
Fax (65) 6542 1533
Web www.bestworld.com.sg
Registration No.: SG199006030Z
Media Release - Immediate
Best World reinvents body exfoliation
for the skin’s glowing radiance
• Achieves effective and precise exfoliation with patented technology
• Safe and simple way that gives professional results, without rough
abrasions or invasive chemicals
Singapore, 15 January 2010 – Mainboard-listed
Best World International Limited, (“Best World” or
the “Group”), a direct selling company which
specialises in the distribution of its proprietary
health and lifestyle products through its regional
direct selling network, is pleased to announce the
launch of “Miraglo Body”, the revolutionary bath
companion for precise body exfoliation.
The benefits of regular exfoliation have been known for ages and much desired. As cells move
from the dermis to the epidermis over the course of their life cycle, they gradually die and
accumulate on the skin’s surface, causing rough and dull appearance. Removing them unveils a
more radiant complexion and brighter skin tone, while also unclogging pores and allowing
maximal absorption of cosmetic nutrients.
While many exfoliation methods prevail, most of the commonly sought methods have drawbacks.
Dermabrasions can be an invasive, sandblasting and costly experience to bear. Chemical
products can redden sensitive skin and cause irritations. Conventional sandpapery scrubbing
fibres and beads are either ineffective or when forcibly used can abrade and injure skin, causing
inflammation.
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Best World International Ltd
1 Changi North Street 1 Lobby 2
Singapore 498789
Tel
( 65) 6899 0088
Fax (65) 6542 1533
Web www.bestworld.com.sg
Registration No.: SG199006030Z
The exfoliating fabric of Miraglo Body
is made in France based on a
patented microfibre technology. The
innovation
uses
polyester
and
polyamide fibres spun together to
form strong filaments which are later
Human hair magnified 100 times
Miraglo microfibres magnified 100 times
split into finer microfibres. These
ultrafine microfibres which are 50-100 times thinner than human hair delicately go between
keratinised cells of the epidermis, removing the dead cells with precision.
The densely interwoven microfibres create millions of dirt-trapping spaces across the smooth
fabric surface, which act like magnets to thoroughly trap and slough off the dead cells and
impurities to achieve an instantly visible smoothness never achieved before by conventional
products.
The mildness and definition of the innovation leave the
delicate dermis untouched, alleviating the risk of redness and
inflammation. The exfoliating fabric of Miraglo is also awarded
the Oeko-Tex Standard 100 Certification, an international
recognition given to textiles, to verify the article is free from
harmful substances. It is hence skin-friendly, hypoallergenic and suitable for all skin types.
Specially designed to complement daily bath with an enjoyable and thorough cleansing, the
dimensions of Miraglo Body make it easy to exfoliate every inch of the body without having to
strain uncomfortably. The handy bath companion is also introduced with its “Body Radiance
Regime”, showing users how to fully enjoy the benefits of Miraglo Body using simple movements
to unveil the luminosity from within.
For more information on Best World’s Miraglo Body, please visit www.miraglo.com.sg.
The End
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Best World International Ltd
1 Changi North Street 1 Lobby 2
Singapore 498789
Tel
( 65) 6899 0088
Fax (65) 6542 1533
Web www.bestworld.com.sg
Registration No.: SG199006030Z
About Best World International Limited
Mainboard listed Best World International Limited is a health and lifestyle product
company which specializes in the distribution of its products via proprietary regional direct
selling network.
Leveraging on its success in Singapore, Best World has since established its presence in
over 20 countries and established markets in Malaysia, Indonesia, Vietnam, Thailand,
Taiwan, Brunei, Australia, Cambodia, Hong Kong and China.
Best World’s focus on strategic brand management continues to inspire consumer
demands and securing future earnings for the business. It’s portfolio of award winning
brands of skincare, health supplements and lifestyle products includes DR’s Secret,
Avance UberAir, Optrimax, Miraglo, Penta Lab and BWL.
For more information, visit Best World’s corporate website at www.bestworld.com.sg.
Issued for and on behalf of Best World International Limited
Best World International Ltd
KOH Hui,
Acting Group Finance Controller
[email protected]
Tel: (65) 6899 0088
Ika KUSUMA,
Manager, Investor Relations
[email protected]
Fax: (65) 6542 1533
Financial PR Pte Ltd
Mark LEE
Executive Director
[email protected]
Tel: (65) 6438 2990
Candy CHNG
Consultant
[email protected]
Fax: (65) 6438 0064
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