3/25/2009
Intro:
Worx Toys™ Started by three fathers who had an idea for a revolutionary new
type of toy that combines stimulating the natural sense of curiosity in children,
with discovering how things work and learning in a fun new way.
With extensive business experience in the Technology and Toy sectors, they set
around building a product range and skill base that would deliver a step change
in educational toys.
Mission:
Become the ‘go to’ brand for how all things work!
DEMO: http://www.youtube.com/watch?v=7i6YmmSTFx0
ABOUT:
Worx Toys™ product launched in US and Canada in Aug 2011.
Distinctive and powerful brand developed – informative website, www.worxtoys.com,
initiative packaging, and social networking including facebook
http://www.facebook.com/WorxToys and twitter https://twitter.com/#!/WorxToys
Experienced 400% growth in social media memberships between Nov-Jan 2012
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Comprehensive public relations plan working with a top New York agency
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received significant attention from the press including a feature in the NY Post, News Day,
and the popular NBC show Parenthood http://worxtoys.com/category/latest-news/
AWARDS:
Winner of 7 top awards including:
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2011-12 Parent’s Choice Award
2011-12 Seal of Approval from The National Parenting Center
“Informal Education Products 2011-2012 Product of the Year Award.”
4 Creative Child Magazine Awards: Torch Fire Truck – Winner of the 2011 Toy of
the Year Award (Electronic Moving Toys & Educational Toys Categories)
Speedster Racecar – Winner of a 2011 Preferred Choice Award (Electronic
Moving Toys & Educational Toys Categories)
Apex Helicopter 2012 KIDS PRODUCT OF THE YEAR AWARD (Educational
Products category)
Apex Helicopter 2012 TOP TOY OF THE YEAR AWARD (Electronic Toys category)
The Segment:
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The marketplace is full of ‘’watch me’’ items that entertain but not educate.
These items engage children for a brief period only to never be played with
again. Worx Toys™ set out to address this issue by creating a compelling
educational experience grounded in traditional play that children can come
back to over and over again.
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Worx Toys™ are a parent driven purchase, these parents are looking for
innovative, unique gift items with educational value but have few options that
offer both traditional playability and educational merit.
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The educational space, dominated by Leapfrog and Vtech has moved almost
entirely into digital content, tablets and cartridge based systems. These
products range from $59-$139 with supporting cartridges upwards of $25
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This landscape is competitive, not only may these products cannibalize each
other but they are also competing with real tablets and electronic devices at
home.
The Worx difference:
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Digital is just one delivery mechanism for content. Kids are naturally inquisitive they want to know
about the world around them and often prefer hands on exploration to the digital experiences.
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The subject of ‘How things work’ emulates many popular websites and television shows.
Worx Toys™ allow kids to explore and understand their favorite subject matter in entirely new ways.
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Try to explain how a car engine works to a 5 year old. Worx Toys™ provides an interactive, visually
based learning tool that allows children to digest complex concepts such as how a car engine works in
a way that is fun and age appropriate.
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Worx Toys™ unique positioning picks up where the competitors leave off, with a target age range and
reading comprehension 5-8 years old.
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Worx Toys™ encourages parent child interaction not independent learning as with most digital
devices. The content becomes a springboard for discussion about the subject matter. This is what
keeps each Worx Toy out of the toy box and in the hands of the child.
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Worx Toys™ use a unique shape code system as a tool for discovery and interaction. Kids love to
figure out codes then see what each codes can do. Not all the codes are revealed in the accompanied
story book, secret codes will be revealed in future books and digital downloads.
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Worx Toys™ can be played with like regular toys, with features such as; remote control functionality,
real working components, opening doors, removable rims, and ‘Program mode’ where children can
use shape codes to program unique light sequences.
Product Line:
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Since every curious kid asks about how things work. Worx Toys™ launched a
revolutionary line of toy vehicles that gives children ages 6+ a clear look inside to
see how things work.
2013 line includes:
Throttle Motorcycle
Journey Space Shuttle
Speedster Race Car
Torch Fire Truck
Apex Police Helicopter
Look through the transparent exterior to see all the vehicle parts come to life.
Children learn about the function of vehicles with the help of the included story
book.
Discover each vehicle part with code-activated lights and sounds and corresponding
storybooks that explain what each part does while taking the reader on an exciting
adventure.
Read the story book to learn about your vehicles and reveal the interactive shape
codes.
Interact with the toy by entering shape codes into the key pad of the vehicle or the
patented Worx storybook transmitter.
Program up to three unique sequences at a time.
Encourage parent child interaction and foster learning in an innovative new way.
Throttle Motor Cycle
($19.99 MSRP)
Main Features:
•Learn about over 10 features of a motor cycle and how they work.
•Enter shape codes into the keypad to see each part come to life.
•Includes interactive storybook.
•Real motorised action, amazing 60mph scale speed
Special Features:
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Active suspension.
Program mode feature lets children program up to 3 unique sequences.
Light Up Functions:
Over 10 features include; working engine, transmission and gas tank, exhaust systems, brakes, tail
lights & headlights.
Accompanying Storybook Title:
Howie’s Volcano Adventure (working name)
Specifications:
Packaging
Batteries
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4 Colour Window Box, spot UV finish, header card.
3AA ( not included)
Quality:
Conforms to both ASTM F963-08 Mechanical Hazard & Soluble Heavy metals
content as well as EN71 regulatory requirements.
Journey Space Shuttle
($24.99 MSRP)
Main Features:
•Learn about over 10 features of a Shuttle and how they work.
•Enter shape codes into the keypad to see each part come to life.
•Includes interactive storybook.
•Real motorised action for rocket away performance
Special Features:
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Includes deployable satellite and robotic arm.
Program mode feature lets children program up to 3 unique sequences.
Light Up Functions:
Features include: propulsion rockets, RCS Engines,. heat shield, robotic arm, fell cells, working elevons,
working rudder, wings, gear, and crew compartment.
Accompanying Storybook Title:
Howie’s Out of this World Adventure (working name)
Specifications:
Packaging
Batteries
-
4 Colour Window Box, spot UV finish, header card.
3AA ( not included)
Quality:
Conforms to both ASTM F963-08 Mechanical Hazard & Soluble Heavy metals
content as well as EN71 regulatory requirements.
Speedster Race Car
($29.99 MSRP)
Main Features:
•Learn about over 15 features of a race car and how they work.
•Enter shape codes into the keypad to see each part come to life.
•Includes interactive storybook.
•Opening doors and removable wheels let children get closer to the action.
•Parent-friendly volume control.
Special Features:
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Opening gull-wing doors.
Removable wheels.
Program mode feature lets children program up to 3 unique sequences.
Light Up Functions:
Over 15 features include; working engine, timing belts, transmission and gas tank, exhaust systems,
brakes, tail lights & headlights, steering, dash, rims, and working suspension.
Accompanying Storybook Title:
Get Ready, Get Set, Race
Specifications:
Packaging
Batteries
-
4 Colour Box
3AA ( not included)
Quality:
Conforms to both ASTM F963-08 Mechanical Hazard & Soluble Heavy metals
content as well as EN71 regulatory requirements.
Apex Police Helicopter
($29.99 MSRP)
Main Features:
•Learn about over 15 features of a helicopter and how they work.
•Enter shape codes into the keypad to see each vehicle part come to life.
•Includes interactive storybook.
•Parent friendly volume control.
Special Features:
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Opening canopy lets children get closer to the action.
Motorized front and rear rotor.
Program mode feature lets children program up to 3 unique sequences at a time.
Light Up/Moveable Features:
• Over 15 working features including; spinning rotor & rear propeller, engine & transmission , steering system,
tail boom, search light and landing gear.
Accompanying Storybook Title:
• Howie’s Out of the Snow Adventure
Specifications:
Packaging
Batteries
-
4 Colour Box
3AAA
Quality:
Conforms to both ASTM F963-08 Mechanical Hazard & Soluble Heavy metals
content as well as EN71 regulatory requirements.
Torch Fire Truck
($49.99 MSRP)
Main Features:
•Learn about over 18 features of a fire truck and how they work.
•Enter shape codes into the vehicles keypad to see each part come to life.
•Includes interactive storybook.
•Enter shape codes remotely via included remote transmitter.
•Opening doors and removable wheels let children get closer to the action.
•Soft rubber fire hose.
•Parent-friendly volume control.
Special Features:
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Full RC function drives forward, backwards, left, right.
Remote motorized ladder.
Soft rubber fire hose.
Program mode feature lets children design up to 3 unique sequences.
Light Up/Moveable Features:
Over 18 working features including animated engine, timing belts, gas tank, exhaust
systems, steering and rims, emergency lights, brake system, tail lights, headlights, and
suspension.
Accompanying Storybook Title:
Howie’s Cook Out Adventure
Specifications:
Packaging
Batteries
Transmitter Batteries
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4 Colour Box
4AA ( not included)
2AAA (not included)
Quality:
Conforms to both ASTM F963-08 Mechanical Hazard & Soluble Heavy metals
content as well as EN71 regulatory requirements.
In store merchandising program
(9125001) Journey Space shuttle
Merchandising support:
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B)
C)
D)
Specialty retail location
Overhead signage
Shelf strips
Floor graphic
Floor display
Contact
Contact details:
Worx Toys
Telephone:
E Mail:
1 (888) WORX-TOY 9679-869
[email protected]
For the curious mind
3/25/2009