“Don’t be a fool, crime is not cool” Mmasabata Mofurutsi ArcelorMittal South Africa Foundation, in conjunction with the Department of Correctional Services and other stakeholders, hosted the Crime Awareness Campaign Cycle Tour from 27 to 30 May 2014. This is the second year that ArcelorMittal South Africa has taken part in this initiative, which travels across Deneysville, Sasolburg, Vereeniging and Evaton. The tour aims to discourage the youth from engaging in criminal activities, thereby reducing crime. It also hopes to highlight the plight of ex-offenders who are affected by the stigma associated with imprisonment and also to prepare them mentally for the many challenges which they will face outside once released from prison. The Department of Correctional Services has introduced rehabilitation programmes to empower offenders with skills and to be easily re-integrated back into the communities. “This initiative will go a long way in promoting the stakeholder involvement in dealing with the social ills within the community, rehabilitation and the re-integration of offenders,” explains Solly Korae, Community Liaison Officer at the Department of Correctional Services. The Awareness Campaign Cycling Tour started at Groenpunt Correctional Facility, and then travelled to Sasolburg Correctional Centre and finally Leeuhof Prison. Seven high schools, LE Notsi Secondary, Nkgopoleng Secondary, KahobotjhaSakhubusha Secondary, Isizwe Sechaba Secondary, Riverside High, Poelano Secondary and Maxeke Secondary were visited, reaching approximately 4000 leaners. Each day the cyclists interacted with the various learners in the communities spreading the message “Don’t be a fool, crime is not cool”. This is the second year that the ArcelorMittal South Africa Foundation has committed to sponsoring the Crime Awareness Campaign Cycle Tour. In 2013, the Company sponsored 20 bicycles, helmets, and gear and placed notice boards at the selected schools. “The ArcelorMittal South Africa Foundation is proud to be part of the Crime Awareness Campaign Cycle Tour that strives to make communities, and especially the youth, aware that crime does not pay. Many of our youth are uninformed about the consequences of criminal behaviour and the effects of drugs, and we deem it necessary to implement awareness campaigns to teach our youth about consequences of such crimes”, says Prudence Masike, Corporate Communications Specialist at ArcelorMittal South Africa.
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