You can’t smell the coffee on the internet. Happy new offline? – Ambiente Blog
26/01/17 16:04
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24.1.2017
You can’t smell the
coffee on the internet.
Happy new ofJine?
We wanted to know where our consumer journey was headed, so we took a look
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around the internet and city centres. The battle between online and ofHine is
ongoing. Take, for example, ‘Amazon Go’ in Seattle, the Prst ofHine supermarket at
which payment is solely by app. Customers check in with a code when they enter and
can then simply walk out of the store with their purchases. A number of clear trends
have come to our attention.
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Whose advice do you trust when it comes to curated shopping?
It’s a great feeling when you Mnd a new favourite thing. The question is, does it suit
your own style? There may be a shortcut to answering this question, so the fashion
industry is currently testing smart mirrors that generate photos and videos. While
they’re still in the shop, customers can post to social media and garner likes for their
About this blog
This blog is for everyone who sees
Ambiente as more than just a trade fair. It
offers a brilliant source of info,
look. But if friends are all too busy to comment right then and there, there are also
inspirations, trends and styles before,
virtual experts who can do it for you. They can even put together unique outMts for you
during and after the event.
online, like on the Modomoto and OutMttery websites.
Search
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You can’t smell the coffee on the internet. Happy new offline? – Ambiente Blog
26/01/17 16:04
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Concept Virtual-Reality-Shopping, Alibaba, buy+
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One Berlin start-up now offers something similar for interiors. If you don’t have time to
leaf through furniture catalogues or study an item’s footprint, interior designers at „99
chairs“ will provide professional suggestions online for your interiors. All that, without
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ever visiting your house – and at a reasonable price. We think it’s an idea with great
potential.
(http://ambienteblog.com/en/the-highart-of-the-teaceremony/) The high
art of the tea ceremony.
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The Store, Berlin
Online or ofHine? Why not both?
Consumers love the process of gathering inspiration to shape their lifestyle. It doesn’t
matter whether this comes from a concept store, information on a website, or a tweet
about new colourways. What matters is that the consumer feels understood. It’s
(http://ambienteblog.com/en/nicolettenaumann-zeigt-ihrelocal-heros/) Nicolette
Naumann shows us her
local heroes.
(http://ambiente-blog.com/en/nicolettenaumann-zeigt-ihre-local-heros/)
irrelevant whether this comes from chatting in a shop or over the internet. Three
quarters of consumers want to continue shopping in bricks-and-mortar stores in
future. And over half the major online retailers also operate such stores IRL
(blogspeak: ‘in real life’). The digital world has actually increased demand for overall
experiences addressing all Mve senses. That’s where bricks and mortar can really win:
with go-to locations, e.g. pop-up stores, interiors that demand to be Instagrammed or
tangible additional services.
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You can’t smell the coffee on the internet. Happy new offline? – Ambiente Blog
26/01/17 16:04
Némeau, Lévis, Canada
The store: so much more than a space for selling
Intelligently designed shops are increasingly hybrid places that bring together different
aspects in the same location: the aesthetic surprise and the everyday, shopping and
attending a workshop, inspiration and moments of wellbeing. Although products are
available practically all the time online, encounters with experts are thinner on the
ground. However, it is possible to experience a wine seminar with a sommelier at a
Mrst-class restaurant – or perhaps attend a workshop with a chef from an online
baking show, demonstrating how that Mve-layer cake really works.
10 Corso Como, Milan
The sharing economy: are you a user or still an owner?
Why spend good money on something you only need occasionally? That’s the nowfamiliar principle behind car sharing und co-working. So why not extend the sharing
economy to washing machines and home trainers? Otto-Versand is launching this
idea. Customers at ‘Ottonow’ can use major household appliances and sports
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You can’t smell the coffee on the internet. Happy new offline? – Ambiente Blog
26/01/17 16:04
equipment on a monthly basis, and drop them off again when they’re no longer
needed. We wonder what’s next, rental fondue sets for the weekend or perhaps a
shared lawnmower?
Adidas
Mainstreaming green
Natural resources are Mnite and need protecting – a concept that received backing in
2016 from FC Bayern Munich. At their home game against Hoffenheim, players wore
jerseys made of recycled marine plastic waste. Besides the PR boost, this campaign
shows just how mainstream sustainability has become. Adidas has taken this one
step further with a shoe also made from waste from the oceans. After a limited edition
run, the ‘Ultraboost Uncaged with Parley Ocean Plastic’ has now been in mass
production since November 2016. This is consumption that cleans up the sea, and is
also absolutely fabulous. Will 2017 bring more of the same?
Quality over price
More and more, people are looking for items that have been produced with care –
across all market segments. And as the the millennials reach adulthood, they are
playing an increasing role here. This target market has a lot of consumer experience
behind it and now wants products that last.
What next?
Consumers expect a lot from 2017: services that make our everyday lives more
comfortable and beautiful, options and choices at all stages of the purchasing
process, and a seamless transition between online and ofJine shopping. Simple? Well,
when an idea or product is relevant and credible, people are prepared to pay
accordingly.
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Tags: Consumption (http://ambiente-blog.com/en/tag/consumption/), sustainability (http://ambienteblog.com/en/tag/sustainability/)
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