Social Sync
POWERED BY THE 4C INSIGHTS AFFINITY GRAPH™
Could your social
ads use real-time
moments to boost
KPIs?
TV has a halo effect on digital channels as 85%
of consumers use other devices when watching
TV* and ROI increases when TV and digital
campaigns are integrated**. Trigger social ads
in real time using live TV, sport, and weather
moments.
*eMarketer 2017 ** Accenture 2016
INTEGRATE YOUR
CHANNELS
Increase ROI by using the mass
reach of TV to build awareness,
and the precise targeting of Social
Sync to drive response.
MAXIMIZE
EFFICIENCY
TRIGGER ADS IN
REAL TIME
Employ granular targeting
controls that effectively scale
across all the six major social and
mobile advertising platforms.
Activate social ads within minutes
of real-time data triggers from TV,
sport, or weather sources.
RESULTS ACROSS THE FUNNEL
For brands, the ability to sync
digital messages with real-time
moments fosters relevancy. It
provides connected context to
social experiences, which can
be a game-changer in driving
results. 4C is at the forefront of
these market trends.
 24%
 26%
CTR
 13 %
TIME ON SITE
 26 %
CPC
 6%
BOUNCE RATE
LEAD VOLUME
 15%
CPL
Read the complete SAP and
Resolution Media case study
online at 4Cinsights.com
SCOTT SHAMBERG, PRESIDENT, US, PERFORMICS
VISIT 4CINSIGHTS.COM OR FOLLOW @4CINSIGHTS
U105 240317
Social Sync
POWERED BY THE 4C INSIGHTS AFFINITY GRAPH™
TV TRIGGERS
•
TV Ad: Brand
•
TV Ad: Product
•
TV Ad: Product Category
•
TV Ad: Product Sub-category
•
TV Ad Break
Twitter only
•
TV Program
WEATHER TRIGGERS
•
Temperature
Above, below, between
•
Rain, snow, sleet, hail
Light, medium, heavy
•
Severe weather alerts and warnings
Flood advisory, hurricane watch, etc.
SPORT TRIGGERS
•
Player, team and game moments
•
Professional Leagues
NFL, NBA, MLB, UFC, Nascar, NHL
•
College Sports
NCAA Men’s Basketball, NCAA Football
•
Soccer
FIFA, UEFA, CONCACAF, CONMEBOL,
AFC
To begin increasing ROI and
syncing ads with real-time sport,
TV, and weather moments, get
started with 4C Social Ads.
Single sign-on, self-service technology for Facebook,
Instagram, Snapchat, Pinterest, Twitter, and LinkedIn
Advanced targeting and campaign tools with a
simple, familiar workflow
VISIT 4CINSIGHTS.COM OR FOLLOW @4CINSIGHTS
U105 240317