When different ideas come
together, unique experiences are
created and change is made.
A 24/7 pioneering space to
network, snooze, swim, nibble,
mingle, workout and hang out.
experience change
3
Welcome to Ven
Contents
Introducing Ven
4
International Context
8
Park Inn by Radisson Hotel
10
Excellent Accessibility
13
Meeting High Visitor Demand
15
Answering Local Needs
16
Now Is The Time
17
The Ven Experience
21
The Ven Opportunity
25
Contacts
27
Contents to
be updated
experience change
4
Introducing Ven
Ven is a unique business
and entertainment complex.
A true first for Amsterdam.
When it opens its doors in 2016, Ven will be the first of its kind in
Amsterdam and will be a major addition to the city. A true 24/7
work and play development designed to attract experienceseekers from around the world.
Ven is optimally located for both global and local visitors and
is situated in one of the most accessible locations in the city with
direct links to the city centre, Schiphol Airport and Amsterdam’s
surrounding towns and cities.
From the moment guests wake up, to the minute they go to
sleep, business and leisure can be merged seamlessly into one.
The day can start with a refreshing swim in the pool or a tough
workout in the gym, a networking session in the convention
area followed by a business lunch in the sunny piazza.
In the afternoon, guests can unwind in the spa, foodies can
indulge in the restaurant, then watch the sun go down over
Amsterdam with a cocktail in hand from the rooftop bar,
go all-in at the casino or hit the club until the early hours.
experience change
6
Introducing Ven
A 45,000 sqm mixed-use
complex offering the widest
spectrum of work and play
facilities under one roof.
Ven represents the coming together of international and local
operators collectively empowering each other to create
a unique offering.
Ven encompasses an international convention hotel operator,
the Carlson Rezidor Hotel Group under the Park Inn by Radisson
Amsterdam City West Hotel, a casino, fitness & spa, restaurant,
rooftop bar, extended stay concept, meeting facilities and more.
All rotating around the central sun-kissed piazza, the beating
heart of the complex.
Ven’s distinctive architecture is highly visible from the street,
highway and train. The complex is unique in many ways,
from its blend of work and play facilities, to the vibrant interior
designs by Karim Rashid and the ever-changing experience
it holds within.
Space is still available within the multi-use complex and
discussions are still open and flexibile regarding their use.
7
Park Inn by Radisson
Amsterdam City West Hotel
28.000 m²
Extended
Stay Concept
3.389 m²
Rooftop Bar
681 m² +
98 m² Terrace
Parking
Piazza
Cycle Path
Direct to City Centre
Casino
4,750 m²
Juice Bar
Available Space
773 m²
Spa
402 m²
Restaurant
981 m² +
500 m² Terrace
Fitness
386 m²
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8
International Context
“This complex could
help Sloterdijk become
the next Bilbao.”
Christine Boland
International Trends Analyst
Ven will introduce a global hub full of life, energy and colour
into an underdeveloped area of the city that is already gathering
momentum, offering enormous untapped potential.
As a catalyst for regeneration of this key location,
the complex will help ignite positive change for
the community, city and beyond.
The complex mirrors recent celebrated examples of other
redevelopments of this kind in leading cities around the world.
Amsterdam is ready to enjoy a complex of this kind, just as other
international cities have done.
Ven will be a destination in itself, offering a unique
multi-layered experience under one roof that is not
available elsewhere in the city.
9
1
Spain - Bilbao
The spaces once used by
the shipyards are now
riverside promenades,
open-air art galleries,
new thriving districts
and business zones. 2
2
London - Shoreditch
A mixed-use development
that will transform this
underdeveloped area
of London, mirroring
the success of Canary
Wharf in the 1990’s.
Architects: EllisMiller
3
1
3
Kuala Lumpur - KL Gateway
A mixed-use integrated
residential, retail, and
commercial development
designed as a green oasis
in the bustling city centre.
Architects: 10 Design
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Park Inn by Radisson Hotel
“Park Inn by Radisson and Ven
are a perfect match: both welcome
young and youthful customers.”
Wolfgang M. Neumann,
President & CEO The Rezidor Hotel Group
The Park Inn by Radisson hotel at Ven will be Rezidor’s newest,
flagship convention hotel comprising 28,000 sqm and offering
almost 500 rooms. Park Inn by Radisson is a colourful, dynamic,
mid-scale hotel brand designed for modern social travellers.
Providing a hassle-free and easy hotel experience at over 210
hotels across the globe.
The hotel’s convention expertise means that it is excellently
placed to answer the needs of the growing number
of conventions the city currently attracts (+12% 2014).
Current estimates forecast 120,000 unique hotel guests
and 50,000 conference attendees in the first year of opening.
Ven’s unique multi-functional experience will not only answer
the growing needs of business and convention guests to mix
work with play, but their partners’ needs too. This is important
as recent research reveals that more than 50% of business
travellers bring a family member or partner with them.
11
Lobby
Artist impression
“At Ven, I want visitors to see something
they’ve never seen before. I want
them to be in awe, inside a sensual
kaleidoscopic space.”
12
Karim Rashid,
International Industrial Designer
The hotel interiors have been designed by world-renowned
designer Karim Rashid. Karim is one of the most distinctive
designers of his generation, famed for his expressive use
of vibrant colours in all-encompassing creative design
experiences. As the holder of hundreds of prestigious
international awards, Karim’s success in the world of
design is legendary.
1
1
Karim Rashid
2
2
Guest Room
Final design
experience change
13
Excellent Accessibility
Ven is optimally located for global
and local visitors with direct links
to airport and city centre, whether
by car, train, tram, bicycle or foot.
The complex is a 1-minute stroll from the Sloterdijk train
station, upgraded in 2013 and the second largest train
station in the city, enjoying over 50,000 travellers each
day. Sloterdijk station is just one train stop from Centraal
Station and one stop from Schiphol Airport. The recent
opening of the new A5 highway has greatly improved
accessibility and attracted new investment in the area.
A5Highway
A10Highway
Exit
Sloterdijk, Westpoort, is the largest industrial area of
Amsterdam and the second largest in the Netherlands,
just south of the Western Harbour area of the city and
very favourably situated in the middle of the De Bretten
nature reserve. Ven is adjacent to all the tranquil
natural greenery and beauty of the city’s famous parks
and canals. Guests can enjoy a beautiful bicycle route
through Westerpark that connects Ven to the city centre
in just 10-minutes.
TrainStation
1minwalk
A10Highway
Exit
CyclePath
Direct
tocentre
TrainStation
1minwalk
CyclePath
Directtocentre
Westerpark
5mincycle
Houthaven
8mincycle
JordaanCanals
10mincycle
CentraalStation
5mindirecttrain
DamSquare
15mincycle
SchipolAirport
10mindirecttrain
Vondelpark
20mincycle
experience change
15
Meeting High Visitor Demand
+11
+12
%
%
Tourists
Conventions
erof
visitorsin2014.
Increased
international
and domestic
visitors.
+12
as
ed
nu
International
Visitors
re
Ven is uniquely positioned to meet the broader needs
of Amsterdam’s increasing numbers of visitors from both
the leisure and business sectors, united in their search
for multi-layered experiences.
mb
%
Bleisure travellers are the new breed of business traveller,
increasingly seeking to combine work with play. 80% of
business travellers are in favour of mixing more leisure into
trips. Nearly half of business travellers add personal days
to their trips.
In
c
experience change
16
Answering Local Needs
Ven is also uniquely
positioned to meet
local demands.
Whilst growth predictions are strong for Sloterdijk, the area
is currently underdeveloped. There is high demand for
more facilities and ‘life’ to be added to the area, to cater for
the 230,000 inhabitants of Amsterdam West and 50,000
employees commuting to the area daily.
Recent research (March 2015) conducted amongst business
owners and workers in the area has identified a pressing
need simply for ‘somewhere to go for lunch or a drink after
work’ in addition to the several other key needs such as
a fitness facility and optional spaces for off-site meetings
and business entertainment.
“The area needs more restaurants or cafés, rather than just
going to the supermarket and somewhere where you can
have some drinks after work.”
“What I would really like is a gym, so you could workout
before work.”
“It would be great to have somewhere you can take business
clients, where there’s some life and atmosphere.”
experience change
Now Is The Time
“There is a sense of real potential
in Sloterdijk. The area is ripe for change,
just like the Zuidoost was 5 years ago.”
Martijn Braamhaar
Amsterdam Local Government
In 2016, Ven will add new energy to an underdeveloped area
that is ripe for change and already gathering momentum,
interest and buzz.
Support for the regeneration of Sloterdijk is palpable, from
city council, community and new investors flooding in. In 2013,
residential development was approved for the area for the first
time in 30 years and 2,000 new homes are currently planned.
Since the beginning of 2015, Sloterdijk has transformed from
a static market to a thriving development. Several owners of
large buildings are investing in renovations and are already
attracting new tenants and significant investment is being
made in the area’s public spaces by the local government.
Sloterdijk is a dynamic emerging business environment, offering
huge potential growth opportunities. It has over 2,000 different
businesses, more than 50,000 employees, key government
institutions and a larger variety of 3-4 Star Hotels.
“This is not just a place for tourists,
but for all Amsterdammers.”
Parool, ​Amsterdam’s biggest newspaper, April 2015.
Sloterdijk’s Main Companies And Hotels
Elsevier
Telegraaf
MediaGroep
HotelIbis
CityWest
DPAGroup
Bouwinvest
Meininger
HotelCityWest
PCHooftGroep
UWV
TrainStation
WarnerBros.
Entertainment
Simyo
FNV
HolidayInn
Express
Ortec
Finance
Belastingdienst
KPN
Align
Technology
MicrosoftFinancing
International
Diageo
GVB
EigenHaard
Regus
Golden
TulipHotel
experience change
19
Now Is The Time
Amsterdam is a growing,
thriving, international destination.
Last year, 139 new international companies established
offices in the Amsterdam Metropolitan Area, bringing with
them thousands of new jobs.
Amsterdam’s outstanding digital infrastructure attracts
businesses with technologically innovative ideas. The city is
dedicated to improving opportunities for dynamic start-ups,
entrepreneurial companies and international talent.
1
Amsterdam West in particular has seen a huge resurgence.
There are restaurants, bars and original pioneering creative
business concepts popping up rapidly. Including an old
tram depot being reborn into a unique food hall, a hugely
popular food-truck festival in Westerpark, old train carriages
transformed into a place to stay and a light festival which
illuminates the city in a truly original way.
Westergasfabriek is a redeveloped factory site and only a
5-min bike ride from Ven. The beautiful 14-hectare city park that
surrounds it provides an urban oasis in the centre of Amsterdam
and hosts many festivals and events throughout the year.
For example, Pitch Festival, a two-day music festival which
mixes live bands, DJs and VJs and attracts over 20,000 people.
Other successful urban rejuvenation projects in the area
include Kolenkit and the Houthaven, which are reviving the
community and attracting a younger generation bringing
with them new creativity, life and energy.
Amsterdam’s spirit of revival has never been stronger,
so seize the business opportunity while you can.
1
Rolling Kitchens Festival
Westergasfabriek
Photography by Jasper Faber
2
2
Foodhallen (De Hallen)
Renovated tram depot
20
Amsterdam Light Festival
Photography by Janus van
den Eijnden
experience change
21
The Ven Experience
1
Imagine an ever-evolving space, where
walls curve and lines blur. Where late
nights meet early mornings. Where the
kings of keynote can meet small-talkers.
Where global investors mix with local
inventors. Where fitness freaks meet
tech geeks. And where culture vultures
meet a visual feast.
Ven delivers what the emerging ‘experience-seeker’ is looking for:
an ever-changing, inspiring creative environment. From the
undulating curves of Ven’s architecture to the fluid vibrancy of
Karim Rashid’s interior designs, Ven provides a shape-shifting,
flickering social atmosphere that refuses to be pinned down.
Ven is where you can work, snooze, munch, chat, swim, network,
nibble, mingle, do business, worship the sun, hang out, go for a
run and sweat it all out.
2
1
Gym by Karim
MyBrickell Miami
2
Spa by Karim
nhow Hotel Berlin
Photography by L Roth
3
3
Restaurant
Artist impression
22
Restaurant Lounge
Artist impression
experience change
23
The Ven Experience
The colourful design of the interior will
flow seamlessly to the outdoor space,
creating an open, informal and creative
atmosphere.
Ven has many outdoor facilities which can be enjoyed on
many different levels; from the piazza all the way up to the
rooftop bar and restaurant.
1
The piazza lies at the core of Ven. Embraced by curved
mirrored walls, this open circular space is a natural sun-trap
which some say feels 10-degrees hotter than the rest of the
city on a sunny summer day.
Ven’s rooftop bar and open-air restaurant also offer guests the
opportunity to soak up the sunshine while enjoying a meal or
watching the sun go down over the city centre and harbour
with a refreshing drink in hand.
Whether visitors are relaxing outside, worshipping the sun or
being active outdoors, they can enjoy Ven’s open and informal
creative atmosphere.
The cycle path is a key artery connecting Ven with the city
centre and is another way guests can extend their enjoyment
of the outdoor.
1
Piazza
Artist impression
2
2
Rooftop Bar
Artist impression
24
Restaurant/Gym Terrace
MyBrickell Miami
experience change
The Ven Opportunity
Unique
Experience
The first complex of its kind in Amsterdam. A pioneering
spectrum of facilities, delivering a truly unique experience,
rotating around a central sun-kissed piazza.
High
Demand
Meeting the high demand of growing numbers of visitors
and convention attendees arriving in the city, seeking original
experiences and opportunities to blend work and play.
Park Inn by Radisson Hotel will attract the growing international
convention trade, increasingly drawn to the city. Ven will answer
the pressing local demands for amenities.
High
Traffic
500,000 unique visitors are forecast from hotel and casino
alone. 50,000 local employees pass through Sloterdijk each
day. 230,000 inhabitants in Amsterdam West.
Management
Umbrella
An international and local team of operators collectively
empowering each other, blending services that complement
one another and creating a unique offering. Gaining support
from the overall brand and management umbrella.
Excellent
Accessibility
Ven is a unique destination and optimally located for global
and local visitors with direct links to the airport, city centre and
Amsterdam’s surrounding towns and cities, by car, train, tram,
bicycle or foot. Perfectly located, Ven sets the platform for a real
business opportunity.
experience change
Contacts
Media/Press Contact:
Tali Bielski, Omnam Investment Group
Email:
[email protected]
Ven Address:
La Guardiaweg 5, 1043DE,
Amsterdam, The Netherlands
Commercial Information:
Colliers International Agency
Telephone:
+31 (0) 20 540 5520
Email:
[email protected]
Address:
Buitenveldertselaan 5, 1082VA,
Amsterdam, The Netherlands
Sources
Colliers Amsterdam Hotel Market Factsheet Q1 2015
The Brave New Now-Global Trends & Key Influencer Research 2015
The Brave New Now-Ven Visual Identity (Pery Burge Photography)
Amsterdam Marketing-Amsterdam as a Convention Destination 2014
Amsterdam Gemeente Bureau of Research and Statistics 2014
Amsterdam Gemeente Tourism Factsheet Oct 2014
Christine Boland International Trends Analyst
Skift Megatrends Defining Travel in 2015
The Bleisure Report 2014
Brochure: V1.0
27