Marketing Dynamics
Chapter 42 What Is Selling?
Tools:
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These instructions accompany the interactive
E-Flash Cards online at www.g-wlearning.com
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Sales made from one business
to another business; also called
field sales, industrial sales,
organizational sales.
business-to-business sales
(B2B sales)
Marketing Dynamics ● Chapter 42 What Is Selling? ● 01 of 13 E-Flash Cards
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Office equipped with a large
number of telephones
call center
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Sales to the final consumer,
includes store and nonstore sales;
also called retail sales.
consumer sales
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inside sales
Selling that is done from the
seller’s place of business.
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Process of finding customers and
then influencing them to buy your
product.
order getting
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The recording of orders.
order taking
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Selling that takes place outside
the seller’s place of business;
salesperson often goes to the
customer’s home or place of
business; includes trade shows.
outside sales
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personal selling
Process of helping customers find
solutions to problems created by their
needs and wants; the salesperson
and the customer communicate in
person, over the telephone, or over
the Internet in real time.
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Sales to the final consumer;
usually refers to store sales
but may include nonstore
sales to consumers; also called
consumer sales.
retail sales
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A series of steps that a salesperson
goes through to help the customer
make a satisfying buying decision.
sales process
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Salespeople in B2B sales, sales
reps for short.
sales representatives
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sales support
People behind the scenes who help
sales representatives.
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Personal selling done over the
telephone.
telemarketing
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