Conference on transformation and challenges in people management
Conference “... And now that we have undergone
transformation, what are the new challenges in
people management? Organized by APD and
People Excellence.
[Press note, Madrid, March 28th 2014].
Indicators of an optimistic economic
recovery scenario are now more numerous
leaving behind those moments when the
adoption of decisions full of adjustments
took up day-to-day business of companies.
In this new scenario many companies
have made their most to do their
homework and transform themselves into
more
efficient
and
competitive
organizations. But what are the new rules
of the game that they will have to
incorporate from now on?
Are companies and teams ready to face this new environment? What
will be the leverages that organizations will have to use to successfully
achieve the challenges associated to their transformation processes,
guaranteeing the highest impact on results?
These are the issues that focus the conference “…And now that we have
undergone transformation….what are the new challenges in people
management?” organized by APD and People Excellence, where CEOs and
HHRR directors of reference companies have spoken about two key pillars for
transformation: people and organizational efficiency.
In his presentation, Santiago de Miguel, CEO of People Excellence, has
claimed that organizational transformation is “the key of their
competitiveness” and has reminded us of the difference between
adaptation and transformation; “to adapt to something is to survive and to
transform oneself is to remain being competitive”. “Transformation –to the
best of his knowledge- is a process whereby a Company substantially
modifies the way it does things to efficiently respond to its environment”.
Javier Cuesta, Chairman of the Spanish National Post Service, has
inaugurated the conference with a speech on opportunities in the new
economic and corporate context describing the transformation process of
this organization with some key pillars such as operational efficiency,
organizational development, innovation or people. “No matter how much
effort we make on HHRR, it will never be enough”.
The conference has run along three roundtables. In roundtable one,
Sebastián Muriel, Vice-president of Corporate Development of Tuenti,
José Ma Cervera, General Director for Spain and Portugal of Makro and
Luis de Torres, General Director for Spain and Portugal of Sodexo have
discussed the different strategic priorities in the transformation of
companies.
Roundtable two, “First pillar for transformation: organizational efficiency”
was attended by Rafael Gómez, Director of Human Resources of
Syngenta, Ana Lara, Director of Human Resources of Diageo, Susana
Sierra, Director of Human Resources of JTI Iberia and Begoña Trasancos,
Director of Human Resources of Amadeus España. As they all explained,
transformation implies evolution towards new ways of doing things. It is
possible to evolve with the same people, “you only need a plan to do so”.
This roundtable has also presented the value of the different behaviours,
of communication with employees and of the measurement and follow-up
of transformation processes.
Roundtable three, “Second pillar for transformation: people” has dealt with
two issues: talent and leadership and culture and values. This roundtable
was attended by Gabriel de Diego, Director of Corporate Culture of
Telefónica, Óscar Rivera, Executive Development and Cultural
Transformation Manager of Grupo CMI and Luis Meseguer, Director of
Corporate Human Resources of Sanitas.
According to Pablo González from People Excellence, nowadays it is no
longer important to attract and retain talent: “The key issue regarding
talent nowadays is its correct identification and its role to achieve
organizational transformation”
Contact: Rosa Sagarna. [email protected] 91 801 39 82