Dave:
Speaker2:
Dave:
Ifyou'rearegularlistening,you'veheardmesharemylistoftoptenbiohacks.Let'stalk
aboutnumbernine;funhacksforthebulletproofmind.Itmaysoundweird,buthanging
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BulletproofRadio,astationofhighperformance.
You'relisteningtoBulletproofRadiowithDaveAsprey.Today'scoolfactofthedayis
thatthere'salotoftalkabouthempversusmarijuanatheseday.Actually,Iamgoingto
shareacoupleofcoolfactswithyouthatarerelevanttotoday'sshow.Bothcomefrom
thesameplant.Botharefromthesamegenuscannabis,andtheyareboththesame
speciessativa.
Doyouknowthedifferencebetweenthetwo?It'sjustonegeneticswitchthatwasonly
discoveredin2011attheUniversityofSaskatchewan.GoCanada.Thebiochemistfound
thatgeneticdifferentiationthatallowsmarijuanatohavethepsychoactiveproperties
thathempdoesn't.Hempdoesn'tproducetheenzymecalled"TCHA."That'saprecursor
toTHC.Ifyoulookatmarijuanaplants,theymakeTCHA,andtheydonotproduce
CBDA,whichiscannabidiolicacid,awordthatInevercansayverywell.Thatwhatwe're
goingtotalkabouttoday,whichisbasicallyaCBDoil.
BeforeIgetintotheshow,whichIdefinitelydidalittleforeshadowingon,youmight
havenoticedwe'regoingtobetalkingaboutCBDoil,butwe'regoingtotalkabout
anotherkindofoilfirst.
Here'sabigannouncementforyoutoday.Well,actually,it'sasmallannouncement,like
threeouncessmall.Afterreceivingliterallythousandsofemailsfrompeoplerequesting
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isfinallyrollingoutatthree-ouncetravelsizebottle.Theyareportable.Theyarespillproof.TheyareTSA-friendly.Theycomeinjustunderthethreepointfour-ounceliquid
theymadeforairplanes.That'sreallyimportantforsomeonelikemewhotravelsover
100daysoutoftheyear.
Inordertocelebratethekick-offofthenewthree-ouncebottleofBrainOctane,Iam
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mobilephone,andthenrespondwithyouremailaddresstogetaspecialcouponcode
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intheUS.Again,justtexttheword"BPRadio"tothenumber38470.That'snumber
38470,andreplywhenyougetatextbackaskingforyouremailaddress,soIcanemail
youthecodeforafreebottle.
Iactuallystartedcarryingsixofthesebottlesinmyquart-sizeziplock,andit'sstillcarry
onlegal.Infact,Itookitupto22thousandfeetaltitudeinmyatmosphericpressure.
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BPR-JoelStanley
Page 2 of 19
Joel:
Dave:
Joel:
Dave:
Joel:
Today'sguestisJoelStanley.He'stheCEOofCharlotte'sWeb,oneofthepioneering
hempoilextractcompaniesthat'strailblazinginthemedicalcannabisindustry.Joeland
hisbrothersJessie,John,Jordan,Jarred,JohnandAustin.WhyAustindoesn'tstartwith
a"J,"Idon'tknow,butman,I'mgoingtohavetoaskthis,Joel.They'veearnedthe
reputationforbeingthetopcannabisbreedersandcultivators.We'retalkinglikeweeds
level,except,well,real.
They'vebeenfeaturesonNationalGeographic,Time,CNN,NewYorkTimesandabunch
more.Theycreatedsomethingcalled"TheRealmofCaring,"whichisanon-profitthat
providescannabiseducation,fundingforstudies,andhelpsfamilieswithaccessto
cannabistreatment.WhenIsayithelpsfamilies,Imean,therewereabout15,000what
theycall"medicalrefugees"whomovedintheUStogotoColoradoinordertoget
accessmostlyfortheirsickchildreninordertogetaccesstoJoel'soilfromCharlotte's
Web,whichisprettyamazing.
Today,Joelandhisbrothersrungreenhouses,dispensariesandlabsthatproducetheir
hempproducts.They'vemadeabigdifferenceforalotofpeople,andthat'swhyI've
hadthemon.Joel,welcometotheshow,man.
Thankyouforhavingme,Dave.Iappreciateit.
Whatdidyouthinkofthatintro.DidInailitordidImisshalfofthecoolstuff?
No.Thatwasgreat.Thatwasgreat.Iffact,thatwasflattering.Yourquestionabout
AustinbeingtheonlybrotherwithoutaJname,hisfirstnameisactually"J."Period.Not
J-A-Y.It'sJ.AustinStanley.There's11ofustotal,sevenboys,fourgirls.Theynamedall
theboys.Iguess,atsomepoint,myparentsjustsaid,"What'shisnextname?,"andthey
justsaid,"J.Period."
Inamedmykidsallstartingwith"As."Kindofasimilarwayofthinking,IrealizethatI
onlyneededthreeletterstospellmywife'snameandbothofmykid'snames,because
I'macomputerscienceguy,highcompressionratioformyfamily'sname.The14people
wholookatcompressionrationsarelaughingrightnow.It'sgoodtoplaywithyour
family'sname.Moreimportantly,andmoretothepoint,whatmadeyougetinto
medicalcannabisasopposedtojustgettinghigh?
Youknow,Iactuallywasn'tabelieveraboutsixmonthsbefore.Thisishardtoadmit.
AboutsixmonthsbeforeIgotintotheindustrywithmyyoungerbrothers,myolder
brotherhadstartedthefirstdispensarymedicalcannabisdispensaryinthecityof
Denver.WhenIheardaboutit,Ijuststartedlaughing.Ijustdidn'tseecannabiswhatI
calledatthetime,ofcourse,"marijuana"asbiginmedicine.Ithinkthatitwasan
excuse.
Bythesametoken,itwasnotinprohibition,andsoIwasn'tagainstit.Ijustdidn'treally
understandit.IflewbacktoColorado.Atthattime,IliveinTexas.Ihadtogoseehis
dispensary.Asluckwouldhaveit,thefirstthreepeoplethatImetwhowalkedthrough
thedooraftermewerecancerpatients,stagethree,stagefourtypecancergoing
BPR-JoelStanley
Page 3 of 19
Dave:
Joel:
Dave:
Joel:
throughsevereroundsofchemotherapy.Igottheirstory,andthatimmediatelychange
mymind.I'veneverthoughtofsomethingwhatwecallthe"munchies"asbeing
therapeuticwhenit'sextremelytherapeuticwhensomeonecan'teat,can'tholdfood
down.Thatwasmyfirstsellingpointonmedicalcannabis.
IwentbacktomyjobinTexasandstartedreadingaboutit,startedpumpingthrough
PubMed.Ilookedatalloftheseresearchpapers,andIcouldn'tbelievehowmany
researchpapershadbeenwrittenonthetopicofcannabis.Attheverybeginning,we
foundthisfunnyword"cannabidiol",abbreviated"CBD."That'salotofwhatwe're
talkingaboutheretoday.
Youhavestudiesshowinganeuroprotectivebenefits,studyshowinganti-inflammatory,
studyshowingthatitcouldpotentiallytreattheunderlyingdiseaseofcancer.Thisis
extremelypromising,butwhenyoulookintocannabidiol,youseethisisnonpsychoactive,notlikeTHC,whichisthepsychoactivecannabidiolweallassociatedwith
gettinghigh.Cannabidiol,CBDdoesalotofthesamethingsthatTHCdoeswithoutthat
euphoriceffect.
Someofusdon'treallylikesmokinghighTHCcannabis.Ipersonallydon't.Itdoesn'tjive
withme.Manypeoplebenefitfromit,butsomeofuswouldliketoenjoythisplant
withoutgettingskyhighorparanoidorwhateverhappenstouswhenwesmoke.Some
peoplehavefits,somepeopledoesn't.Westartedbreedingforit.
Iwentonapodcastonce.Thehostofthepodcastwasstonedoutofhismind.Itwas
like,"Here.Havesome."I'mlike,"I'msorry.IwanttobecoherentwhenIoffer
somethingtoyouraudiencehere.Ijustcouldn'tdoit."Likeyou,THCisnotmydrug.Like
CBDoiliscool,butTHC...I'vealwaysbeensupportingpeoplewhenitworksforthem,
butman,Idon'tdowellonhighdosesofthatstuff.Ijustgettired.
I'mthesameway.Iactuallytendtofreakoutalittlebit.Therearesomepeoplewhoare
sofunctional,andyouarejustlike,"Howareyoudoingthat?"It'swhenpeopleget
throughtheirdaywiththat.Imean,whethertheyhavea...Theymayhavean
endocannabinoiddeficiencyorsomethinglikethis,anditjustseemstobalancethem.
Someofus,Ithinkit'sabout15%ofussofarthathavebeenabletotellthatitdoesn't
jivewiththemorprobablybetteroffwithoutthepsychoactivesideofcannabis.
Idon'tmeantointerruptyouthere,butIwasjustcomparingwhereIwouldbedisabled
ifItookthreeorfourhitsofreallystrongstuff,andthentrytogiveacoherent
interview.Ijustwouldramble,butotherpeoplewouldn't.What'sgoingonthere?Digin
onthataboutchemicallytotheextendyouknow.
Wehavetwospecificreceptorsinsideourbody,maybemore,buttwothatweknowof
called"CB1"and"CB2"receptors.Thesearecannabinoidreceptors.Cannabinoidare
onlymadebytwothingsontheplanet,that'sourbodies;mammals,andthoseare
called"endocannabinoid."Thenthecannabisplantmakesphytocannabinoids.THCisa
cannabinoid.CBDisacannabinoid.
BPR-JoelStanley
Page 4 of 19
Dave:
Joel:
Dave:
Joel:
Mostofthecannabinoidarenon-psychoactive.Wecangetthemfromhemp,whichwill
gointo.Mentioningheendocannabinoidsystemisveryimportant,becausethisisan
infantscientificdiscovery.1994waswhenwefoundoutaboutthesystemthatthis
systemisintegraltoeveryothersysteminourbodies.It'skindoftheregulatorofthe
regulators.
ThoseCB1,CB2receptorsarefoundatalmosteverycellinourbodyprolificthroughout
ourcentralnervoussystemthroughoutourbrainstem,andtheninourgut.That's
anotherimportantplacewherewefindCB2receptors.
CBDandTHCandthenthevariouscannabinoidsdoverydifferentthingsatthese
receptors.Whiletherearestillalotofresearchtobedone,unfortunately,the
prohibition,alsoaprohibitiveresearch,weatleastunderstandthatCBDisdoing
amazingthingsatthesereceptorsitesformanypeople.Imean,asyoumentioned,we
haveonetimewaitinglistof15,000peoplewiththousandsandthousandsofpediatric
epilepsy,autism.Now,weseealotofParkinson's.
Researchhasn'tbeendonetoactuallymakeaclaimonthesethings,buttheanecdotal
evidence,andthereportswegeteverydayarejustphenomenal.Westartedtolookat
thisandsay,foraguylikemewhodoesn'tenjoyTHC,nowIcanenjoythecannabis
plant,thosehealthbenefitswithoutgettinghigh.Westartedtolookatitandjust
explorewhatcanthesecompounds,especiallythenon-psychoactiveones,theonesthat
arelegal,whatcantheydoforeverydayhealthforpreventativemaintenance,because
theyarehelpingsomanypeoplerightnow.
BecauseyousellCBDoil,youareusingthecarefuldanceoflanguagewhere...Isit
thingslikemaintainproperhealthandalltheother...Idon'tknowifIshouldreallysay
this.Idon'tswearthatoften,butIwillsayalltheotherbullshitthatisrequiredwhen
yousellsomething,Ihaveasimilarproblemwithcoffee,whereIamnotallowedtosay
mostofwhatcoffeedoes,becausetheyIwouldbemakingclaimsthatwouldbe
consideredtobepharmaceutical,soI'mlike,"Coffee,it'slikeblackandstuff."I'm
allowed...
Youknowthedrill.
Iknowthedrill.Forpeoplelistening,whenyoucareenoughaboutsomethingto
becomeanexpertandthenjuststartmanufacturingit,therearegagorders.I've
actuallyhadpeoplesayflatout,youhavelefttherealmoffreespeech.Youarenowin
therealmofcontrolledspeech.Thisisfromagovernmentregulator.YouandIareboth
inthisinterviewifwetalkaboutourownstufflimitedaboutwhatweareallowedto
say.IcansaywhatevertheheckIwantaboutCBDoil,becauseIdon'tsellit.
Yousurecan.Yousurecan,butIamtheCEOofCWHempthatmakesthatproduct,
Charlotte'sWeb.Ican't.Idopointtomanyofthestoriesthatthereasonwhythiswhole
phenomenonhappenedwasbecauseofalittlegirlnamed"Charlotte."Shewasfive
yearsoldatthetime.Shewastakingthisproductandnootherdrugsworked.Shehad
beenthroughallofthepharmaceuticaloptions,whichbytheway,forherdiseasestate
BPR-JoelStanley
Page 5 of 19
Dave:
Joel:
Dave:
Joel:
afterheragetherewasnotoneFDA-approveddrug,andit'sallexperimental.
Backthen,wetookalotofflagforhowcouldyougivesomeprobeofcannabistoakid?
It'slike,well,shehadtheapprovalfromneurologistandtwootherdoctors,becauseshe
wasend-of-life.Shehadnothingelsetotry.Thatphenomenonmadethisstory.
Forawhile,weliveinasystemwhereifsomethingappearstowork,nowithastobea
drug.That'sjustinsane,butthat'sthesystemwehave.Theword"drug"inspiresalotof
thingsinalotofpeople'smind.Alotofpeoplethinkingjustpsychoactiveorrecreational
ordamagingdrugs,harshdrugs.
Thetruthiswhatmakesadrugadrugfromaregulatoryperspective,fromtheFDA's
perspectiveiswhetherornotyoumakeaspecifichealthclaimaboutit.Thiscouldbe
done...IfIholdupanappleandIamtryingtosellapples,andIsaythatthisapplehas
vitaminC,andthisvitaminCisgoodforthecommoncold.Ifthat'snotanFDAapproved
claimtheycancomeandconfiscatealltheapplesthatI'msellingandsay,"Youwere
sellingadrug."That'showitworkshereintheUS.
Evenifyouhave50studiesthatsayapplesaregoodforacure,untiltheyapprovethe
claimyoustillcan'tdoit.Thesamething.Iamnotallowedtosayhealthysaturatedfats
aroundbrainoctane,soIdoubt,eventhoughIwouldarguevery,verywellthatit's
healthygiventhathealthyisabigword.Theyapplyhealthytocornflakesandlikelow
fatweirdcrap.Thebottomlineisifit'snotlikerubberstampedbyaregulatory...I'm
notallowedtosayit.IjustwantpeoplelisteningtoknowthatwhenIaskyouquestions
whenwe'reinterviewinglikethatthatyouaresubjecttowhatIwouldcallgagorders.
Allpeoplewhomakefoodsandsupplementsarelimitedinwhatwecansayabout
them.Ithinklistenersoftentimesdon'tunderstandthat.
Thatishelpfultothemandtome,sothankyou.Thankyou.
SomeofthethingsthatIamawarethatCBDoilhasbeenusedforwouldbethingslike
epilepsy.Mymotherhashadepilepsyformyentirelife.Shehadsurgerythathelps
prettydramatically,becausethedosesofdrugsshewastakingweregettingtobetoxic
tothepointtheywerejustbuildingupinherbodyafter20somethingyearsorusingit.
I'mdefinitelyfamiliarwiththeeffectsofepilepsyonthings.Itworksreallywellforthat.
Diabetes,rheumatoidarthritis,alltheseotherimmuneconditionsthatIcertainlyhave
autoimmunity.IhadarthritisonmykneessinceIwas14,cancer,antibioticresistant
infections,alcoholismeven.IhadPTSD,neurologicaldisorders.That'saprettylonglist
ofthings.Therearen'tstudies,likebigstudiesinallthosethings.There'slotsofother
evidencethough.
WhenyoulookatthefactthattheUSgovernmentnationalinstituteofhealthin2003,
divisionoftheUSgovernmentactuallyfiledapatentonbehalfofwethepeople,Iguess,
oncannabinoidsasneuroprotectantsandantioxidants.Weconsiderjustawordlike
"neuroprotectant."Now,alotofthediseasestageyouimaged,whateverthat's
somethingoccurringthatisneuroprotectiveandtheUSgovernmentadmitstoit,now
youareontosomethingforthoseneurologicaldisordersaswell.Itjustmakessense.We
BPR-JoelStanley
Page 6 of 19
Dave:
Joel:
Dave:
Joel:
Dave:
Joel:
Dave:
Joel:
knowtheyareprotective.WeknowthatwehavetheCB1,CB2receptorsforourcentral
nervoussystem.Ofcourse,itisgoingtoimpactsomeofthosediseasestatespotentially.
AsImentioned,prohibitiondidn'tjustprohibitusfrompossessingallthoseyears,italso
prohibitedresearch.
Yeah.We'redealingwiththatrightnow.There'speoplecallingforlet'ssaybanningof
researchoncertaintopicsthataretabooandIfindthattobeinsane.Youneverban
researchonanything,becauseunderstandinglet'syouknowhowdangerousoruseful
somethingis.Whenyoustoplookingatit,it'slikewillfullyputtingonblinders.Someof
theskepticsouttheredothat.LikeyoucannotresearchX,becauseIdon'tbelievethat
there'sawayitcanwork.Really?Inthatcase,maybeyoushouldn'tresearch,and
someoneelsemightknowmorethanyoushouldresearchit.Justathought.
That'swhyallofthegreatresearchgoingonaroundtheworldonthatnotjustcannabis,
butpsychedelicsingeneralisjustbeenprohibited,justblindlyblanketprohibited.That's
whatIamsayingwaytoapproachanything.Untilweliftthevaleandstarapproaching
thetopicofdrugsandpsychotropicdrugswithinformationandeducationinsteadofjust
asblindfoldedfear,we'renotgoingtogetanywhere.We'regoingtocontinuetoseea
rushofteamswantingtousewhateverweprohibit.Youlookthroughouthistoryand
cannabisitselfhasbeenusedbyalmosteverycivilization,sometimesinmajorways,and
youcan'tfindarecordofteamsinmassnumberstryingtogettheirhandsonituntilwe
said,"Oh,youcan'thaveit."It'sjustasillywaytoapproachit.
Youjustgavemeagreatidea.Whatifwebannedhigh-intensityintervaltraining?Like
wouldteenagersevergooutandstartexercising?Iwonder.
Weshouldmaybebanthat.Yeah.Weshouldmaybebanthat.Weshouldbanbuilding
fruits.andcondoneplayingNintendo.Maybethatwillgettheirbloodsatisfied.
That'sawesome.Now,there'ssomeotherstuff.I'vespentalotoftime.Ihaveanew
bookthat'scomingoutinAprilaboutmitochondria.Ispendbasicallythelastyearreally
digginginmitochondria,eventhoughIhavebeenmodifyingmineforabout15years.
WhenyoulookatAlzheimer's,Parkinson'sandprettymucheveryneurodegenerative
disease,ALS,itallcomesdowntotheseenergyformingorganellesthatareinsidethe
neurons.Theygetweakandyougetthesethings.CBDhasreallystrongantioxidantand
neuroprotectorproperties.Doyouknow,isitaffectyourmitochondriaorisitdoing
somethingtotheneuron?Doyouknowhowit'sworkingthere?
Iwouldlovetobeabletoexplainthattoyou,butIknowafewpeoplewhocould,but
theyarenothererightnow.
Therearenothere.
Ionlygettoodeepinotherways.I'velearnedalotofmedicalandtechnology.I'vemet
withsomeoftheworld'stopneurologistsimplybecauseofCharlotte'slab,andIlovefor
themtospeak,butIamjustnotversedenoughtoaddressthat.
BPR-JoelStanley
Page 7 of 19
Dave:
Joel:
Dave:
Allright.Idon'twanttogotoodeepfortheaudienceeither.Iamjustalwaysso
interestedwhenyouseethesecommonelementswhereyouseesomethingthat'sas
broadlyeffectiveasCBD.Italwaysmakesmewonderlikeisithappeningataverylow
levelinthecell.What'sanormal...Firstyoulistentothis.Ihaveapsoriasis,let'ssay,or
Ihavesomeotherimmunestuff,Hashimoto's,thyroiditisorsomething.Iftheysaid,
"Youknow,IthinkIwanttotryCBDoil."Shouldtheydototheirdoctor?Shouldthey
startexperimenting?Shouldtheysparkupabowl?What'stherightpathwayforthem?
TherightpathwayforthemistostartwithCBD.Anyonewhoisinterestedintrying
cannabis,becausetheyhasanti-inflammatory,anyofthem,neurodegenerative
disordersorjustpeoplethatwanttotakeitforpreventativemaintenance,becausethey
areafraidofneurologicaldisorders.CBDistheveryplacetostart,becauseweactually
canderiveitfromhemp.Hempisalegalproduct.TheUSinfactimportsmorehemp
thananyothercountryintheworld.Theyonlyhave5%oftheworld'spopulation.It's
beenlegalfordecades,butjustlegaltothecultivatedintheUSasof2014.
Thatwasevenprohibitedforawhile.TheycanseekoutCBDfromhempsourcesno
matterwhatstatetheyliveinnow.OurproductsCharlotte'sWeb.Theycangoto
CWHemp.com,C-W-H-E-M-Pdotcom.Ialsohavethenonprofitorganization,"Thereal
OfCaring."Asyouknow,ifsomeonecallsmycustomerserviceteamandsays,"Hey.I've
gotParkinson's,orALS.HowdoIdosethis?,"weabsolutelycannothandlethat
question.We'renotallowedto.Weformed"TheRealmOfCaring,"whichisan
organizationthatcollectsmostofthevolunteersandmostofthecallcenterstaffthere
areactuallyfamiliesthathavealreadybeenthroughthis,alreadylearnedhowtodose
cannabisappropriatelyforXYZcondition.
Weconnectthenewclientwitholdclients.Theycandiscussthatbehindtheirown
closeddoors.Wehavenursesthere,sotheycandiscusswiththeirdoctors.Thisisavery
viabletool,andIwouldrecommendthatanyonewithaninflammatorydisorderor
whetherneurologicaldisordertotrycannabisasasafeoption.Thecannabishasnever
killedanyone.We'retalkingaboutasafetyprofileonCBD.That'smuchlikevitaminC.
It'ssaferthancommonhouseholdsugar.It'sworththetry.
Thenbeyondthat,beyondsomeonethatsaysokayI'vegotthisinflammatorydisorder,
justforgeneralhealth,ImeanItoldyouearlierthatI'vebeendopingBulletproofcoffee
foroverayearnow.Iaddmyownproducttoit.Myproducttoyourproductbecause
that'smydailydoseofCBD,rightawaytakeitwhileIhave...Notregularinflammation,
butitseemstokeeptheairwayfromcertainproblemsassociated.Idon'twanttoget
theweedsthere.Ineedtobereallycarefulhere.Itakeitbecauseit'spreventive
maintenance,andIthinkthattheaveragepersonespeciallyoncewestarttounderstand
alittlebitmoreaboutwhatthisisdoingatthatcellularlevel,oncewegettheresearch,I
thinkwearedefinitelygoingtoseethatthisshouldbeapartofeveryone'sdietjustlike
vitaminC,justlikeyourBvitamins,justlikeyouromegas.Wehaveendocannabinoids
system.Whywouldn'twehavecannabinoidstosupplementdaily?It'sjustbeenlocked
outbyprohibition.
That'sright.Iamplanningtoliveto180orlonger.That'sarealnumber,andsome
BPR-JoelStanley
Page 8 of 19
Joel:
Dave:
Joel:
peoplearelike,there'snoevidencethat...Yes,there'snoevidenceanyofusisgoingto
liveformorethanonemoreminute.That'sokay,butIamdoingeverythingIcanto
minimizeallofthethousandsofthingsthatjustwhittleawayatyourabilitytomaintain
andrepairyourownsystem,and180seemsprettyreasonablegiventherateofchange
attack.It'slikeit'sthatpreventativemaintenancereallymatters,anddoingsomething
foryournervoussystemactuallydoalotofthingsforyou,butdoinganotherthingfor
thenervoussystemandworkingwiththeendocannabinoidsystemseemslikeapretty
goodcandidateforthat.Doyouhaveanystudiesonageing?
Wedon't.Wedon't,butweareengagingcertainuniversitiestodothesestudiesand
findwhatistherightcannabinoidcombination,whatistherightplantforpreventative
maintenanceforageingespeciallyneurologically.Again,itgoesbacktoprohibition.Iam
suretherewillbeaplethoraofthosestudiesoutthereifwehadn'tprohibited
researchersfromactuallyhandlingthatsubstanceforsolong.
It'sfunnywhenwecompareyourbiggestcompetitor,whichshouldbebigtobacco.They
arefreakedoutaboutallthesenewthingpotgars.Theamountofresearchavailableon
nicotineandtobaccoisunbelievable.Ofcourse,theysuppressthosestuffandsaidit
causedcancer,becauseitwasbadforbusiness.I'mreallyhopingthatiftheydofind
somedownsidesformarijuanathatwedon'tmakethatmistakeagain.Ithinkthe
internetmakesithardertohideresearchfor50yearsliketheydidinbigtobacco.
Ihavefoundthatlowdosenicotinewhentheirstudiesgoingback10,15years,it
increasesmitochondriafunction.Entirelyseparatefromsmoking,Ithinkalotofthe
problemswithpotwherepeopleburningstuffandbreathingit,whichisclearlyageing,
notanti-aging.Thenyouarelike,okay,amIgettingmoldypot,likequalitycontrol
wasn'tthere.Allthesethingswentintopeoplesay,oh,liketheprosandtheconswere
sointermixitwashardtosortthemout,butwithwhatyouaredoingyouhavea
scientificallycontrolledproduct.You'retakingouttheTHCvariable,whichactuallycould
beanti-inflammatoryinitofitselfinsomepeople.Youarealsoallowingustouse
somethingthatnowwecandoandforproperresearchon,becauseitdoesn'tfallinto
thiscrazyprohibitionareathing,butifwehaven'tprohibitedit,wehavemuchmore
datathanwedid.
You'retalkingaboutaddingittoyourBulletproofcoffee.Awhileback,Itriedsomekind
of...IdidapodcastawhilebackwetalkabouthippyspeedballaddingaCBDoiltoa
bulletproofcoffeeanditwasprettyfunny.TheproblemthoughIhadisthatIhadsome
CBDoilbutterblendthatsomeonemadeformethatwasnon-THC.ItookitandIswear
Ithoughtmyskinwasgoingtofalloff.LikeIgotextremelydryskin,likerashes.Iwaslike
thisisnotgood.Ithinkitwasactuallythatbrandofstuff.Isitpossiblethat...
IsitpossiblethatpeoplewouldhaveabadreactiontoCBDitself.Iwouldsay,ofcourse.
Imean,that'spossibletobeallergictoanyplant.Ofcourse,it'spossiblesomeonecould
beallergictotheplantsweusefortheCharlotte'swebproduct.That'sreallypossible.
Wehaven'treallyseenthatyet.Now,Imean,we'vebeenthroughthousandsoffolks
wherewegottenthatreport,but...
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Thiswasn'tCharlotte'sweb.Thiswasanotherbrand.Ithoughtitmighthavebeenlikea
purityissuewithit.I'veusedCBDoilinotherformswithoutproblems.Icansmokepot.
I'mahittertoo.I'mfine,butyougivememorethanthat...
Youarenotallergictocannabis.
No,I'mnot.
Sorry.
Likeasolventissueorsomething.
Idon'tliketothrilltheindustryherewithabuzz,butinalotofways,it'salreadyunder
there.
It'sagreatone.
Nothingintheindustrythatwasbornoutofclosetsandbasementsandproductsmade
indingygaragesthatsameplacespeopleworkingontheircars.Alotofthatisn't
becausethosefolksmakingitwantedittobethatway,butitwasbecauseitwas
prohibited.Nowthatitisnotprohibitedeventhemanningofthestatesifyouwantto
doittherightway,youdon'twanttohaveaccesstoconventionallending.Banksaren't
goingtolendtoyoutostartabusinesstodothis.
Wecanberealhardontheindustryforitsqualitycontrol,butatthesametimeit
doesn'thavethesametoolsofaccessforconventionalbusinesses,andsoifyouallyou
controlhasbeenverylow.That'sonethingwe[inaudible00:31:59]ourselveson.Ican't
tellyouhowfreakyitwastohavethisfive-year-oldyearsago,Charlottewhowas
medicallyfragile,end-of-life.It'sontheresuscitateforher,andwe'regoingtocreatea
productnowforhertotryoutofcannabiswithallthestigmasassociatedwithcannabis.
Iwasshaking.Iwasliterallyshaking.Wetoolallthecontrolseriously.Wehadwith
predominantlycancerpatientsbeforethose.Wetookitveryseriously.
Thattookmythinkingtothenextlevel.Imean,wejusttookittoextremelevelsof
testingandjustoverallcleanliness,documentationhowyoumaketheseproducts.Back
then,Iwasmakingtheseproductsformaybe40or50peoplewhoeverhadjustheard
aboutCharlotte'sstorythroughFacebookorwhatever.Youcanhavequalitycontrol.It's
kindoflikeifyoucanmakeabatchofbrowniesforhouseguestorpastorwhatever,it's
goingtobeconsumedrightthenandthere.
Whenyou'regoingtomakeaproductforthousandsandthousandsofconsumersand
youhavetounderstandhowdoIpackagethis,whatcanhappenintheprocesstomake
thispotentiallyhavesomethingthatcangrowinsideofthatsometypeof
biocontaminant,andthenhowlongisitgoingtostore.Thosestudiestaketime.When
you'redevelopinganewproductespeciallyyouneedtotakeeveryinstitutiontomake
surethattherearenotoxinsinthatproducts,andthisfromthepesticidesatthefarm.
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Evenhavingmetals.Hempisagreatlandreclamationcrop,buttheproblemisImean
weallconsumesomesmallamountofledeveryday,everytimeyouhadanapple
you'vegotsometraceacceptableamountofled.Itmightevenbeimportant.Wedon't
reallyknow.Youmightevenneedthatsmalllevel.Whenyouhavealandreclamation
crop,likehemp,anditpullsupledintoitself,likemostplantsdo,andthenyoucan
concentratethatplant.Now,youarealsoconcentratingthosepotentialcontaminants.
Itmightnothavebeenharmful.Theactualplantitselfatplantlevels,butnowyou've
concentratedit.Idon'tknowexactlywhathappenedwithyou,butIcanassumethatit's
likelyanissueofqualitycontrolandsometypeofcontaminantthatthemanufacturer
didn'ttakecareof.
ThatwasmyguessaswelljustbecauseIknowotherstuffworks.Thatwasabitspooky
andworthpayingattentionto.Iknowmanyotherpeoplewho'vehadreallystrong
benefits,soIwilltrysomeofyoursnowthatwe'vetalkedalittlebitaboutthequality
controlaspectsofit.Peoplelisteningtoourinterviewprobablyhaven'tthoughtabout
whatyoujustsaid,butthescaleoferror,you'rescrapingyourkitchen,whatever,but
youscrapandyou'remakingsomethingforhundredsofthousandsofpeople,youcould
makethemsick.Likeyoumustnotdothat.Also,it'sgoingtobestoredforawhile,so
caresifyourbrownieshadalittlesomethinginthem,becauseyouateit.
Idealwiththat.Wemakethebulletproofcollagenbars.Gettingthoserighttooktwo
yearstogetoutofthedoorwheretheyhavethebrainoctane,andtheyholdtogether.
Theydon'thavethemicrobialstuff.Wejustlaunchourkey,whichyoucanusewith
CBDF.Alotofpeopleactuallyuse[key00:35:31]andCBDtogether.Wemakeitfrom
100%grass-fedbutter,butourfirstbatch,ourfirstcommercialbatchof8,000bottlesor
8,000jarsofitwasruined,becauseonepersondidn'tchangeafiltertheywere
supposedtochange.
Likeyou,I'malmostcertainyoudothis,wetesteverythingreligiously.Wetestbefore.
Wetestduring.Wetestafter,andwetestitafterlikewhat'sgoingonhere.Alittlebitof
proteinmadeitthroughthatshitanditmadeitthrough.Itdidn'tmeetthestandards,
anditwouldhavegrownstuffeventually.Yeah.Thatwasjustawasteofbutter,butit
wasbetterthansendingittopeople,becausethatwouldhavebeenevenworse.That
thingisentirelyinvisibletotheworld,butit'snotpresentwhenyouaredoinglikeareal
earlystagesupplementyou'redoing,someonemakingstuffintheirgarage,whichyou
can'tdo.Theyarejustlikeprettyregulatory,sothequalitycontrolthingsareinplace.
It'sactuallyalittlebitfrustratingtodealwiththat.Iimagineyouhavethatproblem,too,
right?
Wehadsimilarstory,thisonehadnothingtodowithourmanufacturingprocesses
internally,butwhathadhappenedwasIwalkeduptoourlabonedayandIwentback,
andthey'redumpingfullbottlesofCharlotte'sweb.Actually,thiscomingfromaguy
witha15,000personwaitinglistthatwasheavythatwasscary.Everymilligramwasso
precious.Now,we'vegotplenty.We'veenteredthewaitinglist,butstillthey're
doublingthesefullbottlesofCharlotte'sWebandintothoseabsorbentmaterial.They
arebasicallyrejectingabatch.Thishappenedafewtimesforvariousreasons,whichis
reallyabatchofbar.Whenacompanyfindssomethinginsays,"We'renotgoingtotake
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thisbatch,becauseitdoesn'tmeetourqualityspecs."Iaskedwhathappened,andthey
said,well,wewentthroughtheentireprocess,andwetesteverythingforaflatoxins,
molds,solventsthroughthewholeprocess.Itgetstestedseveraltimeswhileit'sanoil
afterit'sinfused,beforeit'sgtbottled,andthenitgoesasfinalbottles,randombottles
gotothelabtotestforthesethings.
Whenwehavethefinalpackaging,wehaveaflatoxinspresent.Whatwerethelevels?
MyQCguy,awesomeguy,says,"Well,theywereacceptableforcertainfoods,alotof
foods,buttheyweren'tacceptablewithinourspec."Isaid,"Allright.That'sawesome.
Wehavehigherspec.Great."Howdidthathappen?Acoupleofweekslater,hegets
backtomeandsays,"Younowwhat?Itwasinthelittledroppersfromthebottles,from
hemanufacturer,thosefoodssupposedtobefood-gradedropperbottleshaveresidual
levelsofanaflatoxin.Itwasn'tevenanythingwedidwrong.Itwasinsidethosejars,
thosecells,thoselittleglassdroppers,sowerejectedthatwholebatch.Welookthatas
acompanyandtosay,thathurts.
Yougettothefinishlinewithsomething,andyoujustseesomeonedumpit.Sometimes
hurtsathousandsofdollarsretainintoa[inaudible00:38:37]material.Thatcanfreak
youout,butit'stherightthingtodo,andinanycompanythatismakingproducts,
dietarysupplements,food,drugonthisscale,you'rejustgoingtorunintoit,because
therearevariablesthatarenotalwayswithinourcontrol,andyousetthosemeasures
tomakesureyoucatchthem.
It'sinterestingyoubroughtupaflatoxin.Thatisthesinglemostcancer-causing
substanceknowntoman.Hereitisyouhaveaproductthatotherpeoplewithoutyour
knowledgeorpermissionmightbeusingfortheircancer.Youwouldneverdothat.I've
runintothat,too.Iwantedtolaunchamockupproductbecausetherearesevenkinds
ofMaca.Macaisusefulfortestosteroneinmen,it'susefulforhormonestuffinwomen
aswell,dependingonwhatspeciesyouuse.Iwasgettingthesesamplesbackthathad
like13partsperbillionofaflatoxin,likeveryhigh-endmanufacturers,becauseit'sa
starchproductthat'sdriedinajungle.Youmightimaginemolewillgrow.Finally,Ijust
gaveup.I'mlike,I'mnotgoingtodothis,becauseIdon'tthinkIcanreliablymakea
microtoxinfreeversionofthis.Maybesomeonedoes.Thereareseveralgoodbrandsof
itoutthere,buttheselittlethingsI'mrequiredtotestfortheminalotofproducts,but
ifyoucare,youdoitanyway.
That'sright.Wehavea...Withinthedietarysupplementvitaminworld,whichisreally
whereCharlotte'sWebfits,wehavewhat'scalled"goodmanufacturingpractice"that
wasdictatedbytheFDA.Wewentthroughathird-partyCGMPaudit,passwithflying
colors.Iwasveryhappyaboutthat.Really,what'smorespecialaboutwhatcompanies
likeusdoisthatwealsoadheretothestandardsoftheAmericanNobleProducts
Association,whichdivedeeperintotopicslikeaflatoxins.Ourregulatorysystemthatis
okaytomakesurethemanufactureshavesomequalitycontrol.Youhavesomeother
industrygroupsthathavereallysetthebar,andtheyhavesetthebarattherightplace.
Whenpeoplearelookingforproductslikethisoranydietarysupplement,lookfor
organizationslikeAHPA,AmericanHerbalProductsAssociation.
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You'llseethatcompaniesthatcomplywiththat,youcanrelyonthoseproductsevery
time.Theyaregoingtobeconsistent.Theyarealsogoingtobethesame.Imean,that's
anothermajorproblemwehaveinourindustry.It'swhenourstoryhitsCNN,weknew
thattherewereveryfewmilligramsofCBDexistinginthewholeworld,andthatwe
didn'thaveenoughforourwaitinglist,andwehadmorethananyoneintheworldmost
likelyatthatpointintime,becausepeopleintheindustrycouldn'tevenpronouncethe
word"cannabinoid"backthem.
Suddenly,nowthatit'sonCNNyoustarttoseeonAmazon.comalltheseproductsthat
arepoppingup.Peoplegetreallyexcited.Theygettheirhopesup,becausetheyareon
thiswaitinglistforCharlotte'sWeb.Theyordertheseproducts.Nothinghappens,and
theyarelike,"CBDisBS."Theysentustheproduct.Wetestthem.There'snothinginit.
10timesoutof10backthen,therewasnothinginit.That'sablackmarketinour
industry,butdietarysupplementshavethatsameproblem.Consumersneedtojustbe
awareofthattherearepeopleouttherethatwilltakeadvantageofyouwithindietary
supplements,withinfoodproductsingeneral,vitamins.Lookforthesealsofapproval
fromtrustedorganizations.
Yeah.It'sinteresting.Someofthemorepowerfulthingsyoucangetlikeanirasetam,
oneofthesmartdrugs.I'mafanofthisstuff.Iwouldlovetomakeanirasetamfor
people.IthinkIknowthegoodsuppliersandallthat,butit'snotprohibited,butit'snot
allowedbytheregulatorypeople.I'vebeenusingthisstuffeverydayformorethan10
years,becauseitincreasesyourblood,itgetsthingsinandoutofyourmemory.I'll
probablylivelongerasaresultofusingit.Youhavetogoandjustbuyitformerlyon
Amazon,andthenlastyear,onedayAmazonjustdecidedwewon'tsellanyofthese
anymore.Allofthevariouslikesmallgaragebrandsofanirasetamjustdisappearedand
it'sgottenhardertofind.
Amazonhastheabilitytotakethesedown,buttheyusuallydon't.Iftheydo,itcould
justbeabroadspectrume,andallofasuddenit'sgone.Peopleoftentimeswhenthere's
anemergingtechnologylikeCBDwasafewyearsagowhenyoupioneeredit,itwas
hardforpeopletoget.TheyhadtocometoColorado,andthenyougetwhereyoucan
shipit,butthenthere'sinterstatecommerceregulatorythings.Allofthatisinvisibleto
people.
Like,whydon'ttheyjustsendmeCBDoil?That'swideandwherearethere
chloroforms?Well,becauseyoucouldn'tgetdistribution,andbecausepeoplewere
opportunistic.Theysomethingandsaid,We'llcopythat.Wedon'tknowifwearedoing
itright.Yougetthesecopycatbrands,andtheseflybynightoperationsthatdon'tgrow
withoutthequalitycontrol,butthatseemslikemostinnovationhappensthere,justlike
yoursdid,butyoukeptatit,andnowyouarebeyondtheearlystagewherepeopleare
comingtoyoubecausetheyaregoingtodieiftheydon't.Now,youstillhavethose
samepeoplewhocanusetheirproductiftheychooseto,butyouhavetheabilityto
scaleit.Howdidyoudothat?Thatisreallyunusual.Iknow,becauseIdiditwithwhatI
do,butalmostnoonelistening.Tellmethestoryofhowyouwentfromdoingitliterally
likeinasmallfacilityforend-of-lifepeople.Howdidyougofromthesewhereyouare
now?Givemethestory.
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Youknow,whenwemetCharlotte,hermother,Page,soughtusoutandsaid,"Ihear
thatyouguyshavebeenbreathingthisCBD.Ithinkitmightbesomethingthatcould
helpmydaughter.Shehadbeenpouringthrougharesearch,andoddlyenoughthere's
adecentamountofresearchoutthereforsomethingthatisprohibited."Shefoundit,
andshewouldhaveknownaboutCBD.Shehadsearched,scourtheindustry,foundus.
Atthattime,wehadonlyeightplantsofthegeneticsthatgointotheCharlotte'sWeb
product.Wehad,atthatmomentintime,we'vejustcalledit"hippy'sdisappointment."
We'reveryproudofit.Wethoughtitwasgoingtobegreatforpeoplelikemewho
didn'twanttogethigh,butstillwantedthehealthbenefits,butlotsofthecancerfolks
whodidn'twanttogetskyhigh.Wetookinhisdisappointment.Itwaseightplants.We
renamedourentirebreedingprojectafterCharlotte'sWeb,butwewerestuckwithin
medicalmarijuanaregulationshereinCorolado.
Infact,youcouldn'tgrowhempdomestically.Thisis2012.Underthoseregulations,
veryexpensive.Youhavetohaveacamerafromeveryangle,allthesecurity.Youhave
RFIDtagsoneveryplant,very...Yes,becauseitissuchadangerousplant.Very
expensivetoscale,anditwasheavy,anddoesthiswaitinglistjustgrewandgrewand
upto15,000people.Wedideverythingwecouldforpeople.Wehadabonefireswith
thiswholecommunity,mostlyofpediatricepilepsy,butalotofautism,too,developed
inmyowntownofColoradoSprings.There'sjustwholecommunityofpeople.Manyof
themstilllivethereeventhoughtheycangohome.Theystilllivetherejustbecauseof
thecommunitythathappenedoutoftheCharlotte'sWebstory,butitwasreallyheavy.
Wecouldn'tscaleundermedicalmarijuanaprogram.Fortunately,in2013when
Coloradoironicallylegalizerecreationalcampus,inthatsamepieceoflegislation,they
alsolegalizethecultivationofindustrialhemp.
Shortlyafter,in2014,theFederalGovernmentallowedtheprovisionthatallowforthe
firsttimeinmanydecadesthecultivationofindustrialhempthroughthestate
departmentsofagriculture.Everythingfellintoplace.Thoseplantsgenetics,theoriginal
hempisdisappointment.NowgoingintotheproductCharlotte'sWeb.ThoseoriginalA
plantsreallyfitwithinwhatweknowashemp.ThankGodforindustrialhemp
regulations,orelsewe'dstillhaveawaitinglist.Wewouldneverbeenabletoscalethe
waywedid.Wewentoutfromgreenhouses,RFIDtagsoneveryplanttoagricultural
centerpivot,irrigation,stillorganicpractices,allofthese,butwewereabletogofroma
fewhundredsplantstoacoupleofhundredthousandplantsonacres.Ourfirstharvest
infall2014whileweweredoingthatwewerebuildingthislaboratory.
Fortunately,ourstoryhadreachedsomefolksthatwerewillingtoinvestinthis.Atthat
time,thatotherCDBproductswereoutthere.AsImentioned,mostofthemwithout
anyCBDinthem.ThepricepermilligramofCBDatthattimewas50centspermilligram,
averageoutthereintheindustry.Ourswasfive.Itisstillfivecentspermilligramfor
anyonewhosignsupwiththeRealmofCaring.Thatmeansthattheyareseriousabout
it.
Theymightreallyneedit.Butwewereabletogointothishempagriculturaleconomy
hasscale,whichfivecentsactuallymadesense.Theyusedtobeacostofgood.Now,it
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actuallymakessenseforusasacompany.Wehadinvestors.WesetthelabinBoulder
Coloradoinwhichwehadaccesstoallofthesegreatminds,analyticalchemistcoming
outoftheUniversityofColorado,andjustmanystrokesofluck,alotofhardwork.We
cameto,whatIbelieveisthebestcannabislaboratoryintheworldrightnowthatitall
cametogetheroveracoupleofyears,andnowwe'reabletodowhatwedo.Highlevel
qualitycontrol,andwedon'thaveawaitinglist.
Congratulations.That'safantasticstory.IdidabunchofresearchonCBDreceptorsa
whilebackonapieceonthebulletproofblog.Itlookslikethere'ssomeevidencefor
vapingCBD.Idon'tknowifyoucantalkaboutthatifvapingmaybesomelikedrug
deliverytechnologyorsomethingifyoucantalkaboutitjusttellme.
Idon'tgetit.
IsthereamerittovapingCBDoilsversusswallowingthem?
Ibelievethatthereisandthereisn't.Itdependsonwhatyousaw.Typically,thenyou
getaCDBoilforvape,it'sbeenmorefractionated.Thishasbeenthroughaprocess
called"winterization"wherethefatsandwaxesandmanyoftheturbines,allother
plantphytochemicalsthatactuallydoworkwithCBD,manyofthosearegone.Ifyou
needCBDandyouneedCBDquickly,andalotofpeoplethatreportvaping.Infact,Iask
peoplewithcertainthingsthatpeoplethathappenedtogetaaurabeforetheyhave
oneofthosenastythings...
Wellsaid.Lookatthat.
Whatafunnythingwehavetodohere.Thereportsareamazing.Iwouldhighly
recommenditforpeoplethatneedquickdelivery,becauseinhalationtherapy,wewill
callit,getsthingsrightintothebloodstreamquickly.Whereasifyoutakethingsasa
supplementunderyourtongueorasapill,swallowit,youaregoingthroughit[]
entirelydifferentsystemthat'sgoingtochangethebioavailabilityofeverycompoundin
thatplantextract.Bothwaysaregood.Iwouldn'tsayoneovertheother.Itdependson
youasaperson,yourbiochemistry,andwhatyou'reusingitfor.
Istheresomesortofasystemyoucouldgetwhereyoucouldtakeyouroil,putitina
deviceandvapeit?Orisitnotset-upthatway?
Weactually...Wehadvapepensoutthere,atestrunforalittlewhile,becausewedo
believeinit,asIjustsaid.We'dpullthemrecently,becausewearebasically
recalibrating.Wethinkwecandoitbetter.WefiguredoutsomethingsthroughRND,
thoughtgreatscientistupinBoulder.We'regoingtorelaunchthatonebothvapeoils
thatyoucanputinyourownvapepen,butalsopre-packedvapepenswithCharlotte's
Web.
Yousaidsomethingelse,too,aboutyourcostofgoods.Oneofthebenefitsofvapingis
itrequireslessoftherawmaterialtogettheactiveamountin,butyoucanjusttakeit
orallyifit'saffordable,andyou'vegotbecauseyouchangedhowyougrowit,because
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there'ssomeregulatorychangesyou'vegotthecostdown.Itmightbejustmore
convenienttopopacapsuleandbedonewithit,unlessyouhaveanurgentneed,
becauseyouarestartingtoCRS,andbecauseyouhaveamassiveheadacheorsome
otherrapidonsetneurologicalthing.There'sabunchofthosewherepeoplearelike,I
wasfeelinggoodfiveminutesthoughIcanfeelsomethingisabouttohappen.Ifthere's
arapidinterventionthere,itreallymatters.
Itdoes.Thisgoesrighttotheissueaswell.TheCharlotte'sWebwhenItakethemost
popularproductatheeverydayevents,andIputitonmytongueorjustswallowit,I
amgettingarealwholepunchfromit.AsImentioned,thesecannabinoidsarenotthe
onlythingthatworkattheCB1,CB2receptorsites.Theyactdifferentlywhenthere'sa
presenceofsimpleplant[]likebeta[],orkinane.Thesearefoundinregularfruitsand
vegetables,buttheyarealsofoundwithinCannabis.Itactsdifferentlyatthosereceptor
siteswhenothercannabinoidsandotherplantcompoundarepresent,andweyouvape
youjustdon'tgetthesamething.Itjustreallydependsonwhatyou'reusingforand
whoyouareonyourwonbiochemistry.
That'salsowhythe[]geneticsmatter.Thefirstlevelofqualitycontrolthateveryonein
cannabis[]lookat,whetheryou'reinCBDorCHCandinmedicalmarijuanafriendly
state.Whenyouaremakingaproductthatworksforsomeone,don'tchangeit.Don't
changeit.Don'tchangethoseplantgenetics.Imean,peoplejustbuyrandommaterial.
Drugintoanoil.Putitintoacarrier,andthen[]withthesamelabel.
ThisshouldapplyforAcaciaandeverybotanicalthereisoutthere.Usethosesame
genetics,becausejustasyouandIaredifferent,Dave,theseplantsvaryintheir
individualfingerprint,theirindividualprofile.
It'skindofshocking,butcoffeeisthesameway.Likeifyoubuyitfromabulkbrokerlike
99.9%ofthecoffeeworld,yeah,Iwentthere.Tasteitaboutjustwait...Thegeneticsof
theplant,everythingabouttheprocessmatters.You'reright.It'sadifferentview.You
arelookingatthesystemofitstartingatthegeneticsandcultivationalltheway
throughtothedeliverysystem.
Yeah.There'sa[]reasonwhyabotanicalmedicinehasbeenlaughedatforsomany
yearsbythemedicalcommunity,whichisactuallychanging.Ithinkcannabisisactually
changingthemedicalcommunity'smind,pushingthatpendulumbackovertowards
plant-basedmedicine.Whenyoulookatit,becausewenowunderstandthatevery
plant,everygenetic,everyphenotypeinanyoneofthesebotanicalmedicinesis
potentiallyspecialandgoingtoworkforacertainsubsetorpeople,now,weunderstand
howtostandardizethisalittlebitbetter,butthelackofstandardizationshasjust
createdabadrepforplantmedicineingeneral.
Anotherguessontheshow,aguywho'sbecomeafriend,isAlbertoViodo.He'sa
culturalanthropologistandatrainedshaman.Hewentdownabout30yearsagotothe
junglestofindmedicalplantsfordrugcompaniesandcamebacktrainedasashaman
intothatmeddoingthat.Forsimilarreasonswhereifyoutaketheonecompoundout,
youmisstheco-factorsthatsignalotherpartsofthebody.
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Wehavethis,Iwillcallitahubrisandyou'resaying.We'regoingtodothis.We'regonna
findthedrugthat'sintheplant.Whatiftheplantwasthedrug,anditturnsoutthatthis
onepartoftheplantbyitselfhasastrongeffect,buttheothersupportingco-factors
actuallymakeitworkbetterorhavelessside-effects,butjustthewayweset-upour
drugsystem,wesortofrejectedthat.Ithinktheconsciousnessischangingthatpeople
wouldratherhaveateaoranherbalextractthanadrugmadefromthesameherb.You
arefollowthosefootstepsayinghavethewholeoilversusevenjustvapingit,because
vapingityougetlessofitevenifit'syoufaster.
Yeah.Thatsinglecompoundsapproachthatwehadtakentothepharmaceuticalsand
medicineingeneral,I'mnotgoingtosaythatthat'sbadscienceorthat[]agoodtools
there.Atthesametime,exactlyasyousaid,allofourmedicinesoriginallycamefrom
plants.Thenwestartedisolatingmolecules,sowecanunderstandbetterwhateach
moleculeisdoing.Thenwestartedfindingside-effects.Nowyouknowthata
pharmaceuticalresearchcompanythatgoestoanindigenoustribeandsays,"Oh.They
usethisproductformigraines.Thisplantformigraines."
Theyfindoutwhatmoleculeslikelycauseanyeffectonmigrainesorwhat[]sometimes.
Thentheyisolatethem,orsynthesizethem.Thentheyfoundtheseside-effects.They're
like,"Well,waitaminute.Theseindigenoustripe[]alltheseside-effects[]begenetics,
orwhat'sthedeal?"Theygobacktothatplantsometimesandsay,"Whatmolecule
offsetthoseside-effects?"Now,they'vegotanotherdrugtheycansellyou.Youcan
havesixpills[]oneplantjusttooffsetthesideeffectsgoingaroundtheoriginal
conditionyouweregoingafter.Itjustmakessense.Ifyou'reascientistIdon'tcare
whetheryoubelievethatGodmadetheseplantsforusorwehave[]sidethem.Itjust
makessensethatourbodiesrecognizethemastheyarehaveallofthesecompounds
thatcanworksynergistically.
WhenyouapproachtheFDAoraresearchscientistthat'sfamiliarwiththeanti-approval
process,nobodytold,"Whycan'tIgetmyplant,the[]medicinethroughthisprocess?"
They'lltellyoubasicallyit'sasquarepackthrougharoundholdhavealteredthat.They
willsaythat,"Becauseyouhavehundredsandsometimesthousandsofthesedifferent
compoundsallworkingwithinyourplantextract,becausewecan'tquantifywhateach
oneisdoing,it'sbadscience."Whattheyarereallysayingisthatbecausewe,humanity,
arenotsmartenoughorlackthetoolstounderstandwhatallthosecompoundsare
doingtogether,it'sbadscience.That'sjustaterribleapproachforthatsameapproach
wefindforayear.Again,Ibelievecannabisisgoingtoleadthewaybacktoplant-based
medicine,notforcannabisitself,butbecausethesecannabanoids,therearesomuch
evidencenow.There'sgoingtobemoreandmoreaswestudythisthattheyworkin
conjunctionwithotherplantcompounds.
Yourindustryhasnowreachedacriticalmasswhereyouhavethebillionsofdollars?
Thatmeansyoucanfundresearchonparwithpharmaceuticalandbigtobaccokindof
companies.Atthatpointitgetsharderandharder,becausetheearlieststagestuff,it
soundslikethere'samachineouttheretoplaywhacamolewithinnovationaround
health.Theyjustbunkcompaniesontheheadallthetime.Theindustryistoobigtodo
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thatrightnow.Maybebigtobaccocouldtakedownthecannabisindustry,butIthinkit's
abouttwoyearstoolateforthemtodothat.Theymissedthat.
Ithinkso,too.You'reabsolutelyright.Now,therearetools.Thisisoutoftheclosets.
Thisisoutoftheblackmarkets,outofourbasements.Now,there'sviablebusinesses
thatcaninvestinthatresearchanddevelopment.Ultimately,attheendofthedaywhat
themedicalcommunitywantstohavethatfinalpushbackoverintoadvocatingfor
botanicalclassesofmedicineswhatitwantsandwhatitneeds,andthisisfine.This
meansthatthesearesmartpeople.Itneedsthat,anditneedsthatinformation.We're
goingtobeabletogetitnow.Thisnextdecadeofresearchisgoingtobeveryexciting
ofwhatwe'regoingtofindout.
Joel,thanksforyour[].It'sfantasticstuff.Speakingofdata,likeyoujustsaid,Iwantto
gatherthreemorepiecesofdatafromyou,somethingI'veaskedeveryguestonthe
show,morethan350episodes,exceptthatoneepisode,number77,whereIforgot.If
someonecametoyoutomorrowandsaid,"IwanttokickassateverythingIdo.LikeI
wanttoperformbetterasahumanbeing."Whatarethethreemostimportantpiecesof
adviseyouhaveforme?Whatwouldyouofferthem,notjustfromyourbusiness,but
justfromyourlife?
Iwouldsaymeditationhasbeenoneofthemostimportantthingsforme.It'sthattool
allowsyoutobewhoyoutrulyare,notwhoyouthinkyouare,notwhoyouweretrying
tobe.It'sthatthingthatresetsyou.Ithinkthatthat'sveryimportant.It'salsovery
difficulttomeditatewhenyou'renothealthyalready.Diet.Dietisveryimportant.When
youputdietandexerciseinit,theyonlygetanotherthingin,sodietandexercise.We
count.Let'shavetwothingsasonething.
ThenIwillsayfrommylife,notforeveryone'slife,oneofthethingsthatsetmeonthe
habitformeditationandforcaringaboutmybodyandmyconsciousness,we'reactually
exploringplant-basedmedicines,manyofthemthatarepsychotropic.Beenthrough[].
That'sbeenahugepieceofmywakingupandbecomingwhoIamsupposedtobe.
Verywellsaid.I'vehadacoupleepisodeswherewetalkabout[],andI'vecertainlydidit
alongtimeago,andPeruwiththeshaman,soIappreciatethatyoubroughtthatup.
Notalotofpeopletalkaboutthat,buttheycanbesoprofoundwhenit'sdonerightand
notatDisneyLand.
Thosearemorethingsthatweneedtounderstandandnotjustsay,"Ohthat'sbad."
Whyisitbad?Wedon'tknowwhy,butit'sbad."
Thatwouldbeanti-sciencerightthere.Joel,wherecanpeoplefindoutmoreabout
Charlotte'sWeb?
IfyouwanttoknowaboutCharlotte'sWeb,ifyou'reinterestedintryingtheproduct,go
toCWHemp.com,C-W-H-E-M-Pdotcom.Also,there'sagreatcompilationofthe
researchoncannabisingeneral,butCBDaswellattheRealofCaringFoundation
website,whichiswww.TheRoc.us,wwwdotT-H-E-R-O-CdotUS.
BPR-JoelStanley
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Dave:
Joel:
Dave:
Joel:
Dave:
Joel:
Dave:
R-O-CnotR-O-C-K.
R-O-C.
Gotit.FromtheRealmofCaring.
Yougotit.
Awesome.ThanksagainforbeingonBulletproofRadio.KeepputtingyourCharlotte's
WebCBDextractinourbulletproofcoffee.Haveanawesomeday,Joel.
Thankyousomuchforhavingme,Dave.
Ifyouenjoyedtoday'sepisode,youknowwhattodo.HeadonovertoiTunes,andleave
bulletProofRadioafivestarreviewandtellpeoplewhyyoulikelisteningtoit.While
you'reatit,youmightconsidertryingthenewBrainOctane3-ouncebottle.Youwantto
haveacoupleofthese,youcanrefillthemfromyour32-ouncebottle,butgettingalittle
brainoctaneinyourbodyeverydayorlikeIdowitheverymealeverydaytotally
changesyourbrain.Haveanawesomeday.
Howdidwedo?
Ifyouratethistranscript3orbelow,thisagentwillnotworkonyour
futureorders
BPR-JoelStanley
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