ACXIOM AUDIENCE
INSIGHT REPORT
CHALLENGE:
• Is your audience data fit for
success?
• How well do you really know your
audience?
• How does your audience compare
to the population?
ASSESSMENT BY
ACXIOM
Acxiom's Audience Insight Report
provides a clear assessment of your
customer data. An audit conducted on
your customer information compares
the quality of your data against
industry standards.
WHAT WE CAN DO:
Recognise how you can improve your audience
assets
Understand your audience for improved
strategic and actionable insights
Improve your audience reach capabilities and
effectiveness
NEW ACXIOM AUDIENCE INSIGHT REPORT
• Single Customer View data quality and channel reach report
• Audience Profile and index analysis across demographic and Personicx® segments
• Audience Targeting analysis - capability and penetration by channel and location
BENEFITS:
Targeting – improved audience targeting capabilities
Retention – improved audience retention and cross sell
Acquisition – improved audience acquisition
PROVEN INDUSTRY EXPERIENCE AND EXPERTISE
RETAIL
FINANCIAL SERVICES
ELECTRONICS
A major retailer wanted to
drive online and in-store sales.
It tested three marketing
services providers in a proof of
concept that included address
change/hygiene, customer
recognition, demographics
and append services.
A financial services company
wanted to cross-sell products
and services to its customer
base but needed more
accurate, current data on
customers to reach the right
customers with the right offers
at the right time.
An electronics manufacturer
consolidated data from
15 sources into one data
warehouse to recognise
customers globally, create
clean customer records and
run analytics to target more
intelligently.
RESULTS
RESULTS
RESULTS
Acxiom outperformed
the other providers in all
categories.
Acxiom reduced the time to
complete the client’s full
database refresh from 90 days
to 30 days.
In just 90 days, the company
reduced the size of its
database by 60 percent.
Acxiom was 28% more
accurate than the next
competitor and eight (8)
times more accurate than the
other.
Acxiom’s accuracy on
demographic data was 9-10
percent higher than the other
providers.
The real-time process
ensures that customer-facing
personnel have current
information regarding
customer accounts.
The company achieved close
to a six-figure savings annually
thanks to its more accurate,
targeted methodology in
reaching intended customers.
Acxiom is an enterprise data, analytics and software as a service company focused on
strengthening connections between people, businesses and their partners.
Major Offices Worldwide
www.acxiom.com.au | 1300-ACXIOM
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respective owners.
It increased email click-toopen in one industry by 100
percent and revenue per
email by 800% for one
campaign.
Across all campaigns, revenue
per email is well above
plan and is up more than 62
percent year over year.