SPH iink Awards 2016 Finalists
Category A1 – Print Single – English
GOLD
Title: You Decide
Client: Bone Marrow Donor Programme (BMDP)
Creative Agency: DDB Group Singapore
Group Executive Creative Director: Joji Jacob
Dept ECD & Head of Art & Design: Thomas Yang
Creative Director: Pradeep D’Souza
Senior Art Director: Deng Yingzhi
Senior Copywriter: Dunstan Lee
Media Agency: OMD Singapore
Credits: Aini Jurami
SILVER
Title: XMAS – Just Around the Corner
Client: MINI Asia
Creative Agency: Kinetic Design and Advertising
Creative Director: Pann Lim
Art Director: Jonathan Gian
Copywriter: Kevin Poh
Credits: Steven Ng / Derek Tay
Media Agency: PHD Singapore
Credits: Sumiati Hashim / Evon Lim / Yee Wei Chun / Neesha Ishes
BRONZE
Title: Recipe for a Home (Version B)
Client: Keppel Land International Limited
Creative Agency: Kinetic Design and Advertising
Creative Director: Pann Lim
Head of Art: Jonathan Gian
Art Director: Astri Nursalim
Copywriter: Catherine Phua
Media Agency: OMD Singapore
Credits: Elisa Chua / Brenda Teo / Melissa Tan / Samantha Ng
FINALIST
Title: Recipe for a Home (Version A)
Client: Keppel Land International Limited
Creative Agency: Kinetic Design and Advertising
Creative Director: Pann Lim
Head of Art: Jonathan Gian
Art Director: Astri Nursalim
Copywriter: Catherine Phua
Media Agency: OMD Singapore
Credits: Elisa Chua / Brenda Teo / Melissa Tan / Samantha Ng
FINALIST
Title: What’s Your Vote?
Client: MINI Asia
Creative Agency: Kinetic Design and Advertising
Creative Director: Pann Lim
Art Director: Sean Tan
Copywriter: Catherina Phua
Credits: Steven Ng / Derek Tay
Media Agency: PHD Singapore
Credits: Sumiati Hashim / Evon Lim / Yee Wei Chun / Neesha Ishes
Category A2 – Print Campaign – English
GOLD
Title: Keppel Brand Campaign 2015
Client: Keppel Land
Creative Agency: DDB Group Singapore
Executive Creative Director: Neil Johnson
Creative Group Head: Vincent Lee
Creative Director: Pradeep D’Souza
Art Director: Chong Jenn Perng
Copywriter: Pradeep D’Souza
Media Agency: OMD Singapore
Credits: Elisa Chua / Brenda Teo / Melissa Tan / Samantha Ng
SILVER
Title: POSB Simple Banking
Client: DBS Bank
Creative Agency: Tribal Worldwide
Executive Creative Director: Neil Johnson
Creative Director: Francis Ooi
Associate Creative Director: Chris Lim
Art Director: Sarah Inez / Ivan Yeh
Copywriter: Joseph Seah
Media Agency: Performics
Credits: Jess Tan / Melvin Loh
BRONZE
Title: Highline Residences
Client: Keppel Land International Limited
Creative Agency: Kinetic Design and Advertising
Creative Director: Pann Lim
Head of Art: Jonathan Gian
Art Director: Astri Nursalim
Copywriter: Catherine Phua
Media Agency: OMD Singapore
Credits: Elisa Chua / Brenda Teo / Melissa Tan / Samantha Ng
FINALIST
Title: Paragon Branding Campaign
Client: Paragon
Creative Agency: NEIGHBOR
Executive Creative Director: Shaun Sho
Creative Director: Shaun Sho
Art Director: Jayvron Liu / Agnes Tjipto
Copywriter: Annette Tan
FINALIST
Title: Big Value Bag. Made for Singapore
Client: NTUC Enterprise
Creative Agency: BBH
Executive Creative Director: Scott McClelland
Art Director: Gary Lim / Germaine Chen
Copywriter: Nikhil Panjwani
Media Agency: Havas Media
Category A3 – Print Single / Campaign – Chinese
GOLD
Title: UOB Right By You
Client: United Overseas Bank Ltd
Creative Agency: BBH
Executive Creative Director: Scott Mclelland
Creative Director: Tinus Strydom / Maurice Wee
Art Director: Gaston Soto / Ronald Bunaidi
Copywriter: Omar Sotomayor
Media Agency: ZenithOptimedia
Credits: Helen Lee / Jason Tan / Shrivastha Raghunathan / Siddharth Jain / Andy Soriano
SILVER
Title: Mousetrap
Client: Monetary Authority of Singapore
Creative Agency: Addiction Advertising Pte Ltd
Creative Director: Thong Chew Fatt
Art Director: Wency Lim / Yeo Yuxin / Jason Lee
Copywriter: Charles Lim / Lionel Lim
Media Agency: BioPerfect Marketing
Credits: Ivy
BRONZE
Title: Keppel Brand Campaign 2015
Client: Keppel Land
Creative Agency: DDB Group Singapore
Executive Creative Director: Neil Johnson
Creative Group Head: Vincent Lee
Creative Director: Pradeep D’Souza
Art Director: Chong Jenn Perng
Copywriter: Pradeep D’Souza
Media Agency: OMD Singapore
Credits: Elisa Chua / Brenda Teo / Melissa Tan / Samantha Ng
FINALIST
Title: Recipe for a Home (Version A)
Client: Keppel Land International Limited
Creative Agency: Kinetic Design and Advertising
Creative Director: Pann Lim
Head of Art: Jonathan Gian
Art Director: Astri Nursalim
Copywriter: Ngauw Cui Qin
Media Agency: OMD Singapore
Credits: Elisa Chua / Brenda Teo / Melissa Tan / Samantha Ng
FINALIST
Title: Kindness. It’s Up to Us
Client: Singapore Kindness Movement
Creative Agency: 3-Sixty Brand Communications
Creative Director: David Khong
Art Director: Stanley Ho
Copywriter: Collin Kam
Media Agency: 3-Sixty Brand Communications
Category A4 – Print Classified / Recruitment / Notice
GOLD
Title: Best Teacher / MOE Scholarships
Client: Ministry of Education
Creative Agency: Up & Up
Executive Creative Director: Anand A. Vathiyar
Creative Director: Ivan Cheong
Art Director: Teo Hong Jun
Copywriter: Anand A. Vathiyar / Daphne Tan
Media Agency: Maxus Singapore
Credits: Zachary Lim / Noreen Mohamed / Leah Lim
SILVER
Title: Happy Teacher’s Day
Client: Ministry of Education
Creative Agency: M&C Saatchi
Executive Creative Director: Toh Han Ming
Art Director: Karen
Copywriter: Lim Wei
Media Agency: OMD Singapore
BRONZE
Title: It All Begins with a Teacher
Client: Ministry of Education
Creative Agency: DDB Group Singapore / Up & Up
Group Executive Creative Director (DDB): Joji Jacob
Executive Creative Director (DDB): Joji Jacob
Creative Director (DDB): Khalid Osman / Lester Lee / Mahesan M
Art Director (DDB): Sid Lim
Copywriter (DDB): Michael Chin
Executive Creative Director (Up & Up): Anand A. Vathiyar
Creative Director (Up & Up): Ivan Cheong
Art Director (Up & Up): Teo Hong Jun
Copywriter (Up & Up): Anand A. Vathiyar / Daphne Tan
Media Agency: Maxus Singapore
FINALIST
Title: Healthcare Scholarships
Client: MOH Holdings Pte Ltd
Creative Agency: M&C Saatchi
Executive Creative Director: Toh Han Ming
Creative Director: Toh Han Ming
Art Director: Soh Yan Lin
Copywriter: Shervin Seah
FINALIST
Title: Shaping the Nation, One Student At A Time - PE
Client: Ministry of Education
Creative Agency: Up & Up
Executive Creative Director: Anand A. Vathiyar
Creative Director: Ivan Cheong
Art Director: Teo Hong Jun
Copywriter: Anand A. Vathiyar / Daphne Tan
Media Agency: Maxus Singapore
Category A5 – Print Creative Media Buy
GOLD
Title: UOB Right by You Since 1935
Client: United Overseas Bank Ltd
Creative Agency: BBH
Executive Creative Director: Scott Mclelland
Creative Director: Tinus Strydom / Maurice Wee
Art Director: Gaston Soto / Ronald Bunaidi
Copywriter: Omar Sotomayor
Media Agency: ZenithOptimedia
Credits: Helen Lee / Jason Tan / Shrivastha Raghunathan / Siddharth Jain / Andy Soriano
SILVER
Title: Launch of the Mercedes – AMG GT S
Client: Daimler South East Asia Pte Ltd
Creative Agency: BBDO
Executive Creative Director: Primus Nair
Art Director: Shum Qi Hao
Copywriter: Firrdaus Yusoff
Media Agency: MEC
BRONZE
Title: An Occasion of Forgiveness and Gratitude
Client: Ministry of Communications & Information
Creative Agency: Tribal Worldwide
Executive Creative Director: Jeff Cheong
Creative Director: Benson Toh
Art Director: Lam Weijie
Copywriter: Boston Ho
Media Agency: I.M Communications
Credits: Chris Yap
FINALIST
Title: Carlsberg – EURO 2016
Client: Carlsberg Singapore Pte Ltd
Creative Agency: SPH CreativeLAB
Media Agency: OMD
Credits: Elisa Chua / Christina Ang / Melissa Tan / Samantha Ng
FINALIST
Title: Sparkling Christmas Campaign
Client: Swarovski Trading Singapore Pte Ltd
Creative Agency: SPH CreativeLAB / Swarovski Corporate Creative Services
Art Director: Yulin Huang (Swarovski)
Copywriter: Rachel Ong (Swarovski)
Media Agency: ZenithOptimedia
Credits: Cindy Lee / Stefanie Khoo / Annemarie Low / Joice Garcia
Category B – Digital
GOLD
Title: Qatar Travelogue
Client: Qatar Airways
Creative Agency: SPH Digital
SILVER
Title: Frasers Centrepoint Ltd – Northpark Residences Launch (Phase 2)
Client: Frasers Centrepoint Limited
Creative Agency: SPH Digital
Media Agency: Maxus
Credits: Felicia Poon / Lim Jia Hui / Sim Jia Ying/ Yew Shiyun
BRONZE
Title: UOB Right By You
Client: United Overseas Bank Ltd
Creative Agency: BBH
Executive Creative Director: Scott Mclelland
Creative Director: Tinus Strydom / Maurice Wee
Art Director: Gaston Soto / Ronald Bunaidi
Copywriter: Omar Sotomayor
Media Agency: ZenithOptimedia
Credits: Helen Lee / Jason Tan / Shurli Lieamn / Siddharth Jain / Andy Soriano
FINALIST
Title: Your Bias Today, Their Bias Tomorrow
Client: Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP)
Creative Agency: Dentsu, Young & Rubicam
Executive Creative Director: Komal Bedi Sohal
Creative Director: Bruce Watt
Art Director: Alvaro Bruch
Copywriter: Kevin Joseph
Media Agency: Carat Singapore
Credits: Kea Sui Hong / Chew Fung Wee / Amanda Lim /Jean Lee / Joyce Lee / Summer Lee
FINALIST
Title: Supercharging Singapore
Client: IDA
Creative Agency: SPH Digital
Media Agency: Maxus
Category C1 – Radio Commercial
BEST OF
Title: IKEA - Find It Faster
Client: IKEA
Creative Agency: BBH
Executive Creative Director: Scott McClelland
Creative Director: Tinus Strydom / Maurice Wee
Art Director: Boo Wei Yi
Copywriter: Stephanie Gwee / Omar Sotomayor Noel
Media Agency: Vizeum Singapore
Credits: Constance Lim
FINALIST
Title: IKEA – Prepare for Prosperity
Client: IKEA
Creative Agency: BBH
Executive Creative Director: Scott McClelland
Creative Director: Tinus Strydom / Maurice Wee
Art Director: Ronald Bunaidi
Copywriter: KC Hong
Media Agency: Vizeum Singapore
Credits: Constance Lim
FINALIST
Title: IKEA Christmas – From Min to Max
Client: IKEA
Creative Agency: BBH
Executive Creative Director: Scott McClelland
Creative Director: Tinus Strydom / Maurice Wee
Art Director: Gary Lim / Germaine Chen
Copywriter: Nikhil Panjwani
Media Agency: Vizeum Singapore
Credits: Constance Lim
Category C2 – Radio Campaign
BEST OF
Title: Courts Mancave
Client: Courts Singapore Pte Ltd
Production by: SPH Radio
Media Agency: Starcom Media Worldwide
Credits: Mary Magdalene Tan
FINALIST
Title: Love at Sea
Client: Royal Caribbean Cruises Asia Pte Ltd
Production by: SPH Radio
Media Agency: Mindshare
Credits: Pamela Tan
FINALIST
Title: Your Bias Today, Their Bias Tomorrow
Client: Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP)
Creative Agency: Dentsu, Young & Rubicam
Executive Creative Director: Komal Bedi Sohal
Creative Director: Bruce Watt
Copywriter: Kevin Joseph
Media Agency: Carat Singapore
Credits: Kea Sui Hong / Chew Fung Wee / Amanda Lim /Jean Lee / Joyce Lee / Summer Lee
Category D – Out-of Home
GOLD
Title: AIA Creates Market-First Large-Scale OOH Lenticular Art in Singapore
Client: AIA Singapore
Creative Agency: Bates CHI & Partners
Executive Creative Director: Regina Chan
Art Director: Van Omila
Media Agency: Starcom Media Worldwide
Credits: Amanda Lee / Bryan Chiang / Alison Song
SILVER
Title: Don't be Caught in Unexpected Situation Without the Right Protection
Client: Sompo Insurance Singapore Pte. Ltd.
Creative Agency: Water’s Edge Pte Ltd
Creative Director: Andy Lee
Designer: Michelle Tan
Copywriter: Chris Kheng
BRONZE
Title: Go Localicious
Client: Agri-Food & Veterinary Authority
Creative Agency: Xodbox
Executive Creative Director: Clinton Low
Creative Director: Lysandra Lewis
Copywriter: Magain
BRONZE
Title: Peel off and Take off to Darwin
Client: SilkAir Singapore Sales Office
Creative Agency: DDB Group Singapore
Chief Creative Officer: Neil Johnson
Group Executive Creative Director: Joji Jacob
Executive Creative Director: Thomas Yang
Creative Director: Pradeep D’Souza
Head of Art: Alan Leong
Art Director: Ng Xue Wen
Copywriter: Edric Cheong
Media Agency: OMD Singapore
Credits: Haipan Jiang / Gina Yap / Elisa Chua
FINALIST
Title: Your Bias Today, Their Bias Tomorrow
Client: Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP)
Creative Agency: Dentsu, Young & Rubicam
Executive Creative Director: Komal Bedi Sohal
Creative Director: Bruce Watt
Art Director: Alvaro Bruch
Copywriter: Kevin Joseph
Media Agency: Carat Singapore
Credits: Kea Sui Hong / Chew Fung Wee / Amanda Lim /Jean Lee / Joyce Lee / Summer Lee
Category E– SPH IS ON Campaign (Integrated)
GOLD
Title: Your Bias Today, Their Bias Tomorrow
Client: Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP)
Creative Agency: Dentsu, Young & Rubicam
Executive Creative Director: Komal Bedi Sohal
Creative Director: Bruce Watt
Art Director: Katherine Khor / Alvaro Bruch
Copywriter: Kevin Joseph
Media Agency: Carat Singapore
Credits: Kea Sui Hong / Chew Fung Wee / Amanda Lim /Jean Lee / Joyce Lee / Summer Lee
SILVER
Title: UOB Right By You
Client: United Overseas Bank Ltd
Creative Agency: BBH
Executive Creative Director: Scott Mclelland
Creative Director: Tinus Strydom / Maurice Wee
Art Director: Gaston Soto / Ronald Bunaidi
Copywriter: Omar Sotomayor
Media Agency: ZenithOptimedia
Credits: Helen Lee / Jason Tan / Shurli Lieamn / Siddharth Jain / Andy Soriano
BRONZE
Title: An Occasion of Forgiveness and Gratitude
Client: Ministry of Communications & Information
Creative Agency: Tribal Worldwide
Creative Director: Jeff Cheong
Creative Director: Benson Toh
Art Director: Lam Weijie
Copywriter: Boston Ho
Media Agency: I.M Communications
Credits: Chris Yap
FINALIST
Title: IKEA – Recipe for Delicious Kitchens
Client: IKEA
Creative Agency: BBH
Executive Creative Director: Scott McClelland
Creative Director: Tinus Strydom / Maurice Wee
Art Director: Gaston Soto
Copywriter: Omar Sotomayor
Media Agency: Vizeum Singapore
Credits: Constance Lim
FINALIST
Title: Pay Lah! $100,000 SGWave
Client: DBS Bank Ltd
Creative Agency: Tribal Worldwide
Executive Creative Director: Neil Johnson
Creative Director: Francis Ooi
Art Director: Muk Kexin
Copywriter: Grace Lim
Media Agency: Havas Media
Credits: Mindy Ang
Readers’ Choice Award
Title: Mousetrap
Client: Monetary Authority of Singapore
Creative Agency: Addiction Advertising Pte Ltd
Creative Director: Thong Chew Fatt
Art Director: Wency Lim / Yeo Yuxin / Jason Lee
Copywriter: Charles Lim / Lionel Lim
Media Agency: BioPerfect Marketing
Credits: Ivy
GRAND PRIX
Title: Best Teacher
Client: Ministry of Education
Creative Agency: Up & Up
Executive Creative Director: Anand A. Vathiyar
Creative Director: Ivan Cheong
Art Director: Teo Hong Jun
Copywriter: Anand A. Vathiyar / Daphne Tan
Media Agency: Maxus Singapore
Credits: Zachary Lim / Noreen Mohamed / Leah Lim
iink Creative Agency of the Year: BBH
iink Media Agency of the Year: OMD Singapore