February 9, 2016
The X-Change
Super Bowl commercial prices continue to rise
8 Entertainment
millions
Cost for a 30 second ad during the Super Bowl (in millions).
Over the years of the Super Bowl there
have been many memorable commercials.
Considering ads are sometimes the only reason certain people watch the game, there has
been an increased emphasis on making them
especially outstanding. For this year’s 50th
anniversary there will be no exception.
When looking back on the hundreds of
commercials seen in the past, it may be difficult to pinpoint just which one is “the greatest
of all”. Possibly it is Apple’s 1984 classic. Or
the 9/11 tribute ad in 2001. Not exactly.
In fact, according to USA Today, the
most shared Super Bowl ad of all time is the
2011 Volkswagen “the Force” commercial.
In this heartwarming ad a young boy is
dressed as popular movie character “Darth
Vader” and is seen to be using “the force” to
control the family car, while his dad is actually using the Bluetooth fob from afar.
Considering it was a record breaking
year for Super Bowl views, the commercial
was estimated to be viewed just short of 111
million times when aired. It was
continued to be shared for weeks
Cost For a Spot On Air During the Super Bowl
via social media.
When this commercial was
4.5
produced it cost approximately
4
4
$3 million for a spot on air during the game. This year it has
3.5
been raised to a whopping $4.5
3.1
3
million, that’s half of a million
2.7
2.7
2.7
2.7
2.7
more than it was just last year.
2.6
Though it may be expen2.3
sive, spending $4 million on a
Super Bowl commercial spot
is well worth it. Just not for the
reasons you may believe.
Time truly is money when
2002 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
it comes to the super bowl, considering there is such a slim time
period for ads in the first place,
it is highly unlikely for an ad to
According to a recent study done by the
appearance through YouTube teasers and on
be replayed.
University of Colorado Boulder, though most
other social media is where most companies
You may figure it’s wiser for a company Super Bowl ads are a huge flop and don’t
get their advertisement, and when their sales
to, instead, produce and air a dozen other
immensely increase company sales, the actual increase.
commercials at a much lower budget. So why announcement of buying airtime during the
Therefore it doesn’t matter whether the
are they so willing to spend their money at
game is known to bump stock price.
ad is actually “good” or not.
such a high expense?
The hype gained for their upcoming
GRAPHIC BY MADDIE CONDON
Maddie Condon
Staff Writer
What to expect from PBA this year
GRAPHIC BY MATTHEW BUNDY
Matthew Bundy
Staff Writer
"The 5th Wave" is a hit
Pinnacle Bank Arena has been
known for having amazing performances and some of their best have
been celebrity performances. This
year seems to have the most anticipated people for a long time. This
year you can expect Justin Bieber,
Blake Shelton, Carrie Underwood,
Lil Wane, Maroon 5, Brantly Gilbert,
and many more. The slate of people
this year seems to fit almost everyone’s style of music, so if you don’t
like one type there is always another
show that may fit you.
Local hot spot Grandmother's closed
Reagan Scott
Editor-in-Chief
After 32 years of service in
Lincoln, Grandmother’s, located
at 6940 A Street, is closing due to
financial reasons.
This news comes as a shock to
many frequent patrons of the casualtheme restaurant, who will be sad to
see it go.
“I didn’t have to order when I
went there, the waiters already knew
what I was going to get. Countless
nachos and karaoke nights.
[Grandmother’s] will be missed,”
junior Audrey Dworak said.
The restaurant prided itself on
its quality ingredients and homecooked meals so much so that their
slogan was, “More than a mouthful!”
The restaurant also offered
Sunday brunch every week, as well
and karaoke nights on Wednesdays
and Saturdays.
Grandmother’s had been in
Lincoln for 40 years, with its second location at the intersection
of 70th and A streets, just down
the road from Pius. It was the last
Grandmother’s location in Nebraska.
The original Grandmother’s restaurant, located in Ralston closed its
doors in 2014.
Currently, there are no plans for
new construction on the site which,
according to the Lancaster County
assessor’s office, is worth $1.32 million.
For those who may still have
Grandmother’s gift cards, they may
be redeemed at either of Lincoln’s
two Don & Millie’s restaurants,
owned by the Grandmother’s Inc.
franchise. Refunds can also be
issued at Grandmother’s during
weekdays from 1-3 p.m. according
to the Journal Star.
In other restaurant related news,
Indian restaurant, Bhupi G’s Hurry
Curry, located at the strip mall on
16th and Q streets, will be closing at
the end of the month before reopening as a new restaurant.
Bhupi G’s, described as fastcasual Indian, will be reopening as
Peyton’s Best, a restaurant serving
items such as Italian beef sandwiches and Chicago-style hotdogs.
Erin Dolph
Entertainment Editor
One may think that “The
Fifth Wave” is just the next wannabe Hunger Games in the long
list of dystopian novels turned
major motion pictures. Although
this film fits this description, it
was one of the best thrillers I’ve
seen to date.
The movie starts off showing the normal life of Cassie,
a typical high schooler. Then
out of nowhere, a gigantic ship
appears in the sky. They call the
beings on this ship the “others”.
Eventually the others start
killing off the humans in different waves. By the time the fifth
wave starts most of the human
population is dead. Hence the
title.
Except somehow Cassie and
her brother survive. And in true
dystopian fashion they are separated. Cassie’s brother, Sam, is
taken to a military camp, where
he is trained to be a child soldier
to fight the others. Cassie is left
to fend for herself in the woods.
Eventually she stumbles
upon Evan, the dreamy, mysterious love interest and savior. But
no respectable novel has only
one love interest.
Enter Ben Parrish, the high
school football captain turned
war zombie. Ben was also
enlisted at the military camp and
ended up in the same squad as
Sam.
Pretty much what I learned
from this movie is that the world
has to end in order to find a
soulmate or two.
This is just the starting
point of the whole adventure
to find Sam and defeat the
enemy, although the enemy isn’t
always who they say they are.
Throughout the whole movie,
Cassie has to maneuver through
many trials and decide who she
can trust.
The twists and turns in this
thrilling plot kept me on the
edge of my seat the whole time.
Normally, the downfall of
movies like these is the novel
fan club disapproving of the
movie. The fans are the harshest
critics.
I, for one, am most definitely part of this book fan club but
I am also a new member of this
movie fan club.
The movie follows the book
to the tee. Well almost. Although
some character and relationship
building was left out, this just
left more room for action in the
movie.
I thought the actors portrayed their characters impeccably and the graphics were
phenomenal.
Overall I would highly recommend reading the book and
watching “The Fifth Wave”.
School: Lincoln Pius X High School
Student: Erin Dolph