DBG Sprints Usain Bolt into Temple Run 2
Run as the Fastest Man On Earth
in the Fastest Growing Mobile Hit Ever
San Francisco, CA, August 1, 2013 – Dimensional Branding Group (DBG), the global
licensing agency for Imangi Studios, the developer behind the global sensation Temple Run,
and Usain Bolt, the six-time Olympic Gold Medalist and world's fastest man, today announce
one of the greatest videogame & athlete cameo cross-overs of all time as Usain Bolt is now a
playable character in Temple Run 2. As the first branded character in Temple Run history,
Usain Bolt’s worldwide recognition demonstrates the global and cultural reach of the original
endless runner game.
“I am a big fan of Temple Run. I travel all over the world and travel time gives me lots of
opportunity to play Temple Run at airports or on car journeys,” says Usain Bolt. “It’s exciting to
see myself represented within a game I already play.”
The Usain Bolt character is outfitted in his signature yellow and green, and designed with 3D
graphics to deliver a life-like representation. Just like Bolt, the character is gifted with special
and unique abilities, allowing him to boost ahead at a record-breaking pace while activating the
coin magnet at the same time. Watch out and don’t let Bolt get eaten by the Evil Demon
Monkeys!
“This seemed like the most obvious and fitting partnership,” explains Keith Shepherd, cofounder of Imangi Studios. “Personally, we are huge Bolt fans and watched him race to gold last
year in London. We cannot think of a better personality and role model to represent the game
and encourage our players to keep running.”
With over 500 million downloads between Temple Run and Temple Run 2, the series is one of
the biggest in mobile gaming. DBG and its sub agency network of Lisle International for Europe,
Wild Pumpkin for Australia and Empire Multimedia for Pan China region have expanded the
Temple Run brand to include apparel, publishing, digital comics, and card and board games
among other licensing partnerships. Imangi has collaborated twice with Disney to launch
Temple Run: Brave and Temple Run: Oz. Both games reached the #1 slot on the App Store.
The Usain Bolt character is available now as an in-app purchase in Temple Run 2 for $0.99, for
a limited time only. Download Temple Run 2 on iOS or Android.
Assets
Download screenshots and character assets here.
About Imangi Studios
Imangi Studios was founded by husband and wife team Keith Shepherd and Natalia
Luckyanova in 2008 with the goal of creating small fun games for everyone to enjoy. What
started as a dream job for the couple has evolved into a successful business, with Keith and
Natalia now working with a team of other talented game creators. In 2011, the studio developed
the mega-hit Temple Run, and followed with Temple Run 2 in 2012. The two games have been
downloaded over 500 million times. Based in North Carolina, Imangi Studios is a self-funded
and fully independent studio.
Official Website | Facebook | @TempleRun
About Usain Bolt
Usain Bolt is a six times Olympic gold medallist and ‘the fastest man in the world’. The
Jamaican sprinter holds the world records in the 100m (9.58 secs), 200m (19.19 secs) and
4x100m (36.84 secs). He has been winning medals and breaking records since 2002 when he
won the IAAF World Junior T&F Championships in Kingston, Jamaica. He is a five times World
Champion.
Official Website | Facebook | @UsainBolt
About Dimensional Branding Group, LLC
The San Francisco Bay Area based brand extension agency that focuses on brand licensing,
business development and promotion services with a unique emphasis on the interactive &
digital channels. DBG specializes in developing toys & games, iconic brands & digital
trademarks into entertainment placement and new extension markets. Its clients include
PlayStation, (including game titles such as God of War, Ratchet and Clank, and Little Big Planet
among others), Temple Run, Hawken, Fight My Monster, Jenga, Skee-Ball, Chronicle Books,
Urban Dictionary, Miniclip and its company owned titles (Gravity Guy, Fragger, 8 Ball Pool),
Worst-Case Scenario & Bob’s Space Racers among others. Www.dimensionalbranding.com
Official Website | Facebook | @DGBLicensing
Media Contact:
Alan Winnikoff
Sayles & Winnikoff Communications
[email protected]
212-725-5200 ext. 111
TriplePoint for Imangi Studios
[email protected]
212-730-9744