Associate Vice President for College Advancement
Franklin & Marshall College
Lancaster, PA
www.fandm.edu
Send Nominations or Cover Letter and Resume to:
Jill Lasman
Senior Vice President
617-262-1102
[email protected]
The Opportunity:
Franklin & Marshall is an academically rigorous liberal arts college named for
two iconic Americans—inventor and statesman Benjamin Franklin and
Supreme Court Chief Justice John Marshall. For 229 years, F&M students have
learned by doing, working directly with deeply invested faculty on highimpact research and scholarship. The College enrolls 2,200 students. The
faculty-to-student ratio is 9:1. Franklin & Marshall students engage in
intensive, collaborative research projects with faculty mentors and are well
funded in those efforts.
F&M students seek to learn by doing, not by listening and watching. They
embrace the opportunity to work side by side or in small groups with faculty
members on research that has real-world applications. And when given the choice of being a scholar, an
athlete, an artist, a leader or a volunteer, they are most apt to choose “all of the above.”
F&M strives to recruit students who can become intellectual leaders. They are curious and hard-working.
F&M aims to teach their students to connect ideas, write well, relate theory and practice, understand
diversity, ask questions and then answer them. Within a supportive community that values individuality
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and developing one’s own voice, F&M students discover how to unleash their talent and exceed their own
expectations. “At Franklin & Marshall College, we create the education we seek.”
This is a compelling opportunity for a seasoned advancement professional eager to make an impact at
one of the nation’s leading liberal arts colleges. The Associate Vice President for College Advancement will
be a true partner to the Vice President and work closely with faculty, administrators, and College
President, Daniel Porterfield. S/He will manage significant aspects of the Advancement team and oversee
all areas of development, including major gifts, principal gifts, campaign planning, gift planning, corporate
and foundation relations, and athletic fundraising. The College is currently in the leadership phase of the
largest campaign in its history and the incoming Associate Vice President will play a critical role in the
implementation and success of this transformational endeavor.
The successful candidate will join a mission-driven
advancement team committed to collaboration,
professional respect and continuous improvement. Equal
parts campaign leader, strategic planner and systems
implementer, the Associate Vice President for College
Advancement will collaborate with both internal and
external partners to significantly increase gift support and
engagement with Franklin and Marshall College.
Position Overview – Associate Vice President for College Advancement
Reporting to the Vice President for College Advancement, the Associate Vice President (AVP) for
College Advancement will lead the advancement staff in the development of annual goals and
operating plans and will play a vital leadership role in the design and implementation of the
comprehensive campaign now underway and in the pre-public leadership phase.
The Associate Vice President will also direct the collaboration and coordination of College
Advancement programs with strategic and operational partners in Admission and Financial Aid,
Student and Post-Graduate Development, Athletics, Office of the Provost, Office of the Dean of
the College, Office of the President, Office of Communications, and the Offices of Finance and
Investments.
Overseeing a current staff of 15 with plans for campaign growth, the AVP will offer supervision
and mentorship, and develop relevant metrics to support high performance.
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As the College Advancement program looks toward the future, all fundraising efforts must be
transformed to meet aspirational potential and to achieve a level of sustainability. The Associate
Vice President will play a key role in creating an increased culture of donor engagement and a
life-long commitment to philanthropic support among alumni.
Primary Responsibilities:

Working with the directors of each unit, lead the development of strategies, programs
and operating plans to achieve goals and objectives and to increase overall unit
effectiveness.

Oversee campaign, parent giving, athletic advancement, corporate and foundation
relations, gift planning, major gifts and principal gifts and conduct annual program and
performance evaluations for development staff.

Represent the College Advancement division in a variety of College senior leadership,
interdepartmental meetings and collaborative activities across campus, representing the
division and the Vice President in all such settings.

Direct staffing for a diverse group of engaged leadership volunteers, including the
Leadership Council, Parents Council, Board of Visitors, Diplomat Athletic Club, and
Nevonian Society.

With the Vice President, serve as a staff liaison with the Campaign Steering Committee
and the Trustee Advancement Committee of the Board of Trustees.

Partner in the development of, oversee and approve all Advancement Communications
and work collaboratively with external campaign communications partners.

Participate in ongoing professional development activities as relevant, to maintain and
enhance his/her skills and abilities, and to contribute to the growth of our profession.

Partnering with other advancement senior staff, work to enhance donor relations,
prospect and pipeline management, annual giving stewardship, gift acceptance policies
and development communications.

May manage a small portfolio of individual principal gifts prospects, if appropriate and
practicable as campaign progresses.

Evaluate all development programs annually and develop strategies to increase
effectiveness and operational productivity of the programs.

Provide regular reports and analysis of progress to goals and performance of constituent
departments within development.
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
Serve as the chief development officer and represent the office of development to
internal and external constituencies as appropriate. With the Vice President, coordinate
development strategy and campaign planning and implementation, including significant
campaign management responsibilities.

Manage the Development office budget and approve all operational decisions within
Development. On behalf of the Vice President and in partnership with the Advancement
senior staff, aid in the development and approval of overall division budgets.
Education, Experience, and Competency Requirements:

Bachelor’s Degree required; advanced degree preferred

10+ years’ experience in fundraising, preferably within an educational setting and within
campaign

Experience in best practice advancement operations

Expertise in front-line fundraising, ideally for a college/university and a track record of
closing six and seven figure outright and deferred gifts

Experience in managing a staff of 10 or more

Experience in all elements of capital campaign planning and execution

Deep understanding of and belief in the mission of a highly selective, residential, liberal
arts college

Superb relationship building skills

Ability to motivate and mentor a high-performing staff

Capacity to implement and manage change

Excellent communications skills

Ability to think strategically

Goal oriented
Additional Attributes:

Outstanding collaborator and communicator

Results and performance driven manager

Strong execution skills

Trustworthy

Ethical

Mission driven
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Development Overview
Franklin & Marshall is dedicated to preparing students to make their mark on the world. As
College President Daniel Porterfield states, “exceptional schools like F&M are able to achieve
remarkable things when they have the support of an engaged and generous group of alumni,
parents and friends.”
Franklin and Marshall is currently in the pre-public
leadership phase of a comprehensive campaign, with
a working goal of $200,000,000. The College expects
to announce the public phase of the campaign in the
fall of 2018. Thus far, approximately 30% of the
campaign’s working goal has been raised, driven in
large measure by the leadership of the Board of
Trustees of the College.
Under President Porterfield’s leadership, Franklin and Marshall College will endeavor to double
annual fundraising performance and will embark upon their largest comprehensive campaign.
These funds will support financial aid, a new athletic stadium, enhance student life, support all
College faculty and academic programs and fund research for faculty and students. The
outcome of this campaign will advance Franklin and Marshall’s mission in the following four
areas:

Increase scholarship and financial aid opportunities for all high achieving students who
seek an F&M education.

Strengthen the ability to provide a transformational undergraduate experience.

Invest in faculty and the academic program across all areas, with an emphasis on an
historic project to redevelop and reinvigorate the visual arts curriculum.

Develop an advanced program to prepare graduates for their first five years post college.

Expand the impact and scope of annual giving which creates a sustainable future for
broad based alumni giving and operating support.
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Fiscal Year 2015 realized a total of $26.5 million
in total new commitments and $15.81 million in
cash received. Of cash received, alumni gave
$4,271,700 and alumni trustees added another
$2,340,212 for an alumni total of $6,611,910 or
42%. A couple of notable accomplishments in
FY2015 includes the creation of a new $5 million
endowment fund from a College Trustee to
permanently and entirely endow the wrestling
program and a gift of $1.5 million (also from a Trustee) to create a new, state of the art career
service center in the heart of campus. Total Bequest and Trust gifts for the year amounted to
more than $2.23 million, with almost $800,000 given in unrestricted funds and $257,000 given to
the Franklin & Marshall Fund.
FY2015 cash received by source:
Trustees: 15%
Alumni: 27%
Parents: 15%
Friends: 11%
Corporations: 5%
Foundations: 22%
Total restricted and unrestricted cash received:
FY2015 – $15.8M
FY2014 – $21.0M
FY2013 – $15.5M
FY2012 – $14.6M
FY2011 – $16.4M
Client Overview
Franklin & Marshall College is a residential college dedicated to excellence in undergraduate
liberal education. Its aims are to inspire in young people of high promise and diverse
backgrounds a genuine and enduring love for learning, to teach them to read, write, and think
critically, to instill in them the capacity for both independent and collaborative action, and to
educate them to explore and understand the natural, social and cultural worlds in which they
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live. In so doing, the College seeks to foster its students’
qualities of intellect, creativity, and character, that they may live
fulfilling lives and contribute meaningfully to their occupations,
their communities, and their world.
History and Trajectory:
Franklin & Marshall College is one of the oldest institutions of
higher learning in the United States. Its roots go back to
Franklin College, founded in 1787 with a generous financial
contribution from Benjamin Franklin. The product of a
pioneering collaboration between English- and Germanspeaking communities in the most ethnically diverse region of the new nation, the College was
launched by leaders of the Lutheran and Reformed Churches with support from trustees that
included four signers of the Declaration of Independence, three future governors of
Pennsylvania, two members of the Constitutional Convention, and seven officers of the
Revolutionary Army. Their goal was "to preserve our present republican system of government,"
and "to promote those improvements in the arts and sciences which alone render nations
respectable, great and happy."
In 1853 Marshall College moved to Lancaster, Pa., and merged with Franklin College to form
Franklin & Marshall College. James Buchanan, 15th President of the United States, was the first
President of the Board of Trustees. From the time of its centennial, the College complemented
its strengths in the classics and philosophy with a widely respected program in science. During
the WWII years, an aviation program was started at the College. Eventually, it became a
government sponsored flight school with 40 faculty members. In 1943, the war training school
was judged by the Navy to be the best of 90 such college programs in the country.
The College's transformation continued after World War II with gradual expansion in size and
academic scope. Post-WWII changes brought the first female faculty members to F&M since the
1890s. The student body quickly increased from 500 in 1945 to 1200 in 1946. Increasingly,
students and faculty were drawn from all regions of the nation and the world. Campus facilities
expanded and the College became primarily residential. In 1964, Franklin & Marshall began the
Pre-College Enrichment program (PREP), providing eight weeks of preparation-for-college
instruction to economically and educationally disadvantaged African-American high-school
graduates. The College became coeducational in 1969. The connection to the Reformed Church,
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later part of the United Church of Christ, was severed
and the College became a secular institution.
Throughout all of these changes, however, the College
remained committed to "liberal learning."
Today, the College enrolls 2,300 undergraduate students
from throughout the U.S. and around the world. Franklin
& Marshall students are active undergraduate researchers and scholars. Each student is a
lifelong member of a College House, a distinct hub of academic, extracurricular, and social
engagement in a residential setting, guided by faculty dons and administrative deans. F&M
students are highly engaged in clubs, organizations, and community projects. In recent years,
the College has expanded its focus on first generation college students, bringing both the F&M
College Prep program and expanding the POSSE Scholars
program under current President Daniel R. Porterfield,
Ph.D. The College’s 27 athletic teams, the Diplomats,
compete in the NCAA Division III Centennial Conference
for most sports, and also the Eastern Intercollegiate
Wrestling Association, the Middle Atlantic Rowing
Conference and the College Squash Association.
Faculty at Franklin & Marshall are dedicated to undergraduate teaching and research in an
environment that emphasizes interdisciplinary collaboration. The College has 195 tenured and
tenure-track faculty and 79 visiting and adjunct faculty, nearly all of whom have terminal
degrees in their field of expertise. While Franklin & Marshall College has a history of strength in
the sciences, and in the study of government and business, the College enjoys a considerable
reputation of placing graduates from all majors in top graduate and professional schools.
Franklin & Marshall College occupies a 100-acre
residential and academic campus, and possesses a 100acre secondary campus that includes athletics practice
and playing fields. The College has acquired an additional
27 acres of land on a former industrial site adjacent to
the main campus. The College has experienced extensive
expansion and modernization of facilities over the past
eight years, including a new 100,000 square foot science center, a new center for the study of
business, government and public policy, a new residential college house, and conversion of four
existing residence halls into college houses. Long-term plans include construction of a multiFRANKLIN & MARSHALL COLLEGE BACKGROUNDER | 8
purpose stadium to replace an existing football stadium, continued improvements to college
houses, and conversion of a parking lot at the center of campus into an academic quadrangle.
Franklin & Marshall College proudly continues its
dedication to intellectual freedom and critical
learning as fundamental to a democratic society. As
its mission statement affirms, this means that it
expects students to see connections, to discover
community, and to understand the centrality of
service to the human endeavor.
Leadership:
Daniel R. Porterfield, Ph.D.
President
Franklin & Marshall College President Daniel R. Porterfield, Ph.D.,
prioritizes enhancing academic excellence, promoting student success,
increasing civic outreach, and helping young graduates thrive in life
after college. A scholar of English, he teaches literature courses
dealing with human rights, education, and social justice.
Since becoming president on March 1, 2011, Porterfield has led F&M in the development
of Claiming Our Future, a visionary strategic plan for the College, launched an innovative
approach to students’ personal and professional success through a new Office of Student and
Post-Graduate Development, and formulated a distinctive student talent strategy building upon
a significant expansion of F&M’s financial aid program. This work, and more, has resulted in
greater visibility and public leadership for F&M, record application numbers, an increase in the
academic profile, diversity, and selectivity of incoming classes, and a significant rise in rankings.
Under Porterfield’s leadership, F&M has expanded partnerships with successful K-12 educators
and college access networks including the Posse Foundation, KIPP, Achievement First,
Uncommon Schools, the College Advising Corps, and the Cristo Rey Network. In 2012, KIPP
honored Porterfield with its “Beyond Z” award, which “celebrates members of the school
community who go above and beyond for the benefit of children.” Porterfield also received the
"I Have A Dream" Foundation's 2014 Eugene M. Lang Lifetime Achievement Award for his
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“visionary efforts and devotion to ensuring that every child…has the opportunity to achieve
greatness.”
Porterfield is a frequent contributor to the national dialogue on issues like the value of the
liberal arts, college opportunity, and the impact of technology on higher education. His pieces
have been featured in The Chronicle of Higher Education, the Houston Chronicle, and
the Philadelphia Inquirer, and he writes regularly for Forbes and The Huffington Post. In 2014, he
was the only liberal arts college president invited to speak at two White House summits and
a White House Science, Technology, Engineering, and Math (STEM) education workshop held in
Boulder, Colorado.
Porterfield serves as a trustee of the College Board and on the board of the Lenfest Foundation,
and chairs the board of the Lenfest College Scholarship Foundation, which provides application
assistance and financial aid to talented students from across rural Pennsylvania. He also advises
Teach For America, the College Advising Corps, and the Leadership Enterprise for a Diverse
America (LEDA), and is a member of the Association of American Colleges and Universities’
Liberal Education and America’s Promise (LEAP) Presidents’ Trust, an advocacy group for the
liberal arts.
Prior to his appointment at Franklin & Marshall, Porterfield served as Senior Vice President for
Strategic Development for his alma mater, Georgetown University, in Washington, D.C. In this
role, he led Georgetown's institutional positioning, communications, government relations,
community relations, and intercollegiate athletics, and spearheaded the University’s relationship
with the D.C. public schools. He founded a number of longstanding Georgetown programs for
immigrant children, D.C. students, and at-risk youth.
Before coming to Georgetown in 1997, Porterfield served for four years as a senior aide to U.S.
Health and Human Services Secretary Donna E. Shalala.
Porterfield was awarded a Rhodes Scholarship and a Mellon Fellowship in the Humanities. He
earned his Ph.D. at The City University of New York Graduate Center.
A native of Baltimore, Porterfield is married to Karen A. Herrling, an attorney who leads efforts
on behalf of vulnerable populations for the Commonwealth of Pennsylvania. They have three
children.
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Matthew K. Eynon
Vice President for College Advancement
Matthew K. Eynon became the vice president for college
advancement at Franklin & Marshall College in September 2012.
Eynon brings nearly 25 years of advancement experience to his
new role. Since arriving at F&M, he has endeavored to meet the
mandate of leadership entrusted to him by the President and
Board of Trustees—to help F&M’s advancement team improve
processes, increase performance and expand a culture of campaigns and philanthropy within the
F&M campus and alumni community. With the partnership and leadership of a tremendous
Advancement senior staff, Eynon has built a campaign plan, reorganized the office in key ways,
built expanded leadership roles for staff, and enhanced infrastructure and systems for
advancement.
Prior to his appointment at F&M, Eynon served as a member of the advancement senior
leadership team at Boston College, charged with the execution of the university's $1.5 billion
campaign. As associate vice president for capital giving, he oversaw the major and principal gift
program. Immediately prior, he served as BC's associate vice president for annual giving, where
he led efforts to expand alumni giving at participatory and leadership levels and build the
pipeline for campaign success.
Before arriving at BC, Eynon served as assistant vice president for advancement at Suffolk
University; chief advancement officer at the University of Massachusetts Lowell; and in
advancement leadership roles for two independent schools, Cushing Academy and Berkshire
School. Eynon also spent time in for-profit sales and marketing roles.
A graduate of Dickinson College, Eynon has been an active leader for the Council for
Advancement and Support of Education (CASE) in a number of key roles, including District I
Board Chair, Nominating Chair, and DI/DII Conference Co-Chair. He received the Carol and
Stephen Hebert Award for Distinguished Service from CASE District I in 2011. Eynon currently
serves as chair of CASE’s National Commission on Philanthropy and was elected to the CASE
Board of Trustees in 2015.
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Location
Lancaster, PA:
Downtown Lancaster is a hub of culture and arts filled with
galleries, historic buildings and contemporary nightspots,
and it's all within walking distance of campus. In the heart
of the city is Central Market, the oldest continuously
operating farmers market in the United States. Walking
out of Central Market, you can step right into today's
fashions in one of Market Alley's shops or boutiques.
On the First Friday of every month, Downtown Lancaster is abuzz with gallery openings. First
Fridays are a great time to experience the downtown, joining thousands who thrive on the
evening's artistic energy. Some 90 art galleries, shops, and restaurants
extend their hours for this event.
Just off campus is Clipper Magazine Stadium, home of the Lancaster
Barnstormers, the city's own baseball team. For those up for something
more refined, built in 1852, the Fulton Opera House is the nation's oldest
continuously operating theater and only one of eight to be named a
National Historic Landmark. It's also the home of the Lancaster
Symphony Orchestra.
For more information:
http://padutchcountry.com/index.asp
http://www.downtownlancaster.com/
Background Checks:
Prior to submitting your resume for this position, please read it over for accuracy. LLLS does
verify academic credentials for its candidates, and our clients frequently conduct background
checks prior to finalizing an offer.
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To learn more, call
Jill Lasman, Senior Vice President at
617-262-1102
or send nominations or cover letter and resume to
[email protected].
All inquiries will be held in confidence.
Setting the Standard in Development Search
420 Boylston Street, Suite 604, Boston, MA 02116
617.262.1102
www.LLLSearches.com
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Organization Chart
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