ADVERTISE
The Bar Association of San Francisco (BASF) has several advertising opportunities for your company,
electronically, online and in print.
We offer the best advertising value to reach the San Francisco Bay Area’s attorney market.
Our publications are produced in house and offer a quality of writing and depth of exposure unmatched by
daily legal newspapers. BASF reflects the best of the legal profession and offers these advantages:
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Increase your business and referrals
Attorney-to-attorney opportunities
Showcase your company’s products and services to the Bay Area legal community
Make an announcement
BASF ADVERTISING OPPORTUNITIES INCLUDE
• San Francisco Attorney Magazine (quarterly): 7,000+ circulation
• BASF Bulletin Newspaper (monthly): 7,000+ circulation
• Online Register of Experts: Averages 1,500 page views each month
• BASF email newsletters (4x monthly): 6,900+ circulation
• BASF Directory, including the Register of Experts, the Business-to-Business (B2B) Attorney Network
Directory, General Counsel Directory and the ADR Directory (annual): 7,500+ circulation
• Digital Advertising and Face-to-Face Engagement Opportunities
Contact
Michael W. Walker, National Advertising Manager
213-896-9210 • [email protected]
Advertising Specs and Rates - Print & Online
SAN FRANCISCO ATTORNEY MAGAZINE
San Francisco Attorney magazine (SFAM) is the award-winning, quarterly magazine of The Bar Association of San Francisco
(BASF). SFAM is the only full-color, glossy magazine tailored to the Bay Area legal community.
Inside Pages
Size
Full
1/2 Horizontal
1/4
Dimensions
(width x length)
7.25 x 9.25
7.25 x 4.5
3.5625 x 4.5
1x
2x
4x
6x
$4,478
$2,682
$1,617
$4,011
$2,406
$1,461
$3,314
$1,949
$1,204
$2,845
$1,715
$1,023
Covers - Full Page
Placement
Inside Front Cover
Inside Back Cover
Back Cover
1x
$5,253
$4,339
$5,467
2x
$4,712
$4,222
$4,870
4x
$3,975
$3,959
$4,177
6x
$3,593
$3,218
$3,944
BASF BULLETIN
The BASF Bulletin is the full-color monthly member newspaper that includes the essential Continuing Legal Education (CLE)
calendar along with coverage of BASF events and news about the local legal community.
Full Color
Back Cover
1/2 Horizontal
1/4
1/6
1/8
1/12
Dimensions
10.375 x 16.5
10.375 x 7.25
5.062 x 7.25
5.062 x 4.47
5.062 x 3.5
5.062 x 2.25
1x
$2,911
$1,791
$978
$917
$594
$486
3x
$2,637
$1,617
$889
$824
$531
$441
6x
$2,399
$1,459
$813
$730
$456
$397
10x
$2,182
$1,299
$735
$671
$414
$358
Advertising Specs and Rates - Print & Online
BASF DIRECTORY, INCLUDING THE REGISTER OF EXPERTS
The annual BASF Directory is an invaluable resource for our members and is among the top member benefits at BASF. The
Directory puts essential information at attorneys’ fingertips, including the Register of Experts; the B2B Attorney Network
Directory; Alternative Dispute Resolution and Corporate Counsel Directories.
Tab Dividers
Color
Full
1/2 Vertical
1/2 Page Horizontal
1/4
Covers
Inside Front
Inside Back
Outside Back
Page 1
Dimensions
Cost
7x10
3.375 x 10.5
7.25 x 4.875
3.375 x 4.875
$4,017
$2,150
$2,150
$1,260
8.375 x 10.75 - No Bleed
$5,503
$5,035
(Extend artwork by .125
if there is a bleed)
7.25 x 10
$6,007
$4,702
Advertising Specs and Rates - Online
Bullet Points and CLE Planner eNEWSLETTERS
BASF sends an email newsletter to its membership once a week in order to inform members of upcoming
events and programs.
Please note: eNewsletters
may not be used to
advertise competing events
or competing Continuing
Legal Education (CLE)
programs.
Opportunity 1: Tile Ad
•You can supply a logo and hyperlink with no more than 30 words and we will create the ad for you
• Or, you can supply final artwork in jpg format with dimensions as follows: 150 pixels wide by 300 pixels high
Opportunity 2: Banner Ad
• Banner image along the top of the eNewsletter, 600 pixels wide by 90 pixels high jpg
Frequency*
1x
2x
4x
Opportunity 1: Tile Ad
$506
$378
$311
Opportunity 2: Banner Ad
$609
$452
$373
*Other advertising in our print publications will be considered toward frequency.
iCounsel eNewsletter
BASF sends a quarterly newsletter to more than 1,000 corporate counsel at Bay Area companies which consists of relevant news from
our Leaders Circle firms and news outlets geared towards corporate counsel.
If an advertiser would like exclusive rights to all advertising space in iCounsel, BASF offers that option at $1,100 per month, with a
minimum six-month committment.
If you would like to purchase one ad slot in iCounsel, the following breaks down the sizes available and costs of each:
Please note that because we offer the option for an advertiser to purchase six months worth of exclusive advertising rights, the following
might not be available:
• 600 pixels wide x 75 pixels high top banner ad: $600
• 150 pixel wide by 300 pixels high tile ad: $500
• 300 pixel wide by 250 pixel high tile ad: $400
Discounts
25% off current rates for advertising agencies, BASF Leaders Circle firms, members and nonprofits. Please inquire by emailing Mike
Walker at [email protected].
Art Submission Requirements
Camera ready artwork can be submitted in the following formats: PDF, TIF or EPS.
Please note: All images should be CMYK with a minimum resolution of 300 dpi or better.
Design Services
If you need your ad designed or produced, contact Mike Walker at [email protected] to discuss costs.
Payment Policy
The Bar Association of San Francisco reserves the right to require payment for any advertisement prior to publication.
Interested?
Contact Mike Walker, National Advertising Manager
925.648.3101
Digital Advertising & Face-to-Face Engagement Opportunities
DEMOGRAPHICS
Gain access to The Bar Association of San Francisco’s (BASF) members and social media followers, with special
emphasis to BASF’s thriving solo and small firm community, a diverse group of seasoned attorneys spanning the
greater San Francisco Bay Area.
With a member base of 7,500 attorneys and legal professionals, over 1,650 of those are legal entrepreneurs and
small businesses with 2 to 9 attorneys.
From technology to office products, this savvy group of professionals is interested in products and services that help
them start, run and grown their businesses.
From our digital advertising that combines blog, social media, and email marketing, to our in-person engagement
packages, BASF offers opportunities for every budget. Details on the next pages.
Interested?
Contact Mike Walker, National Advertising Manager
925.648.3101
DIG ITAL PAC K AG E
6 Months for $2,000
Includes all of the following:
2,230+
followers
2,300+
followers
4,250+
followers
LEGAL BY THE BAY BLOG
SOCIAL MEDIA
Your tile ad, prominently placed on BASF’s
open platform legal blog, for 6 months.
Your content, promoted to our social media followers
• 5,000 visitors and 7,500 −10,000 pageviews
per month
• Ads rotate on over 900 pages and posts
• Social media shoutouts promoting your content,
two times per month on Twitter and monthly on Facebook
• You provide the content (white paper or link) and graphic
E-NEWSLETTERS
SOLO/ SMALL FIRM TOOLKIT BLOG
Your tile ad in BASF’s weekly e-newsletters
Your business listing in the Solo/ Small Firm (S/SF)
Toolkit’s open platform marketplace
• 7,500 members receive weekly e-newsletters
• Ads rotate and will appear three times in six months
• Written by and for attorneys, the toolkit is geared
towards the larger S/SF community
• Marketplace listings include business descriptions and
discounts, links, images, contact information, and more.
Interested?
Contact Mike Walker, National Advertising Manager
925.648.3101
I N -P ER S ON PAC K AG E
$1,500+ per event
Choose one of the following:
Financial
Wellness
Wednesdays
SOCIAL PACKAGE
EDUCATION PACKAGE
Exclusive face-to-face engagement opportunity
Exclusive engagement opportunity
• Exclusive happy hour sponsorship
• You cover the sponsorship fee, plus the bar bill
(cost varies, based on attendance)
• Limited availability
• Exclusive seminar sponsorships, including
Lunch & Learn seminars, Financial Wellness
seminars, and Tech Tuesday webinars (no lunch)
• You cover the sponsorship fee, plus the lunch
bill, if applicable (cost varies, based on
attendance)
• Limited availability
SPECIFICATIONS
Tile ad for Legal By The Bay blog: • 280 x 350 px
• please also provide a link to your website or
preferred landing page
Tile ad for E-Newsletters:
• 150 x 300 px
• please also provide a link to your website or
preferred landing page
Social media:
• Provide your social media handles and a link to the
content you wish to promote.
• Alternatively, provide a white paper we can host
and promote
For all other package opportunities, we will contact
you to discuss details. We look forward to working
with you!
Interested?
Contact Mike Walker, National Advertising Manager
925.648.3101