Strategic PR and Marketing
to win the brand war and help you grow
WE HELP COMPANIES GROW
we help companies grow
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30/5/07 16:38:28
15 Market Street, Wotton-under-Edge, Gloucestershire GL12 7AE
Winners six times
Finalists eight times
2002 – 2011
t: 01453 521 621 f: 01453 521 681 e: [email protected] www.mra-marketing.com
© Copyright Michael Rigby Associates 2012. MRA Marketing is the PR & Marketing Communications division of Michael Rigby Associates.
about us:
WE HELP COMPANIES GROW
Started in 1991, we have 20 people in two divisions.
We specialise in helping customers grow fast and profitably in construction,
building materials, home improvement and DIY markets.
We know the markets and how they operate; what works and what doesn’t.
“We came to MRA with a unique product and business model.
We needed to attract the right customers in the right number to
grow and this was proving difficult. MRA’s marketing experience and
knowledge of these markets helped us make this happen.”
Chris Brunsdon, Managing Director, TimberWindows.com
15 Market Street, Wotton-under-Edge, Gloucestershire GL12 7AE
Winners six times
Finalists eight times
2002 – 2011
t: 01453 521 621 f: 01453 521 681 e: [email protected] www.mra-marketing.com
© Copyright Michael Rigby Associates 2012. MRA Marketing is the PR & Marketing Communications division of Michael Rigby Associates.
a different sort of agency
WE HELP COMPANIES GROW
We focus on results and commit to building awareness, reputation and positioning (the means), as
well as growing sales, numbers of customers, and market share (the ends).
More ambitious in what we aim to do. We want to work with winners by building and shaping
markets and brands, producing measurable effects on reputation and markets.
We help companies grow: our customers grow faster - usually much faster - than their markets.
Team-working, quality of thinking and output, strong customer relationships, and joint
commitment to your business and marketing objectives mean we achieve outstanding results.
“Their PR is hard hitting and persuasive. I didn’t think
PR could make such a difference, but it did.”
Nick Dutton, Sales and Marketing Director of Synseal (now Managing Director of Door-Stop International).
15 Market Street, Wotton-under-Edge, Gloucestershire GL12 7AE
Winners six times
Finalists eight times
2002 – 2011
t: 01453 521 621 f: 01453 521 681 e: [email protected] www.mra-marketing.com
© Copyright Michael Rigby Associates 2012. MRA Marketing is the PR & Marketing Communications division of Michael Rigby Associates.
award winning agency
WE HELP COMPANIES GROW
“The prestigious CMA Awards are universally recognised as a unique and highly regarded measure of
excellence in construction marketing and business development.
“MRA proved the value of strategic planning and performance measurement. They proved how they
consistently deliver successful results - time and time again.” Tracy Collins, Head of Events at Emap
Winners six times
Finalists eight times
2002 – 2010
“From a standing start MRA was able to put Liniar at the
forefront of people’s minds with a specifically targeted
campaign. Liniar’s sales have grown quickly.”
Roger Hartshorn, Managing Director of Liniar
15 Market Street, Wotton-under-Edge, Gloucestershire GL12 7AE
Winners six times
Finalists eight times
2002 – 2011
t: 01453 521 621 f: 01453 521 681 e: [email protected] www.mra-marketing.com
© Copyright Michael Rigby Associates 2012. MRA Marketing is the PR & Marketing Communications division of Michael Rigby Associates.
meet the team
Mike Rigby - Managing Director - previous experience includes 10 years in marketing and research
at Dulux Paints, a spell as head of marketing at a national builders merchant, marketing director of a
national home improvement company and director of a vertically integrated listed company.
WE HELP COMPANIES GROW
Lucia Di Stazio - Director - joined MRA Marketing as Director and General Manager in 2006 having spent
almost 10 years working for our sister company, Rigby Research. Lucia’s considerable experience in
research and in-depth knowledge of the home improvement markets helps to ensure our output always
remains market focused and results driven.
PR teams have 2-4 members so illness or holidays don’t slow us down and so we can provide a more
considered and in-depth response.
Team members include an Account Manager - your main point of contact who is responsible for driving
and coordinating the programme.
“Having seen at first hand what MRA can do, we turned to them to
make an immediate impact and grab the attention of the industry.
They hit the ground running and we haven’t been disappointed.”
Kevin Harvey, Managing Director Avocet Hardware
15 Market Street, Wotton-under-Edge, Gloucestershire GL12 7AE
Winners six times
Finalists eight times
2002 – 2011
t: 01453 521 621 f: 01453 521 681 e: [email protected] www.mra-marketing.com
© Copyright Michael Rigby Associates 2012. MRA Marketing is the PR & Marketing Communications division of Michael Rigby Associates.
Companies we’ve helped grow in
Construction, Building and Home Improvements
WE HELP COMPANIES GROW
15 Market Street, Wotton-under-Edge, Gloucestershire GL12 7AE
Winners six times
Finalists eight times
2002 – 2011
t: 01453 521 621 f: 01453 521 681 e: [email protected] www.mra-marketing.com
© Copyright Michael Rigby Associates 2012. MRA Marketing is the PR & Marketing Communications division of Michael Rigby Associates.
Companies we’ve helped grow in
Construction, Building and Home Improvements
cont...
WE HELP COMPANIES GROW
15 Market Street, Wotton-under-Edge, Gloucestershire GL12 7AE
Winners six times
Finalists eight times
2002 – 2011
t: 01453 521 621 f: 01453 521 681 e: [email protected] www.mra-marketing.com
© Copyright Michael Rigby Associates 2012. MRA Marketing is the PR & Marketing Communications division of Michael Rigby Associates.
Companies we’ve helped grow in
Construction, Building and Home Improvements
cont...
WE HELP COMPANIES GROW
15 Market Street, Wotton-under-Edge, Gloucestershire GL12 7AE
Winners six times
Finalists eight times
2002 – 2011
t: 01453 521 621 f: 01453 521 681 e: [email protected] www.mra-marketing.com
© Copyright Michael Rigby Associates 2012. MRA Marketing is the PR & Marketing Communications division of Michael Rigby Associates.
the tools we use
we use the following media to help companies grow
WE HELP COMPANIES GROW
• Website design - Maximise the potential of your
brand with a substantial on-line presence. We can
design, build and regularly update the content of your
website.
the burning
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• Direct mail - Well targeted,
regular direct mail raises
awareness, changes perceptions
and triggers a response.
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• PR In trade and consumer press – through written press releases,
articles, case studies, letters to editors, editor visits and competitions.
Create visibility, remind and reinforce brand values with regular short
press releases. We chase for stories and take the hassle away from you.
15 Market Street, Wotton-under-Edge, Gloucestershire GL12 7AE
Winners six times
Finalists eight times
2002 – 2011
t: 01453 521 621 f: 01453 521 681 e: [email protected] www.mra-marketing.com
© Copyright Michael Rigby Associates 2012. MRA Marketing is the PR & Marketing Communications division of Michael Rigby Associates.
the tools we use
cont...
WE HELP COMPANIES GROW
• Design of literature, brochures and newsletters
and ads – With an in-house creative team we can
design and place eye catching adverts to raise your
profile above your competitors.
You wouldn’t let
your supplier
tell you what
to wear.
So why let them
dictate what
products you
can sell?
At Crystal we do things differently.
We believe in giving our customers choices.
That’s why we offer a choice of profiles,
of internal or external glazing, of welded or
mechanically jointed frames, of glass or polycarbonate
roofing plus a host of other options that aren’t available
through other major manufacturers. Our goal is to supply the products
installers tell us they want – not to tell installers what products they should be selling.
We offer great choice at a great price. As a result our customers make more sales.
To find out more
call Crystal on 01462 489900
• Banner ads - Well placed
Banner Ads can significantly
enhance your online presence.
We can design and place
adverts for you.
making life easier
• Events & Seminars - A useful tool for presenting
and selling to your target audience face to face.
15 Market Street, Wotton-under-Edge, Gloucestershire GL12 7AE
Winners six times
Finalists eight times
2002 – 2011
t: 01453 521 621 f: 01453 521 681 e: [email protected] www.mra-marketing.com
© Copyright Michael Rigby Associates 2012. MRA Marketing is the PR & Marketing Communications division of Michael Rigby Associates.
sponsoring new research
on communication channels in construction.
WE HELP COMPANIES GROW
We know our markets well - and we make it our business to know who’s reading what,
whether that’s twitter an industry blog, or the leading architectural, building or construction
magazines. In March 2011, as a leading specilaist agency, MRA Marketing was invited to
sponsor comprehensive new research on communication channels in construction.
The Construction Media Index reviews the sources of information used to reach decision
makers in the construction industry – from key journals to websites, e-zines and social
media. It includes a comprehensive set of 16 reports, split by sector (Education, Healthcare,
Retail, Public Non-housing etc) and by the main groupings: Architects, Designers, Engineers,
Main Contractors, Specialist Contractors, Surveyors, and Housebuilders. The research was
conducted by Competitive Advantage from October 2010 to the end of January 2011. To
ensure impartiality no media publishers were involved in the research.
As a key sponsor MRA uses the findings of the report to target our advice, writing and
creative design precisely to help customers grow.
“[the report] provides clear and impartial guidance as to the effectiveness of
particular communication tools when targeting construction professionals.”
Ian Exall, chairman of the Chartered Institute of Marketing Construction Industry Group (CIMCIG)
15 Market Street, Wotton-under-Edge, Gloucestershire GL12 7AE
Winners six times
Finalists eight times
2002 – 2011
t: 01453 521 621 f: 01453 521 681 e: [email protected] www.mra-marketing.com
© Copyright Michael Rigby Associates 2012. MRA Marketing is the PR & Marketing Communications division of Michael Rigby Associates.
where you can find our work
some examples
WE HELP COMPANIES GROW
15 Market Street, Wotton-under-Edge, Gloucestershire GL12 7AE
Winners six times
Finalists eight times
2002 – 2011
t: 01453 521 621 f: 01453 521 681 e: [email protected] www.mra-marketing.com
© Copyright Michael Rigby Associates 2012. MRA Marketing is the PR & Marketing Communications division of Michael Rigby Associates.
where you can find our work
cont...
WE HELP COMPANIES GROW
15 Market Street, Wotton-under-Edge, Gloucestershire GL12 7AE
Winners six times
Finalists eight times
2002 – 2011
t: 01453 521 621 f: 01453 521 681 e: [email protected] www.mra-marketing.com
© Copyright Michael Rigby Associates 2012. MRA Marketing is the PR & Marketing Communications division of Michael Rigby Associates.
we achieve results...
WE HELP COMPANIES GROW
“Michael Rigby Associates achieves results where it matters - in sales growth and profit. Since they
tarted working with us on a PR programme in 2001 our customer base has grown - particularly in terms
of the quality of company we wanted to attract; market share has increased, and sales and profit have
expanded massively.”
“Their PR is hard hitting and persuasive. I didn’t think PR could make such a difference, but it has.”
Nick Dutton, Sales and Marketing Director of Synseal
• Since we started working with Synseal in 2000/1, its sales grew from £29 million to £85 million
• Synseal is one of only nine firms to have appeared in the Sunday Times Profit Track 100
for three or more years in a row. Its profits grew by 51% pa over three years to 2005
• Synseal became No 1 in window systems in 2005
• Within 4 years of launch Synseal was contesting the No 1 position in conservatories and claimed it in 2006
15 Market Street, Wotton-under-Edge, Gloucestershire GL12 7AE
Winners six times
Finalists eight times
2002 – 2011
t: 01453 521 621 f: 01453 521 681 e: [email protected] www.mra-marketing.com
© Copyright Michael Rigby Associates 2012. MRA Marketing is the PR & Marketing Communications division of Michael Rigby Associates.
testimonials
WE HELP COMPANIES GROW
“We set ourselves the goal of becoming UK market leader
and have moved up the ranks quickly - we have grown 75%
in five years and are now the No 3 brand in the British Isles.”
Tony Walsh, Managing Director, Freefoam Plastics Ltd
“The articles MRA writes for Network Veka (Marketing Matters
column in Window Industries) are consistently excellent and
effective, an example of pro-active PR at its best.”
John Ogilvie, Managing Director, Network Veka
“Love the business, nobody does PR like you guys.”
Steve Stewart, Managing Director, ABS Secure
15 Market Street, Wotton-under-Edge, Gloucestershire GL12 7AE
Winners six times
Finalists eight times
2002 – 2011
t: 01453 521 621 f: 01453 521 681 e: [email protected] www.mra-marketing.com
© Copyright Michael Rigby Associates 2012. MRA Marketing is the PR & Marketing Communications division of Michael Rigby Associates.
testimonials
cont...
WE HELP COMPANIES GROW
“We are absolutely delighted with the end result achieved
by your design team. Our website is smart, modern and
extremely user friendly. MRA have managed to design and
produce exactly the type of site we had envisaged and in
many areas have surpassed our expectation.”
Sandra A Randall, Senior Partner Centurion DIY Conservatories
“Perfect work as usual. We are very satisfied with you and
your team.”
Peter Appel, Sales & Marketing Manager, SWISSPACER (Saint-Gobain Glass Solutions)
15 Market Street, Wotton-under-Edge, Gloucestershire GL12 7AE
Winners six times
Finalists eight times
2002 – 2011
t: 01453 521 621 f: 01453 521 681 e: [email protected] www.mra-marketing.com
© Copyright Michael Rigby Associates 2012. MRA Marketing is the PR & Marketing Communications division of Michael Rigby Associates.
testimonials
cont...
WE HELP COMPANIES GROW
“MRA’s work and advice is excellent. They have kept us in
the eye of the industry and integrated well with the overall
campaign. The result is, despite strong opposition and a
weak market, we are ahead of target.”
Tony Pickup, Founder of the Double Glazing & Conservatory Quality Assurance Ombudsman Scheme
“You bring much more than simple assistance with PR your strap-line that you help businesses grow is spot on.
We are growing bit by bit and that is very much helped by
your support.”
Glen Ford, HobsonFord Associates
15 Market Street, Wotton-under-Edge, Gloucestershire GL12 7AE
Winners six times
Finalists eight times
2002 – 2011
t: 01453 521 621 f: 01453 521 681 e: [email protected] www.mra-marketing.com
© Copyright Michael Rigby Associates 2012. MRA Marketing is the PR & Marketing Communications division of Michael Rigby Associates.
testimonials
cont...
WE HELP COMPANIES GROW
“MRA raised our expectations of what can be achieved.
The brochure is excellent. It looks good, reads well and
most importantly sends the right message about our
company and the product.”
Frank Schrijver UK Ltd
“MRA Marketing’s knowledge of the market and professional
communication skills have helped us reach a wider audience
and perform in a difficult market. I have no hesitation in
recommending them.”
Sean Appleton, Marketing Manager, Promat UK
15 Market Street, Wotton-under-Edge, Gloucestershire GL12 7AE
Winners six times
Finalists eight times
2002 – 2011
t: 01453 521 621 f: 01453 521 681 e: [email protected] www.mra-marketing.com
© Copyright Michael Rigby Associates 2012. MRA Marketing is the PR & Marketing Communications division of Michael Rigby Associates.
testimonials
cont...
WE HELP COMPANIES GROW
“MRA’s strong and creative execution has put Solaglas
at the centre of the relevant debates, got the ear of
customers and prospects and, in a short time frame,
helped drive our growth and market share gains. MRA
has more than met expectations.”
Matthew Kirby, Glass Marketing Manager, Solaglas Ltd (Saint-Gobain Glass Solutions)
“Relationships are good, their advice is delivered with
insight and it’s fun working with them. MRA Marketing’s
programme of PR, advertising, design and internet
services is delivering what it promised.”
Martin Randall, Chairman of Crystal Direct
15 Market Street, Wotton-under-Edge, Gloucestershire GL12 7AE
Winners six times
Finalists eight times
2002 – 2011
t: 01453 521 621 f: 01453 521 681 e: [email protected] www.mra-marketing.com
© Copyright Michael Rigby Associates 2012. MRA Marketing is the PR & Marketing Communications division of Michael Rigby Associates.
testimonials
cont...
WE HELP COMPANIES GROW
“MRA have really thrown themselves into the task with
tremendous enthusiasm and creative thought, at the same time
as having a realistic appreciation of where we are as well as the
aspirations of where we wish to get to. I think that a lot has been
achieved, and that the momentum needs to be maintained. There
is undoubtedly more to be achieved, but we are at least now on
the road, much due to MRA’s encouragement (and prodding)”
Mike Wood, Vice Chairman of the Passive Fire Protection Federation and Head of Fire Protection (Glass & Glazing Design)
Pilkington UK
“Your research was really valuable in helping us to understand
where to position the brand and to develop relevant and
compelling propositions.”
Steve Skeldon, Product Group Manager, Wavin
15 Market Street, Wotton-under-Edge, Gloucestershire GL12 7AE
Winners six times
Finalists eight times
2002 – 2011
t: 01453 521 621 f: 01453 521 681 e: [email protected] www.mra-marketing.com
© Copyright Michael Rigby Associates 2012. MRA Marketing is the PR & Marketing Communications division of Michael Rigby Associates.
testimonials
cont...
WE HELP COMPANIES GROW
“We have really appreciated your assistance and support
over the last 12 months. We feel that your performance
has presented us with better knowledge, ability and
enthusiasm, and far exceeding our previous agency.
MRA has demonstrated distinctive marketing excellence
and above all, a foundation to support our growth.”
Nick Haughton, Marketing Manager, Sapphire Balustrades
15 Market Street, Wotton-under-Edge, Gloucestershire GL12 7AE
Winners six times
Finalists eight times
2002 – 2011
t: 01453 521 621 f: 01453 521 681 e: [email protected] www.mra-marketing.com
© Copyright Michael Rigby Associates 2012. MRA Marketing is the PR & Marketing Communications division of Michael Rigby Associates.
testimonials
cont...
WE HELP COMPANIES GROW
“Articles like this just confirm why I sought MRA out
to do the trade PR work for DGCOS. You have really
captured the tone, feel and integrity I wanted to portray.
A very interesting and powerful piece.”
Tony Pickup, Founder, DGCOS
We have just received an order which comes from
somebody who saw our advert in a magazine, checked
out our website, called us straight away to visit, which we
did and priced it up. She then placed the order same day!
Nick Haughton, Marketing Manager, Sapphire Balustrades
15 Market Street, Wotton-under-Edge, Gloucestershire GL12 7AE
Winners six times
Finalists eight times
2002 – 2011
t: 01453 521 621 f: 01453 521 681 e: [email protected] www.mra-marketing.com
© Copyright Michael Rigby Associates 2012. MRA Marketing is the PR & Marketing Communications division of Michael Rigby Associates.
testimonials
cont...
WE HELP COMPANIES GROW
“You understood our brief, invested considerable effort in a
comprehensive proposal that gave us the confidence that you
knew our markets, and proposed a strategy that could really help
us grow quickly.
“Your team works very closely together to provide a unique mix
of professional skills in PR, marketing and CRM within construction
and the builders’ merchant sector.
“Creative ideas push the boundaries, yet are relevant to the
industry and its issues. Your energy drives our team and ensures
we meet our milestones. I’m really proud to be working with MRA.”
Stuart Cook, Commercial Director, Acheson & Glover
15 Market Street, Wotton-under-Edge, Gloucestershire GL12 7AE
Winners six times
Finalists eight times
2002 – 2011
t: 01453 521 621 f: 01453 521 681 e: [email protected] www.mra-marketing.com
© Copyright Michael Rigby Associates 2012. MRA Marketing is the PR & Marketing Communications division of Michael Rigby Associates.
what next?
WE HELP COMPANIES GROW
If you would like us to help you grow your business, then call Lucia Di Stazio or Jane Evans on:
01453 521 621 or email [email protected] or [email protected]
We would be more than happy to come and visit you to discuss your requirements
in more detail.
We look forward to speaking with you soon.
“Market awareness of Swisspacer’s revolutionary warm
edge technology has increased significantly stimulating
strong interest, many enquiries and a spectacular 300%
increase in sales!”
Kathryn Dalgleish, Marketing and Sales Manager UK and Ireland, SWISSPACER, Saint-Gobain Glass Solutions
15 Market Street, Wotton-under-Edge, Gloucestershire GL12 7AE
Winners six times
Finalists eight times
2002 – 2011
t: 01453 521 621 f: 01453 521 681 e: [email protected] www.mra-marketing.com
© Copyright Michael Rigby Associates 2012. MRA Marketing is the PR & Marketing Communications division of Michael Rigby Associates.