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Posted: Tue., Jan. 25, 2011, 8:05am PT
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Imagina boards 'Boat,' 'Three Meters'
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Spain's biggest newbie skein and movie debut at NATPE
By EMILIANO DE PABLOS
MADRID -- In a double whammy, Imagina Intl. Sales, Spain's foremost TV
and cinema sales company, has acquired international rights to both the
country's highest-rating rookie TV series "The Boat" and its biggest current
movie hit, "Three Meters Above the Sky."
Having broken two-year-old records as the best bowing fiction series in
Spain, "Boat" dipped but hardly sunk in Spain's ratings charts.
On its Jan. 17 debut, adventure-mystery drama notched up an eyecatching 23.4% share for 4.8 million viewers. Second seg of the show
punched a 20.5% rating and 4.3 million viewers on Monday for web Antena
3, despite fierce competition from pubcaster RTVE's La 1 plush period
drama "14 de abril: La Republica" (19.2% and 4 million).
Produced by IIS parent company Globomedia, the drama rolls off the
presence of Spain's hottest local thesp, Mario Casas, and his star status in
Spain, consolidated by teen drama "Three Meters Above the Sky."
An adaptation of a novel by Italian author-screenwriter Federico Moccia,
"Sky" was 2010's highest-grossing local pic at the Spanish B.O. Current
cume is Euros9.7 million ($13.2 million) through Jan. 23, and counting.
Madrid-based IIS is kicking off its sales campaign on both "Boat" and "Sky"
at this week's Miami NATPE TV trade show.
http://www.variety.com/article/VR1118030844[26/01/2011 11:58:50]
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Imagina boards 'Boat,' 'Three Meters' - Entertainment News, International News, Media - Variety
Produced by A3 movie arm Antena 3 Films, Zeta Cinema and Globomedia
label Cangrejo Films, "Sky" boast a highly commercial TV profile, said IIS
sales director Geraldine Gonard.
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Moscow bomb
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with Mediaset
"We're bowing 'Sky' at NATPE because it works well with young TV audiences; we'll also launch it at
February's European Film Market in Berlin, targeting cinema markets," she added.
Contact the variety newsroom at [email protected]
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